ARIZONA GOOD BUSINESS Brandon Willey and Mike Carrillo with Hownd
We believe in the dream of business ownership and that Local Businesses need all the help they can get to drive the sustainable foot traffic they need to maintain and grow their businesses. Over the past decades, marketing technology firms and software companies have jumped in with promises of creating new visitors through better emails, pay-per-click advertising, online reviews and ratings, rewards programs, and so on. However, these tools all just focus on creating activity at the middle steps of the marketing and sales process.
For local merchants — at least those with the time and expertise — this often means an expense that leads to activity, not real results. More recently, a group of dot-com companies, like Groupon, jumped in promising groups of paying customers. However, many merchants found that these deals led to swarms of unprofitable visitors that could quickly bleed a business dry.
Local businesses don’t need more promises about expensive marketing tools that may lead to more customers. They need sustainable, profitable customer foot traffic that helps them build and expand their business. They don’t want to pay for activity — they want to invest in results. They need Hownd!
The Hownd automated marketing platform helps local businesses drive the sustainable foot traffic they need to grow. A combination of web, email and mobile technologies, this new platform generates new and repeat guests, additional birthday and event bookings, and thousands in additional profitable revenue every month for an local business. Best of all, a business can get started in just five minutes with a zero-risk plan that means they only pay when new visitors walk through their door. It’s what we call Effortless Foot Traffic™ and it will be available in October!
Brandon Willey has more than 15 years of executive leadership experience in sales, marketing, product, and business operations. Prior to his role as Founder and CEO of FetchRev (soon to be Hownd), an effortless foot traffic™ software platform for local businesses, he established and grew scalable sales, marketing, customer success and fulfillment teams at Reputation.com, Recruiting.com, FrontSpin and Hopscratch.
Now, headquartered in Tempe, Arizona, Brandon and the FetchRev team builds software for local merchants that automatically engages new and past customers, books more events and parties, grows their revenue, and drives return foot traffic and referrals. Brandon has broad knowledge of the local digital advertising ecosystem with extensive experience in inbound and outbound revenue growth, email and search marketing, social media, retargeting, geotargeting, segmentation, automation, machine learning and more.
Brandon is an Arizona native, and ASU alum, is past-president of the board of directors for the Tempe Community Council, and is co-founder of StartupScalers, a sales consulting and training organization, along with several other innovative technology and media startups.
Mike Carrillo has built his career starting and scaling businesses. As Chief Evangelist at FetchRev (soon to be Hownd), Mike works with local businesses every day to help them effectively grow and monetize their customer database.
With a deep understanding of marketing, customer experience, and business operations, Mike knows what it takes to win in a competitive marketplace.
About Arizona Good Business Radio
What is good business? What are local businesses doing to build a better Arizona?
Join Arizona Good Business Radio to hear from local companies who are:
- Centering purpose at the forefront of business
- Creating social well-being for the community
- Prioritizing sustainability and positive environmental practices
- Growing strong company cultures through building authentic teams
- Ensuring diversity, equity, and inclusion are involved in all business decisions
Arizona Good Business Radio features local business leaders that are redefining what it means to do good business.
About Your Host
Thomas Barr is the Executive Director for Local First Arizona, the largest coalition of local businesses in North America. He advocates for a strong local business community that contributes to building vibrancy, equity, and prosperity across the state. A proud Arizona native and graduate of Arizona State University,Thomas leads the business coalition of Local First Arizona by advocating for the economic and cultural benefits provided by building strong local economies.
Thomas steers the strategic direction of LFA’s major programs and initiatives as well as the engagement of over 3000 businesses across Arizona. As Executive Director, Thomas guides a team of statewide senior directors overseeing the execution of LFA’s communication strategy, major initiatives and key partnerships, as well as the collaboration of over 30 staff implementing work in entrepreneurship programs, small business advocacy, local food initiatives, sustainability, urban development and community building. He frequently speaks to groups locally and nationally, presenting the impact of Local First Arizona and the importance of local economy work in building prosperity.
Outside of Local First Arizona, Thomas has participated in volunteering his time to many causes and organizations throughout the Valley including Young Nonprofit Professionals – Phoenix, Equality Arizona, Alliance of Arizona Nonprofits, Arizona Commission on the Arts, Heritage Square Foundation and Phoenix Legal Action Network. Additionally, Thomas is a 2018 Phoenix Magazine 40 Under 40 honoree, alumni of Arizona Leading for Change, and current participant in Valley Leadership Institute’s 40th cohort.
Local First AZ
Local First Arizona is a nonprofit organization that celebrates independent, locally owned businesses. We support, promote and advocate for a strong local business community and raise public awareness of the economic and cultural benefits provided by strong local economies. Local businesses contribute to a sustainable economy for Arizona and build vibrant communities we’re all proud to call home.