AZ BRANDCAST ASU Lecturer and Co-founder of Resound Jeffrey Watson
In this segment of AZ Brandcast, Jeff Watson talks about what happens when people and brands fail to understand what makes them themselves, and how this understanding can help Arizona’s brands. Mike, Chris and Jeff discuss philosophical terms that take some of the vagueness out of topics like ethics.
Dr. Jeffrey Watson teaches Philosophy at Arizona State University, and his research focuses on topics in metaphysics and philosophy of mind. He was also one of the co-founders of Resound. He has an interest in the concept of identity, and in particular how brands express the identities of groups and organizations.
Arizona State University is a public research university in Tempe, Arizona.
Resound is a branding and marketing agency in Tempe, Arizona.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.