AZ BRANDCAST Chris Ronzio with Trainual
Arizona gives new companies a place that’s poised for growth, proven by the growing number of companies being built here, and where they can help take a leadership role in its formation.
Sure Arizona’s different from California or Massachusetts. But how? Chris Ronzio gives us a glimpse into the challenges and advantages that face Arizona startups.
Trainual is on a mission to turn best practices into standard practices and make small business easier. By enabling fast-growing teams to capture every process, every policy, and every standard operating procedure for every role in one place, companies can effectively build the instruction manual for their business and automate onboarding and training. Trainual is based in Scottsdale, Arizona.
Chris Ronzio built a nationwide video production company that sold over $3 million in youth sporting event videos before he was 25 years old. In 2013, he sold that business and founded an Operations Consulting firm that helps other entrepreneurs create scalable systems and processes. Over the last 5 years, the firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue.
Now, Chris’ third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to systematize 25,000 small businesses through their technology.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.