AZ BRANDCAST Heidi Jannenga Co-founder and President of WebPT
Heidi Jannenga shares the WebPT Story, how its business philosophy influenced its brand, and how Conscious Capitalism shaped its culture and success.
WebPT is the country’s leading rehab therapy software platform for enhancing patient care and fueling business growth. To fulfill its mission of empowering the rehab therapy community to achieve greatness in practice, WebPT provides cloud-based documentation, billing, scheduling, patient engagement, and practice management software.
Launched in 2008, the company is based in downtown Phoenix’s historic Warehouse District. It has ranked on the Inc. 5000 list of the nation’s fastest- growing companies six years in a row. 
Even as they’ve expanded tenfold over the last ten years, growing to a team of 500 employees, WebPT has stayed true to defining values like service, accountability, community, and work ethic. They live by team-developed commitments, hire based on cultural fit and praise those who exemplify WebPT’s core values in their work every day.
Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and president of WebPT, the country’s leading rehab therapy EMR platform for enhancing patient care and fueling business growth. Since the company’s launch in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing nearly 500 people and serving more than 83,000 therapy professionals at more than 12,000 clinics. WebPT has also ranked six consecutive times on the prestigious Inc. 5000 list and twice on the Inc. 500. Heidi has been recognized as one of Health Data Management’s Most Powerful Women in Healthcare IT, a Most Admired Leader and Tech Titan by the Phoenix Business Journal, among other accolades.
Prior to co-founding WebPT, Heidi practiced as a physical therapist for more than 15 years. Today, she regularly speaks as a subject-matter expert at local and regional technology, entrepreneurship, and leadership events, as well as at national PT industry conferences.
Heidi serves on the boards of numerous organizations, including the Arizona Science Center, Support My Club, the Physical Therapy Political Action Committee (PT-PAC), the Institute for Private Practice Physical Therapy, Conscious Capitalism AZ Chapter, and the Arizona Community Foundation. She also dedicates time to mentorship within WebPT (through her women’s empowerment group PropelHer) and in the broader community (through her work with physical therapy students and local entrepreneurs).
Follow WebPT on LinkedIn, Facebook, Twitter and Instagram.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.
