AZ BRANDCAST Jeffrey Watson and David Cosand with Resound
David Cosand and Jeff Watson talk branding and their new book, offering an approach to branding that aligns reality with the ideal. And it’s backed by sound philosophy and practical operational thinking.
Find out what the book is about, why it matters, and maybe a truth or two from the book.
Resound Creative is a branding and marketing company in Tempe Arizona. Since 2009, Resound has been building authentic brands and experiences that resonate with your audience.
Dr. Jeffrey Watson is a member of the advisory board of Resound Creative Media. He holds a Ph.D. in Philosophy, and currently teaches courses in Metaphysics and the Philosophy of Mind at ASU.
He has an interest in understanding the nature of both individual and collective identity as they apply to an organization’s brand identity.
David Cosand builds digital experiences, using personalization, relevant content, and UX design principles. He’s served as a product manager in the marketing tech space and as a consultant for clients such as Wells Fargo, Dell, UnitedHealthcare, and MGM Resorts International.
David brings a practical approach, ensuring that the branding rubber meets the road.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.