AZ BRANDCAST State Forty Eight with Co-founder Michael Spangenberg
State Forty Eight was born out of a shared passion and appreciation for the great state of Arizona. More than just apparel line, State Forty Eight represents a lifestyle, a sense of community and is an expression of pride.
From sports fans and outdoor explorers to the more fashion-forward, the homegrown brand offers gear for all thats both stylish and comfortable. Above all else though, State Forty Eight is about redefining the status-quo and inspiring others to rise up and stand for something they believe in.
So wear it loud and wear it proud, and let the State Forty Eight logo serve as a reminder to proclaim your passions but never forget where you came from.
Mike Spangenberg was born and raised in Chandler, Arizona. As a child, his favorite thing to do in the summer was go back to school shopping. He loves everything about Arizona and it’s a dream come true to follow his passion in life and be involved in the community he grew up in.
Mike spent 15 years in the hotel industry prior to going full time with State Forty Eight. He genuinely wants to make a difference in this world through Arizona inspired products.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.