AZ BRANDCAST with DollarDays Vice President Shelly Chaney
VP & GM of DollarDays, Shelly Chaney, is on with Chris and Mike as they discuss the heat, desert wildlife and how one company is serving a higher purpose in the community.
Hear how Shelly Chaney made her way from Arizona to New York and back again. Why Arizona is awesome and what Arizona businesses like Dollar Days are doing for the community; and then, how they’re transcending state boundaries and doing even more.
DollarDays (OTCMKTS:AASL) is a leading supplier of wholesale goods for charities, communities and betterment organizations. Since 2001, we’ve helped our customers fuel their projects and missions through a unique collaboration that pairs trusted partnerships with vendors with a passion for delivering more than just goods to communities around the globe. With 50,000 products from which to choose, no minimum order requirements, and a team that knows your organization’s needs, it’s no wonder we’re “The Brighter Way to Shop.”
Shelly Chaney, Vice President and General Manager at DollarDays, is responsible for daily operations, brand development, creative, merchandising, sales and business development. Chaney is a merchant and marketer with more than 18 years of experience in specialty retail, online marketing and e- commerce. Prior to joining DollarDays in 2015, she served as the head of merchandising for Fender and played a pivotal role in the replatform and launch of the direct-to-consumer website. Previously, Chaney consulted for various apparel brands in Los Angeles specializing in e-commerce launches, website redesigns and marketing initiatives for high-end fashion and lifestyle brands with clients like AG Jeans, BCBG, Ella Moss, J Brand, Kelly Wearstler, Linea Pella and Splendid. Prior, she was the VP of Marketing and E-commerce for designer tee-shirt company Michael Stars for eight years.
Chaney received a B.A. in Journalism with an emphasis in Public Relations from Arizona State University, as well as a M.A. in Education from National University.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.
ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.