Building Company Culture Through Transparency, Committment and Goals E21
On this podcast, we do a deep dive into companies that are crushing it with a great company culture and this show was no different. We matched up two great companies that are doing amazing things in their companies to grow their company cultures. APS and Co: Collective were the star companies on the show.
Whether it’s a company that has been around for over 100 years like APS or over 11 years like Co: Collective, they understand that growing culture is vital and at the root of continuing to grow a successful company overall. We discuss the importance of growing this culture on the inside, with employees, and on the outside with customers and clients. The culture should be transparent and consistent from all angles. One of the ways Co: Collective does this is by bringing the clients “into the sandbox” to build with them and be part of the process.
The journey and the process is key in growing a good culture. The first step in the process is self transformation which can then drive into company growth and transformation. APS does this through growth mindset focus when growing and adapting in new areas.
This is a great episode to listen to if you are another “company culture” guru that is loving to learn new ways to grow company culture. You can hear the passion and experience in Kit and Leila’s voices, as well as the knowledge that Derek brings from his Cultural Anthropology background.
This show discusses the need for company’s to set bold goals that they will try and achieve. APS has set the goal to be 100% clean by 2050. This is a goal that they are in the process of aiming towards now. Similar to the goal that Black Rifle Coffee set to hire 10,000 veterans, these are large goals but important to help lead the companies in the direction that is supportive of their company culture.
It was great to hear the thoughts, suggestions, examples, and passion from Leila, Kit, and Derek, that it might just be easier to listen and hear for yourself. Enjoy!
co: is a creative and strategic transformation partner for purpose-led businesses. We blend strategic and creative thinking to solve problems, marrying robust, logical, fact-based insights with creative, disruptive, intuitive thinking.
We provide our clients with a set of insights, tools, and processes to spur action around their Quests. By defining and subsequently capitalizing on “right space” opportunities, we help expand footprints, open up new markets, and create businesses.
We believe building a successful brand doesn’t begin and end with the marketing department. It starts from the inside out with daily actions, small and large, across the entire business. That’s why we engage relevant stakeholders along the way and help mobilize and socialize teams around the Quest. We work with clients to develop milestone moments that not only inform but engage the entire business.
Derek Newberry is an organizational development consultant who specializes in helping leaders build great cultures and drive transformational change.
Prior to joining co:, Derek was an Expert Consultant at BCG, where he worked with Fortune 500 clients to design and implement culture and capability-building programs to support large scale operating model transformations. As a thought leader in BCG’s People Strategy team, he also drove the creation of new offerings and frameworks in the culture and change space, including supporting the development of BCG’s approach to defining the future of work.
Derek is also affiliated faculty in liberal and professional studies at the University of Pennsylvania, where he received his Ph.D. in Cultural Anthropology. Derek delivers workshops on leadership influence, team-building and culture change at the Wharton School’s Aresty Institute for Executive Education. He was a faculty director for the organizational anthropology certificate in Penn’s online bachelor’s degree program, the first in the Ivy League. He also co-developed and launched a series of Coursera courses on team culture that have been taken by over 10,000 learners.
Derek is co-author of The Culture Puzzle: Harnessing the Forces that Drive Your Organization’s Success (Berrett-Koehler) and Committed Teams: Three Steps to Inspiring Passion and Performance (Wiley Press), a Soundview Best Business Book.
Derek hails from Oakland, CA and currently lives in Manhattan, NY with his wife and two daughters.
Connect with Derek on LinkedIn.
Kit Krugman is the Head of Organization & Culture Design at co:collective, a creative and strategic transformation consultancy.
Kit has 10 years of experience designing, managing, and growing teams at creative organizations. She has worked on Future of Talent/Future of Work projects for clients like IBM, LinkedIn, and Microsoft and designed organizational change initiatives for diverse communities including schools, design firms, and publishing companies.
In addition to her role at co:collective, Kit is the Global Executive Director of WIN: Women in Innovation – a global nonprofit dedicated to closing the gender gap in innovation by providing concrete learning & resources to women innovators.
Kit is deeply committed to building more inclusive communities and organizations. She has been published in INC, Fast Company, and the Huffington Post and spoken at DisruptHR, Talent2030, and Adobe’s 99U on numerous topics including women in leadership, new organizational models and building a culture of inclusion and innovation.
In addition to her subject matter expertise in organizational psychology and change leadership via a M.A. from Columbia University, Kit brings a deep understanding of narrative and design theory from her B.A. in Literature and Studio Art from Yale. Kit began her career as a K-12 art teacher and is a certified yoga teacher.
Connect with Kit on LinkedIn.
Arizona Public Service (APS) is working to meet business needs with practices that balance a healthy environment, a vibrant economy and strong communities for current and future generations. They provide our nearly 1.3 million customers with clean, reliable and affordable energy today and are committed to power Arizona’s future with electricity that is 100% clean and carbon-free by 2050.
APS also is the operator and co-owner of the Palo Verde Generating Station – the largest nuclear plant and the single-largest generator of carbon-free electricity in the U.S.
Beyond electricity, Arizona is our home and giving back is an important part of our culture. Their employees volunteer hundreds of thousands of hours to support causes and non-profits important to them. And, this company contributes to teachers and charitable organizations, assists our communities with economic development, and provides millions of dollars in direct financial assistance to customers struggling to pay their bills.
Leila Zaghloul-Daly grew up in Phoenix, Arizona.
She is a second generation APS employee and has held various positions in HR at many Fortune 500 companies.
She holds a Ph.D. in Industrial/Organizational Psychology and her current role is as the manager of culture, learning, and inclusion at APS.
About Culture Crush
Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.
According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”
As a growing company- Culture Crush Business Podcast is THE culture improvement resource that supports companies and leaders. Our Mission is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible.
Within the company: Culture Crush has Vetted Resources and Partnerships with the right people and resources that can help improve your company culture.
On this podcast: We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company. We also find the companies that offer resources to help improve company culture and showcase them on the show to share their tips and tricks for growing culture.
About the Host
Kindra Maples is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).
She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.
Then came the opportunity for leading the Culture Crush Business Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.
Shout Outs
We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable. Renee Blundon with Renee Blundon Design – She is not only one of the best free divers (that’s not how she helped with the podcast) but she is great with graphics design and taking the direction for the vision that you have while also adding creative ideas to bring to your vision to life.
These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: info@culturecrushbusiness.com
