Common Mistakes to Avoid in eCommerce E4
Attention all ecommerce entrepreneurs! In this episode of eCommerce Insights: Trends, Tips and Lessons Learned, atmosol discussed things to avoid when building your online store. Here are a few of the valuable insights:
- Don’t skip the planning phase.
- Don’t skimp on design and user experience.
- Poor product descriptions lead to loss of sales.
Listen to this episode of eCommerce Insights: Common Mistakes to Avoid in eCommerce to learn valuable information to help you succeed in your eCommerce ventures.
Thom Stricklin is a Solution Engineer for atmosol and has been with the company for nine years. He has been involved in web development since creating his first simple website as a high-school sophomore over 25 years ago.
Through the years, Thom has picked up a wide range of related skills, from front-end development, design and UX; to back-end development and application architecture; and as diverse as server management, DevOps, branding, logo design, and sales.
The marriage of technology and creativity is a driving force for Thom’s interest in the Web. Though he spends less time these days working on front-end development, his “first love” as technologies go is CSS. This same joining of the technical and creative can be seen outside of work, as well–some of his favorite personal interests are photography, woodworking, and smart-home technology.
Before joining atmosol, Thom worked in the public sector, helping to develop a world-class content management system for K-12 education as well as undertaking one of the largest re-branding projects in the state of Arizona.
This background has formed his career at atmosol, as he brings the same spirit of service and care to each and every merchant. He knows all too well that businesses with limited technical resources depend on their partner agencies to make informed choices, and strives to maintain atmosol’s reputation as a company that merchants can trust.
Connect with Thom on LinkedIn.
Jorge Garcia’s journey through design and development has run the gamut of web and software development. He is Front End Development UI/UX with atmosol. He has been fortunate enough to work with talented teams building small and large websites.
He has gained additional experience with web applications and software, creating customer support websites, and data center management infrastructure solutions. He also spent some exciting and rewarding years in the games industry, where he worked with teams making mobile and console games.
Throughout his practice, he has learned a lot of methodologies, development models, and engineering theories. This has allowed him to couple his foundation in art and design with development know-how to create user interfaces that provide real solutions.
User experience is an essential facet of great interface design. He has spent years learning and applying established UX practices to his design and development process. He loves analyzing user data, mapping out interaction models, creating and testing prototypes, and studying use cases. He has applied user experience practices across different applications, websites, and software that resulted in great interfaces with valuable and long-lasting results.
He enjoys making prototypes, from wireframes and paper prototypes to low-fidelity prototypes in XD, or Balsamiq, to rapid prototypes in HTML/CSS/JS. He believes that modeling out interactions and use cases leads to great software, and he uses prototyping and wireframing to quickly and efficiently meet his development goals.
About eCommerce Insights
eCommerce Insights is about bringing people together to discuss the vast landscape of eCommerce covering topics like technology, conversion optimization, branding, and marketing. The show focuses on how to build, manage and grow your online business using scientific and predictable methods thereby reducing uncertainty and risk. Our guests include vendors, merchants, experts, and technology partners shaping the world of eCommerce.
About Our Hosts
Ram Mohan is CEO and partner at atmosol, an ecommerce and technology company. He has spent over two decades in technology and eCommerce consulting helping companies ranging from small to fortune 100 achieve their business goals using technology.
As CEO, Ram leads atmosol’s eCommerce and SaaS services business working with our clients. In addition, he leads a team that runs an eCommerce portal in the meetings and events sector focusing on the EMEA market. He is also responsible for several SaaS products that are envisioned, built, and marketed by atmosol in different verticals and geographies.
Ram enjoys keeping up with and gaining a deep understanding of the latest trends in technology and eCommerce so he can help atmosol and our clients avoid hype and adopt trends that offer a tangible impact on our businesses.
Honey Olesen is the Director of Operations with atmosol and has substantial experience in leadership, management, operations, project management, digital marketing, human resources and data analysis. She deeply understands how businesses work and can take complex concepts and make them easy to understand for both employees and customers. She has worked at atmosol for over 11 years and has had the opportunity to work with some great brands and people in ecommerce, marketing and business.
Before entering the world of technology, Honey worked with some fantastic business owners in the building industry – soaking up knowledge of business day-to-day operations and growing her professional development.
She believes that in order for businesses to be successful, they need to have a clear mission and purpose, make sure the business goals are aligned with the values and stay focused on what’s important. She believes this is the same for individual success: find a place where your mission, purpose, goals, and values align with the company.
About Our Sponsor
Atmosol is a technology company working at the intersection of eCommerce and SaaS software. Our deep expertise in web development in addition to our long partnership with eCommerce platforms enables our clients to break through eCommerce platform barriers and build experiences that amaze their customers. Being in the eCommerce business ourselves running a meeting and events sales portal in the EMEA, we know the trials and tribulations our customers face firsthand.
In addition to eCommerce, we also build highly scalable SaaS products for our clients. We’ve also built and marketed our own successful SaaS products in different verticals.