CULTURE CRUSH RX Matt Altman Co-Founder and CEO of Sportiqe
In this episode of Culture Crush Rx, Deb talks with Matt Altman, co-founder and CEO of Sportiqe, the locally-based custom apparel company that has built a mission to help people feel comfortable. It’s a mission taken seriously from both the customers’ and the employees’ standpoints. The conversation dives into hiring for culture fit, navigating growth, admitting mistakes and being honest and authentic. The product alone is something to love but knowing the story behind your favorite soft tees and hoodies will make you fall a little deeper.
Sportiqe Apparel is a lifestyle apparel company that was established in 2006. Our vision was to build a company that gave our clients a more unique and comfortable experience when looking for 
custom apparel.
Our goal in building our brand was to help our clients build theirs. By offering the highest quality products, with the most innovative and on-trend designs, we strive to allow clients the opportunity to elevate their brand.
Born in Phoenix, Arizona, Matt Altman attended the University of Arizona where he graduated with a Bachelor’s Degree in Accounting and Business. He began his career in merchandising with the Phoenix Suns. Over a 12-year span he was Director of Merchandise for the Phoenix Suns, Arizona Diamondbacks, Phoenix Coyotes, and oversaw retail operations for what is now Talking Stick Arena and Chase Field
In 2006 Matt Co-Founded the brand Sportiqe, a lifestyle clothing company with a niche of providing lifestyle custom apparel for the destination retail market. He serves as CEO of the company with a mission to help people feel comfortable. To date Sportiqe collaborates with some of the most recognizable brands in the world. From the likes of the NBA, Nintendo, Rock N Roll Hall of Fame to Warner Bros., The Grand Ole Opry, and the Dave Matthews Band.
Matt has a lifelong passion in helping people, namely supporting people, their dreams, and being the best version of themselves. He serves on the board of a global NGO, which serves to address fundamental human needs of food, water, and peace (tprf.org). Matt is a member of Entrepreneur’s Organization and participates as board member for the Arizona Chapter
Married with a daughter, Matt enjoys skiing, yoga, travel and the life goal of always learning.
Follow Sportiqe Apparel on Facebook and Instagram.
ABOUT CULTURE CRUSH Rx
Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.
Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.
If company culture isn’t consciously created, it will still be created.
ABOUT YOUR HOST
Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at deb@anahatamarketing.com and on Linkedin.
