CULTURE CRUSH RX Sheila Keitel and DeeAnn Palin of OnPoint Business Solutions with Matt Altman of Sportiqe
In this episode of Culture Crush Rx, Deb chats with Sheila Keitel and DeeAnn Palin of OnPoint Business Solutions, along with Matt Altman, co-founder and CEO of Sportiqe. The crew talks about some of the valuable tools for assessing culture fit when hiring, how to create positive shifts in a troubled culture, and how to measure the success of a company’s culture. Tune in for some excellent insights into how your business could be functioning even better!
OnPoint Business Solutions is a company designed to help businesses grow and transform. They provide consulting services and tools, from Executive Coaching to business process improvement, project management, organization restructure and all types of learning (also known as training). The consultants focus where attention is needed, from Board relationships and governance to front line employee hiring and engagement. At the core of all this work, alignment in culture is critical to 
business success.
Sheila Keitel’s expertise spans over three decades in organization and talent development. She designs solutions for learning, growth and change, bringing experience from diverse industries such as power generation, insurance, non-profit and manufacturing. Sheila holds a Masters in Human Resources from Ottawa University, with emphasis in Change Management and is certified in several assessments, as well as change and project management. She leverages this expertise to provide solutions that strengthen leadership effectiveness, increase engagement and transform culture.
Ms. Keitel is an expert at equipping organizational leaders with essential tools and skills through coaching and learning that increases their ability to lead and retain high performing team. She partners with executive level leaders in the implementation of enterprise-wide strategies for leadership development, performance management and change.
Her ability to assess and build learning cultures that accelerate organizational growth and facilitate change has been breakthrough for many organizations, including having launched management development and succession planning development tracks for major companies. She has successfully consulted with leadership in diverse industries to architect learning strategies that transformed culture, aligned values, goals and competencies, and bringing best practices in the integration of culture and values with onboarding, performance management, recognition and succession planning.
Sheila is recognized for outstanding facilitation of adult learning, and flexes her style to fit the culture and needs of the business. She has numerous training certifications in problem solving, team building, decision making, communication, and leadership development.
DeeAnn Palin brings over twenty-five years of business and executive leadership with expertise in helping businesses grow and scale, honing-in on problem areas and setting a clear path to excellence. She takes pride in identifying and solving key business issues and creating game changing strategies, from restructuring operations to implementing various technologies, and revamping pay for performance and key operating processes.
DeeAnn Palin has extensive experience in organization development and culture change, and complements that with exceptional operations and results management. She has leveraged these skills across large companies, in start-ups, and in for-profit and nonprofit Boards and operations. She has worked in a multitude of industries including high tech, insurance, retail, private education, healthcare, and sports & entertainment. Ms. Palin is a project and change management professional and holds a Master’s degree from the University of Texas at Austin and a Bachelor of Science in Organizational Communication from Northern Arizona University.
Ms. Palin coaches businesses and key executives through personal and organizational transformation, teaching executive leadership skills to manage both people and operations excellence to accelerate business growth. She works with the CEO and team to set or improve metrics and operating processes as well as establish effective decision-making processes. She works with the senior team individually and as a group to create high performance work teams, an effective culture and operation excellence.
She works as consultant, interim executive and/or coach, depending on the needs of the business. Ms. Palin has served in leadership roles on several boards, including Chair of the Northern Arizona University Foundation Board.
Sportiqe Apparel is a lifestyle apparel company that was established in 2006. Our vision was to build a company that gave our clients a more unique and comfortable experience when looking for 
custom apparel.
Our goal in building our brand was to help our clients build theirs. By offering the highest quality products, with the most innovative and on-trend designs, we strive to allow clients the opportunity to elevate their brand.
Born in Phoenix, Arizona, Matt Altman attended the University of Arizona where he graduated with a Bachelor’s Degree in Accounting and Business. He began his career in merchandising with the Phoenix Suns. Over a 12-year span he was Director of Merchandise for the Phoenix Suns, Arizona Diamondbacks, Phoenix Coyotes, and oversaw retail operations for what is now Talking Stick Arena and Chase Field
In 2006 Matt Co-Founded the brand Sportiqe, a lifestyle clothing company with a niche of providing lifestyle custom apparel for the destination retail market. He serves as CEO of the company with a mission to help people feel comfortable. To date Sportiqe collaborates with some of the most recognizable brands in the world. From the likes of the NBA, Nintendo, Rock N Roll Hall of Fame to Warner Bros., The Grand Ole Opry, and the Dave Matthews Band.
Matt has a lifelong passion in helping people, namely supporting people, their dreams, and being the best version of themselves. He serves on the board of a global NGO, which serves to address fundamental human needs of food, water, and peace (tprf.org). Matt is a member of Entrepreneur’s Organization and participates as board member for the Arizona Chapter
Married with a daughter, Matt enjoys skiing, yoga, travel and the life goal of always learning.
Follow Sportiqe Apparel on Facebook and Instagram.
ABOUT CULTURE CRUSH Rx
Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.
Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.
If company culture isn’t consciously created, it will still be created.
ABOUT YOUR HOST
Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at deb@anahatamarketing.com and on Linkedin.
