How to Choose an eCommerce Platform E3
There are an estimated 12 to 24 million eCommerce sites across the world, with more being added daily. eCommerce is expanding and becoming a more important part of the consumer experience. So, how does a business choose an eCommerce platform that is best for their business? In this episode, atmosol discusses how to choose a platform.
This episode covered the whats, whys and hows to choosing an e-commerce platform for your business. Deeper than comparing platforms, the discussion was about business and how to prepare for your e-commerce journey.
Thom Stricklin is a Solution Engineer for atmosol and has been with the company for nine years. He has been involved in web development since creating his first simple website as a high-school sophomore over 25 years ago.
Through the years, Thom has picked up a wide range of related skills, from front-end development, design and UX; to back-end development and application architecture; and as diverse as server management, DevOps, branding, logo design, and sales.
The marriage of technology and creativity is a driving force for Thom’s interest in the Web. Though he spends less time these days working on front-end development, his “first love” as technologies go is CSS. This same joining of the technical and creative can be seen outside of work, as well–some of his favorite personal interests are photography, woodworking, and smart-home technology.
Before joining atmosol, Thom worked in the public sector, helping to develop a world-class content management system for K-12 education as well as undertaking one of the largest re-branding projects in the state of Arizona.
This background has formed his career at atmosol, as he brings the same spirit of service and care to each and every merchant. He knows all too well that businesses with limited technical resources depend on their partner agencies to make informed choices, and strives to maintain atmosol’s reputation as a company that merchants can trust.
Connect with Thom on LinkedIn.
About eCommerce Insights
eCommerce Insights is about bringing people together to discuss the vast landscape of eCommerce covering topics like technology, conversion optimization, branding, and marketing. The show focuses on how to build, manage and grow your online business using scientific and predictable methods thereby reducing uncertainty and risk. Our guests include vendors, merchants, experts, and technology partners shaping the world of eCommerce.
About Our Hosts
Ram Mohan is CEO and partner at atmosol, an ecommerce and technology company. He has spent over two decades in technology and eCommerce consulting helping companies ranging from small to fortune 100 achieve their business goals using technology.
As CEO, Ram leads atmosol’s eCommerce and SaaS services business working with our clients. In addition, he leads a team that runs an eCommerce portal in the meetings and events sector focusing on the EMEA market. He is also responsible for several SaaS products that are envisioned, built, and marketed by atmosol in different verticals and geographies.
Ram enjoys keeping up with and gaining a deep understanding of the latest trends in technology and eCommerce so he can help atmosol and our clients avoid hype and adopt trends that offer a tangible impact on our businesses.
Honey Olesen is the Director of Operations with atmosol and has substantial experience in leadership, management, operations, project management, digital marketing, human resources and data analysis. She deeply understands how businesses work and can take complex concepts and make them easy to understand for both employees and customers. She has worked at atmosol for over 11 years and has had the opportunity to work with some great brands and people in ecommerce, marketing and business.
Before entering the world of technology, Honey worked with some fantastic business owners in the building industry – soaking up knowledge of business day-to-day operations and growing her professional development.
She believes that in order for businesses to be successful, they need to have a clear mission and purpose, make sure the business goals are aligned with the values and stay focused on what’s important. She believes this is the same for individual success: find a place where your mission, purpose, goals, and values align with the company.
About Our Sponsor
Atmosol is a technology company working at the intersection of eCommerce and SaaS software. Our deep expertise in web development in addition to our long partnership with eCommerce platforms enables our clients to break through eCommerce platform barriers and build experiences that amaze their customers. Being in the eCommerce business ourselves running a meeting and events sales portal in the EMEA, we know the trials and tribulations our customers face firsthand.
In addition to eCommerce, we also build highly scalable SaaS products for our clients. We’ve also built and marketed our own successful SaaS products in different verticals.