How to Level Up Your Digital Marketing Strategy E41
From SEO to paid media to website design, refining your company’s digital marketing strategy can be overwhelming. But if created intentionally, it can be a critical step towards meeting key business goals.
The August 2023 episode of the Arizona Technology Council’s AZTechCast podcast featured experts including Simon Golding, senior digital marketing consultant at Intero Digital; Rianna Lowrance, content marketing manager at Trimble SketchUp; and Andrew Smart, co-founder and commercial director at Slator. These leaders joined Bianca Buliga, director of marketing and communications at the Council, and Karen Nowicki, president and owner of Phoenix Business RadioX, in shedding light on the up-and-coming digital marketing solutions that can give your company a competitive advantage.
In this hour-long episode, the panel of three experts discussed the evolution of marketing from a traditional or physical format to a digital modality, the most in-demand digital marketing services in today’s world and the biggest challenges that they see companies needing support with that digital marketing agencies can help tackle.
Throughout the conversation, the speakers shared specific use cases of companies that turned to digital marketing agencies to help achieve business objectives, the solutions that were implemented and the results they have seen. Finally, they suggested useful metrics to track when introducing a new digital marketing platform, highlighted the role that technology plays in improving a company’s digital marketing strategy and provided myriad tips for how to select an effective agency and build a lasting relationship with them.
Intero Digital is an agile and forward-thinking digital marketing solutions provider headquartered in Colorado Springs, Colorado, that’s dedicated to helping businesses reach their full potential.
With a passion for innovation and an expert team of highly skilled professionals, Intero Digital offers a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development, and more.
Intero Digital’s commitment to delivering exceptional results and personalized solutions — coupled with industry-leading proprietary technology — has earned the agency a reputation as a trusted partner for companies of all sizes.
With over 10 years of experience in business intelligence, marketing strategy, and digital marketing, Simon Golding’s depth of digital marketing understanding is well-matched by the breadth of contexts in which he can actualize his wisdom.
From multinational corporates to sole traders, from neuromarketing to print marketing, and everything in between, Simon’s colorful marketing journey has given him the skills to help every kind and size of business.
When he’s not translating marketing jargon into plain English, you’ll likely find him contemplating and philosophizing over a bottle of wine, reading non-fiction, listening to intellectual debates, or playing games on his latest PC build.
With more than 33 million users, Trimble SketchUp is the premier design software among creative professionals across architecture, interior design, construction, and more. Creativity, flexibility, and connected workflows are at the core of Trimble SketchUp and allow users to actualize big-idea concepts.
From interior projects and custom home builds to intricate, energy-efficient buildings, Trimble SketchUp makes it easy to get your creative juices flowing to define, refine, and build out those award-winning designs. Facilitate cross-functional efficiency with 3D modeling and markups, pre-built parametrically configurable objects, task assignments, 2D documentation, virtual reality viewing, clash detection, and sustainability tools to ensure your net-zero goals are met.
As a marketing and communications professional with over six years of experience, Rianna Lowrance specializes in creating and executing innovative campaigns that build brand awareness and drive engagement.
Her content creation skills and her passion for storytelling have allowed her to create impactful content that resonates with audiences and inspires action. She has a strong background in project management and cross-functional collaboration and has a proven track record of delivering results.
Slator is the leading source of news and research for the global translation, localization, and language technology industry. Our advisory practice is a trusted partner to clients looking for independent analysis. Headquartered in Zurich, Slator has a presence in Asia, Europe, and the U.S.
Andrew Smart co-founded Slator and provided its online media strategy and business model to create what is now the No. 1 news and research site for the global translation, localization, and language technology industry. He led the development of Slator.com, defining its content, information architecture, ad products and pricing, and e-commerce sales model.
He established and runs the event business, including the SlatorCon conference series, roundtables, and training workshops. Andrew also provides business advisory and content marketing services. Most importantly, he leads sales as commercial director to a global client base and drives revenue growth.
About Your Hosts
Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.
Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.
Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.
Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.
Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.
In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.
Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!
Born in Phoenix, Arizona, Bianca Buliga is a trilingual first-generation American of Romanian ethnicity. A marketing professional with experience in both the nonprofit and for-profit sectors, Bianca currently works as Director, Marketing & Communications for the Arizona Technology Council.
Previously, Bianca worked as Marketing Communications Lead at Proctorio, a learning integrity platform that offers remote proctoring software ensuring exam integrity for learners around the world.
Bianca also worked as Senior Marketing Manager at SEED SPOT, a social impact incubator that educates, accelerates, and invests in impact-driven entrepreneurs creating market-based solutions to social problems. In January of 2020, Bianca was selected as an awardee of the Mandela Washington Reciprocal Exchange Program and traveled to the African island of Mauritius to run entrepreneurship programming for 15 impact-driven ecopreneurs on behalf of the U.S. State Department’s Bureau of Educational and Cultural Affairs.
Bianca has also completed comprehensive consulting projects for IBM, ESAN Business School, and the Peruvian government, and interned at the Arizona House of Representatives and U.S. Embassy in Bucharest, Romania.
Bianca earned her Bachelor’s degree in International Affairs from Northern Arizona University in 2014 and her Master’s degree in Global Affairs and Management from the Thunderbird School of Global Management in 2017. She is an avid reader, yogi, and world traveler always planning her next trip.
Connect with Bianca on LinkedIn.
About Our Sponsor
The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.
A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.