How to Succeed on Social Media and Influencer Marketing – a Conversation with Jules and Megan E7
In this episode Sean and Mark welcome Megan Coghlin, the founder of Backcourt Marketing, and Julie Xander, the founder of Lifestyle Jules. Jules shares her approach to authenticity as an influencer. Megan shares the strategies to streamline Social Media to eliminate the business owner overwhelm that inevitably develops as the result of being their own Social Media strategist. You’ll learn the stories that were the catalysts for creating their businesses. Jules and Megan both share best practices of consistency to create contents that work.
Jules and Megan share best practices on maximizing Social Media to drive results. Jules shares a fun analogy to Seinfeld in her Social Media strategy to create engagement over 10’s of thousands of followers. Megan shares strategies to streamline Social Media efforts to eliminate overwhelm. It’s a fun dialog with even a dance party that started and ended the show. Enjoy!
Julie Xander is a Branding Specialist and Spokes Person. She was born and raised in Arizona, but her family roots go back to New York where my grandmother started an all woman’s department store and was the largest dress buyer in the city.
Julie’s grandfather was in the wholesale dress business creating his own lines and dealt with all the big department stores. Fashion is in her blood. In addition, she struggled as a chubby girl who loved dance and baton twirling. Through her journey to become a thin dancer, she fell in love with fitness and wound up making it her career.
Jules never lost her passion for fashion and discovered that fitness and fashion go hand and hand. When your body looks great, the clothes also look great! Her mission is to bring awareness to what is new, trendy, and an all-time class in the world of fashion, fitness wellness and beauty.
Not only does she want to highlight those categories, but the businesses that serve in helping them to gain traction and a new following.
Jules is available for hire to partner with you and/or your business to increase your brand or to push a new product or service into the market you serve.
Connect with Jules on LinkedIn, Facebook and Instagram.
Backcourt Marketing is a social media marketing agency dedicated to helping businesses of all shapes and sizes create social media strategies that win customers.
Backcourt Marketing’s Founder, Megan Coghlan, has been reminded of the value of teamwork time after time since the company’s inception. In trying to do everything herself, she simply could not take her goals to a bigger level. So, she grew her own personal backcourt, something she believes everyone needs.
Coming from a family of entrepreneurial spirits and self-starters, it was only going to be a matter of time before Megan took her own path and started something new. Megan is the main marketing consultant and social media content director for Backcourt Marketing. 
She teaches business owners smart marketing strategies, advocates for their brand and helps them win through the plans created. She understands the value of building a legacy and finds her passion working for family businesses started by someone with that goal in mind.
As someone trying to do the same thing, she will become a part of your family as she works with you.
Connect with Megan on LinkedIn and follow Backcourt Marketing on Facebook and Instagram.
About Cultivating Collaboration on Avontage
Sean Sarram, CEO and Founder Avontage is the host of this interview-style live radio/podcast show to highlight the members of the Avontage community. His co-host, Mark Jamnik, is Owner and Time Creation Coach at Enjoy Life Daily.
On this podcast we learn about the skills and services offered on our platform and how our members collaborate to grow their businesses; hence the name “Cultivating Collaboration on Avontage”.
About Avontage
Avontage is the future of work. We are a like-minded community of experts, forward-thinking entrepreneurs, and highly skilled freelancers solving each other’s pain points. We do that by trading skills and services on a trusted and safe platform.
Business barter trading is on the rise and it is the smartest way to achieve scalable growth during these challenging times.
About Your Hosts
Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science from Arizona State University, Sean enjoys building technology to solve hard problems that affect everyday life.
His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.
Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.
Connect with Sean on LinkedIn, and follow Avontage on Facebook, Twitter and Instagram.
Mark Jamnik lives and breathes productivity & coaching. After a decade in advertising sales, he was recruited by the Tony Robbins’ organization, to be 1 of 100 active global coaches. He coached over 300 CEO’s, entrepreneurs, & sales professionals, maximizing their effectiveness in achieving their goals.
Over the last decade he focused on his own entrepreneurial journey creating a healthy relationship with time. Now he consults CEOs and entrepreneurs with time creation and organization strategies to maximize productivity stress-free.
Connect with Mark on LinkedIn and Facebook.
