Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7
As we spend more time on our mobile phones, tablets and laptops, a transformation of marketing continues at a break-neck pace right before our very eyes. As innovative technologies are achieving mainstream adoption, it’s clear that the martech space has become critical to customer engagement success. Modern-day marketing departments not only need to keep up with industry trends, but also must combine the creative side of the discipline with the technical side of data, digital engineering and analytics.
Moderated by Phoenix Business Radio Owner & President Karen Nowicki, a distinguished group of Arizona marketing experts from Botco.ai, KEO Marketing and Castelazo Content shared their expertise to help marketers make informed decisions against the backdrop of the exciting and disruptive trends in marketing technology and discussed how chief marketing officers and chief information officers must work in unison to be effective in the digital age.
Marketing and technology have more than intersected…they have converged. Botco.ai Co-Founder and CEO Rebecca Clyde, KEO Marketing Director of Analytics Elliot Manson, and Castelazo Content CEO & Chief Content Strategist Molly Castelazo provided insight on how the explosion of digital technology, AI and automation have changed traditional marketing, what the merging of technology and marketing means for the future of the industry, as well as how traditional marketers need to evolve to stay relevant and employable in the digital age.
Botco.ai is transforming the conversational marketing scene with easy to build chatbot technology for websites, Facebook Messenger, Wechat and more. An innovative conversational marketing platform, Botco.ai enables meaningful and intelligent conversations between businesses and their customers.
Innovative authoring capabilities allow users to incorporate conversation templates while answering product questions quickly, efficiently and correctly to move the buyer along the user journey. As your customers continue to ask questions, your Botco.ai conversational AI learns and makes its own improvements. Botco.ai works hard so your team members can focus on the important tasks at hand.
Rebecca Clyde is the CEO & co-founder of Botco.ai, an intelligent chat solution for the healthcare industry. With more than 20 years as a marketing executive in the technology industry, she is passionate about advancing women in tech.
Prior to Botco.ai, Rebecca founded a marketing automation agency, Ideas Collide, now in its 15th year serving global enterprise clients. She was previously a demand gen strategist at Intel and holds an MBA from Arizona State University.
A native Spanish speaker, Rebecca was born in Costa Rica and spent her formative years in Chile, Argentina and Paraguay.
Castelazo Content is a B2B demand generation and sales acceleration firm delivering the results that drive revenue: This innovative martech company helps marketers more effectively generate demand and turn it into leads that convert, and helps sales more efficiently convert leads to customers and customers to evangelists.
Castelazo Content achieves that through purpose-built strategies that leverage content to walk your buyers through their journey – so that when it’s time to make a decision, it’s more likely that the buyer’s decision will be you. That’s how this marketing leader’s content drives revenue.
Molly Castelazo is CEO & Chief Content Strategist at Castelazo Content, a B2B demand generation and sales acceleration agency. Since 2008, Molly and her team have helped drive hundreds of millions of dollars in revenue for clients ($69 million in the last year alone) through purpose-built strategies that leverage content to walk buyers through their journey – from pre-awareness, to decision, to evangelization.
For her team, Molly is a fearless leader, coach, guide, and editor-in-chief. For clients, she works her “magic” as both a brilliant brainstormer and effective executor. For the technology and marketing community, Molly serves in various leadership roles, including as Past President of the Business Marketing Association and Workforce Development Committee co-chair for the Arizona Technology Council.
KEO Marketing, a leading B2B marketing agency in Phoenix, is committed to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands depend on KEO Marketing for marketing programs that deliver tangible and substantial results. Led by business growth and B2B marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative marketing strategies that deliver results.
Some of these solutions include lead generation and nurturing, integrated marketing, marketing automation, inbound marketing, content marketing, search engine optimization, search marketing, email marketing, creative, video marketing, website design and development, app development, online and traditional advertising, local and mobile marketing and much more.
Elliot Manson is the Director of Analytics & Advertising for KEO Marketing, a leader in B2B lead generation. His focus is on paid media channels, using data to help companies make strategic decisions to drive their business forward.
Elliot’s experience spans from running paid media across all the major platforms with a strategic omni-channel approach. Industries include tech, data, fitness, human resources, SaaS, construction, outsourcing and many more.
Outside of work, Elliot spends his time developing a podcast to uncover regret and decision making, writing about anything and everything, developing deep conversation, exploring empathy and how it impacts the world, travel, snowboarding, surfing, CrossFit, yoga and boxing.
About the Show
AZ TechCast is dedicated to covering innovation and technology in Arizona and beyond.
Through the art of connected conversation, AZ TechCast’s guests will share their expertise, success stories, news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling the state’s growing technology ecosystem.
About Your Hosts
Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.
Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.
Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.
Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.
Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.
In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.
Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!
About Our Sponsor
The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.
A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.