Melissa Blatt with indipop and Alec Laughlin with PHILANDRY
indipop curates health plans for the Independent Population, the freelancers, solopreneurs and self employed professionals who make up 40% of the workforce.
After graduating from NYU, Tisch School, determined to be the next Speilberg, Melissa Blatt made her way to Los Angeles. Over the next few years she worked on several TV shows and Films before moving her way into business development and marketing. Over the past 20+ years she has lived and worked in New York, LA, Minneapolis, and Phoenix where she has found success in executing innovative campaigns strengthening the customer base and expanding market reach.
She was a founding partner for a sign company, freezing her way through a Minnesota winter. Going from extreme cold to extreme heat she relocated to Arizona and opened a development office for a Phoenix nonprofit, overseeing the successful marketing campaign for Arizona Gives Day, placing in top 5 non-profits.
Changing gears she wanted to dive into digital marketing and understand the customer journey, she held multiple positions while there, the last role overseeing the user group community where she rebranded and opened it up to non Infusionsoft customers, expanding into 11 countries and increasing attendance by 63%. Fascinated by languages and doing business globally she moved on to explore the world of localization. Within months created a new distribution channel by partnering with AWS and generating 1000’s of new relationships.
In 2019 she took her biggest leap and created indipop, a healthcare marketplace for the Independent Population. It is a platform designed to serve freelancers, contract workers and solopreneurs with the benefits, services and support they need to thrive in the gig economy without being an employee and all in one place.
PHILANDRY (pronounced fi-luhn-dree) is a natural men’s fragrance, grooming and skin care company based in Tucson, Arizona.
The products are made in America. They are natural, cruelty-free, and contain mostly organic ingredients (between 83-94%) and are either hand-crafted or made in FDA approved manufacturing facilities that specialize in the highest quality natural products available for skin, hair, and body. Environmentally conscious and sensitive, for every product sold at PHILANDRY’s online store, one tree is planted by the nonprofit organization One Tree Planted.
PHILANDRY works with local talent as much as possible—from the labeling of their bottles to collaborating with award-winning perfumer, Lesli Wood, of La Curie on fragrances. All of the photography and video work they do together in house, collaborating predominantly with photographer Lance Thorn.
Alec Laughlin remains somewhat reclusive, spending more time immersed in work than in gregarious activities. His professional experience is greatly varied (from clinical herbalist to photographer; visual designer to technical project manager).
It makes for a helter-skelter resumé, but now at 49 years of age, he is able to channel all of that into PHILANDRY, men’s natural fragrance, grooming and skin care, which launched on the vernal equinox of 2018 with the introduction of the cologne Wolfsbane, his hero product.
PHILANDRY affords Alec the opportunity to focus his skills and experience into a singular entity, rather than being scattered in quite so many different directions. It’s a bit of a one-man show in a lot of ways presently. But PHILANDRY is all about creative collaboration, knowing that to succeed in our most precious endeavors we can not do it alone. Camaraderie, friendship, partnerships, and loyalty, they wholly embrace.