PEAK – LOVE: Values and Cultural Alignment Chat With Peak Fleet and Source Global E7
We are so thankful to have Sidnee Peck, from Source Global, and Brian Stinson, from Peak Fleet on the podcast. We were able to go a little deeper in the conversation around values, alignment, and company culture being intentional.
Sidnee talks about how their CEO and Founder, Cody Friesen, was very intentional about growing the strong company culture from day one. A company culture needs to be both organic and intentional and that is truly what he has tried to do. This intentionality starts during the hiring process with making sure that each hire truly is the best fit. Sidnee even discusses an example where there was a company hire that was brought on and shortly after it was revealed that the person was not the best fit. Sometimes it can be better to leave the seat empty instead of filling it with the wrong fit.
Brian brings expertise to the table from his background and experience working with Intel, to the position he holds now as the Culture Engineer with Peak Fleet (we love that title name). He has worked with many companies, from start ups to larger organizations, to help build and develop their values which allowed for a very fluid conversation with Sidnee. There was so much to talk about and definitely not enough time- there will have to be a part two to this conversation.
This episode is great for any listener and we really mean that. We talked about values, cultural alignment, misalignment, growing culture intentionally and organically, working together on a purpose and mission, having inspirational leaders at the forefront, growing a cultural legacy through storytelling and more. This conversation is for both leaders at the top and employees striving to grow to the top. At the end of the day, culture is not one size fits all. It can be difficult at times, but it is not rocket science.
Thank you to our sponsor Catholic Education Arizona!
For 23 years Catholic Education Arizona has helped serve underserved children with $268 million in scholarships. Catholic High Schools have a 99.4% graduation rate and 97% move on to higher education or military service. Participating partners like APS, BBVA, and Grand Canyon University receive a dollar-for-dollar Arizona State Tax Credit. The corporate partners enjoy helping our future work force, Building the Arizona community and future leaders!
The partners also enjoy promotion in our newsletter, social media channels and podcast! Please call us at 602-218-6542 or visit www.ceaz.org, that’s www.ceaz.org – they are changing lives one scholarship at a time!
SOURCE Global, PBC makes the world’s first renewable drinking water system, from just sunlight and air. Clean, safe, water made entirely off-grid, anywhere in the world.
SOURCE was founded and built in Arizona and aims to perfect water for every person, every place.
Sidnee Peck serves as EVP of Assets for SOURCE Global, PBC (formerly Zero Mass Water), a science and technology firm in Scottsdale, Arizona focused on Renewable Water. During her time at SOURCE she has held roles of Chief of Staff to the CEO and VP of Global BD Operations and Consumer Strategy.
She is the former CEO of SMART Brain Aging, Inc. a healthcare technology company focused on dementia. Under Sidnee’s leadership, SMART was awarded the Arizona Innovation Challenge award in summer 2016; she founded the Aging2.0 Local chapter and was a founding member of the action team for Dementia Friendly Tempe.
She served as an instructor of entrepreneurship at the W. P. Carey School of Business at Arizona State University for nine years, where she also launched the Center for Entrepreneurship in 2014 and consulted with global technology firms in customer and market development.
She helped to found the Golden Seeds Arizona Chapter and speaks frequently at StartUp Week and CCAZ events.
Peck lives in Phoenix with her family and is devoted to innovation – she found her passion for startups as a co-founder with technology company, Alaris in 2009. She has her bachelor’s from the University of New Mexico and her MBA from the W. P. Carey School of Business.
Connect with Sidnee on LinkedIn and Twitter.
The PEAK Fleet is an organizational development company with a purpose to create an engaged workforce that thrives together. The PEAK Fleet is a certified Benefit Corporation for Good and believes that improving the planet and supporting people is just as important as making a profit. 
They provide workshops, in-depth consulting, speaking engagements, and other events that guide organizations to improved employee satisfaction and business results.
Brian Stinson, co-founder of The PEAK Fleet is a father, engineer, entreprenuer and athlete with more than 20 years building high performing teams and driving culture change. He has an Industrial Engineering degree, but believes that “people and systems thinking” has been in his DNA since birth.
During his 21 years at Intel Corporation, he learned to combine the science of data and analytics with the power of empathy and authentic relationships to actually solve real world business problems. At the end of his tenure, Brian was responsible for the Workforce Strategy for Intel’s 6000 person worldwide IT organization.
While in this role, he decided that the balance of his career would be dedicated to Organizational Development. For Brian, launching The PEAK Fleet, represented an opportunity to help the greatest number of organizations unlock their full potential and make a bigger impact on the lives of people at work.
Follow The Peak Fleet on LinkedIn, Facebook and Instagram.
About Culture Crush
Culture Crush is officially relaunched! We are thankful to Debra Caron who launched and hosted the show originally. Culture Crush is back with a new host but the same focus- highlighting what makes a great company culture and how it affects the overall success of a company. 
Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.
According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”
On this long form podcast we will highlight companies local to Arizona and beyond that are crushing it with great culture!
We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company.
About the Host
Kindra Maples is your new host taking the lead on the relaunch of Culture Crush! She is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).
She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.
Then came the opportunity for relaunching the Culture Crush Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.
Shout Outs
We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable. Renee Blundon with Renee Blundon Design – She is not only one of the best free divers (that’s not how she helped with the podcast) but she is great with graphics design and taking the direction for the vision that you have while also adding creative ideas to bring to your vision to life.
These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: culturecrushpodcast@gmail.com
About Our Sponsor
For 23 years Catholic Education Arizona has helped serve underserved children with $268 million in scholarships. Catholic High Schools have a 99.4% graduation rate and 97% move on to higher
education or military service.
Participating partners like APS, BBVA, and Grand Canyon University receive a dollar-for-dollar Arizona State Tax Credit. The corporate partners enjoy helping our future work force, Building the Arizona community and future leaders!
The partners also enjoy promotion in Catholic Education Arizona’s newsletter, social media channels and podcast! For more information, call 602-218-6542 or visit www.ceaz.org – they are changing lives one scholarship at a time!
