Prioritizing Persistence and Perfection E10
Podcast hosts Emmanuel and Angela Williams invited professional chef Laura Briscoe onto More Details, Please to talk about persistence and perfection in business.
Laura owns Laura’s Gourmet Granola, a nationally recognized brand of specialty granola that uses natural, premium ingredients to create gorgeous taste and texture. Laura had a career in technology sales before a life-changing moment made her become a chef. Laura shares her story of the last 22 years working for the brand she created and how persistence
and perfection pays off.
Don’t miss this conversation if you want the inside scoop on starting a business and building a brand. Laura reminds you it’s never too late to change the direction of your career. Also, she shares insights on lessons learned after losing $100,000 and how persistence cultivates resilience. You’ll pick up tips on retail expansion and learning to say no. Other highlights include managing money to support business growth, bouncing back from failure, and the importance of creating relationships with business partners you can trust.
Arizona made Laura’s Gourmet Granola is a nationally recognized brand of specialty granola, created by professional chef Laura Briscoe. Each artisan crafted flavor of Laura’s Gourmet Granola uses only natural, premium ingredients resulting in this chef’s “trifecta” of taste, texture and mouthfeel.
Laura’s Gourmet Granola is certified gluten free, certified kosher and certified woman owned. Key core values include inclusivity and transparency, evidenced in the variety of flavors available for a variety of dietary needs and restrictions. As the first and truest chef driven granola on the market, Laura’s Gourmet Granola redefines what true granola is and should taste like.
A graduate of the University of Pennsylvania with degrees in Political Science and French, Chef Laura Briscoe spent nearly 15 years as a sales executive in the tech industry working for companies including Apple and Oracle. In 2001, Chef Laura changed career paths, attending culinary school in Arizona. She started her first business, Celebrated Cuisine, a private event and high-end catering company, in 2002.
Highly organized, passionate and dedicated, Chef Laura approached each event with a detailed focus on haute cuisine, attention to detail, focus on client satisfaction and ability to exceed client and guest needs, resulting in unparalleled events and hospitality. Culinary instruction has included private, small group classes plus larger corporate team buildings, in addition to recurring guest spots on local programs all with the intention of demystifying recipes and creating more confident home cooks.
In 2004, Chef Laura created a recipe now known as Vanilla Almond Crunch, the flagship flavor of Laura’s Gourmet Granola and earned placement on the retail shelf of AJs Fine Foods. Nearly 19 years later, Laura’s Gourmet Granola is a recognized brand of specialty granola of which all are all-natural, certified gluten free, certified kosher pareve, with vegan options, available at specialty grocers throughout the US.
In addition to retail, Laura’s Gourmet Granola offers foodservice solutions which have been distributed nationally since 2012, providing hospitality, education, healthcare and athletics a delicious, healthful and clean addition to their menus. In 2021, Laura’s Gourmet Granola began offering custom foodservice blends for other entrepreneurs to use in their retail solutions.
Today, Laura’s Gourmet Granola includes 9 distinctly delicious flavors. Always artisan crafted in its own facility in Tempe, Laura’s Gourmet Granola is also certified woman owned by WBEC, the most recognized name in this diverse certification.
Chef Laura lives in Scottsdale with her husband, Michael, where their “downtime” is spent hiking, working out, cooking and returning their home, built in 1961, to its rightful midcentury modern glory.
Connect with Laura on LinkedIn, Facebook and Instagram.
About Your Hosts
Emmanuel Williams, CEO and co-founder, DetailXPerts
With a background in engineering, Emmanuel built DetailXPerts around a sophisticated steam cleaning process that saves water and sanitizes.
As a leading authority on green cleaning practices, Emmanuel has dedicated his career to promoting environmentally friendly cleaning methods in the auto detailing and commercial cleaning industries.
He is also passionate about supporting local communities and mentoring entrepreneurs seeking sustainable franchise opportunities.
Angela Williams, President and co-founder, DetailXPerts
Angela has a deep understanding of business and all things entrepreneur related. Her expertise includes Information Technology, Financial Systems, and Accounting.
She is a certified Project Management Professional, too. Her insights and experience drive the success of DetailXPerts, a thriving eco brand. Angela is always active in an evolving business landscape, from championing green tech to building strong client relationships. She’s also dedicated to mentoring franchisees from startup to success.
Together, Emmanuel and Angela bring a wealth of knowledge and experience to the table and are excited about talking to other entrepreneurs and leaders who share their passion for inspiring listeners on More Details, Please.
About Our Sponsor
DetailXPerts is a mobile detailing, truck wash, and commercial cleaning company that brings eco-friendly and efficient services to socially conscious customers. Its unique steam cleaning technology guarantees a deeper clean and continues to drive innovation in three competitive markets.
The company started as a steam cleaning car wash in 2002 and established its first car wash franchise in 2008. Now DetailXPerts has franchise units operating nationwide and in other water-stricken areas in the world.
At DetailXPerts’ core is the triple bottom-line philosophy of people, planet, and profits. Every day, the company strives hard to make the world a better, greener place while providing jobs to those in need and earning some profit in the process.
The company motto is “We bring a greener clean”. And it fulfils its promise thanks to green tech, mobile units, and on-demand services prioritizing customer convenience and sustainability.
Follow DetailXPerts on LinkedIn, Facebook, Twitter and Instagram.
