RHINO NATION Pinnacle Direct Marketing with Owner and President Philip Calvert
On this episode of Rhino Nation, we have a great discussion around different marketing options. One such method is direct mail marketing which is still alive and well, and a very effective and affordable means for reaching out to prospective clients and buyers. The key is understanding your market and knowing your budget to optimize your marketing strategies. We also discussed the importance of creating a positive work culture where employees are motivated, energized and passionate to do their jobs well.
Pinnacle Direct Marketing was founded in 1997. Their mission is to help companies increase customers, sales, and profits by identifying a “perfect customer” profile and then finding those customers in the client’s community, whether that is local, regional or national. Using the latest technology and marketing strategies, Pinnacle Direct creates customer engagement using Omnichannel DIRECT contact mediums to make both timely and relevant offers to that audience. Once engaged, Pinnacle Direct offers different levels of lead management ranging from simple lead information capture to complete lead management and from inception to close. Pinnacle Direct is driven by several company mantras that separate it from its competition and certainly the larger corporations in the industry. If your company needs to get a specific message or offers into the HANDS of a specific audience, large or small, Pinnacle Direct Marketing is a very smart decision.
Phil Calvert was born in Huntsville, AL. His entrepreneurial spirit was evident as a young boy when he saved his allowance to buy a flower seed selling kit from an ad in Boy Scouts magazine. At the age of 8, Phil started his sales career, selling flower seeds door to door. From flower seeds he went to having his own paper route and selling everything from tennis rackets to reptiles, calling cards and cars. Phil cut his teeth in the highly competitive field of direct marketing with Automotive Income Management (AIM) in 1995. AIM was the first company to send credit bureau based pre- approved, bank backed auto loan offers to people via mail. Phil experienced a culture of camaraderie, high energy, and results-based compensation. After 1 1⁄2 years, Phil left AIM when ownership shifted to a less positive work environment by dramatically cutting the pay plan. Determined to create his own vision of direct marketing, Pinnacle Direct Marketing opened its doors on March 1st, 1997. At that time, Pinnacle was solely a sub-prime direct mail shop. It has since grown to have a diverse client base with a strategic, effective and technology based marketing service. Pinnacle Direct offers everything from a simple postcard to Omni-channel marketing programs that create and manage leads from inception to close.
Follow Pinnacle Direct Marketing on LinkedIn.
ABOUT RHINO NATION
Rhino Nation is a growing community of influential entrepreneurs and small business owners that share a common trait, they don’t walk, they don’t run, they CHARGE to their destiny. We acknowledge and celebrate their business expertise, leadership and fearless attitude to be victorious in their goals. Rhino Nation is committed to making powerful connections and providing enhanced exposure to broaden the reach and promote the extraordinary talents of our community members.
ABOUT YOUR SPONSOR
Rhino Online Strategies & eCreativity helps you free up your precious and limited time as a business owner, to do what you do best….running and growing your business. Michelle Faust and her partner, Jacob Fann, work with you to identify your content and marketing needs and provide you with fresh, innovative, dynamic copy that will effectively reach your target market, leading to increased customer engagement, a higher conversion rate, and increased sales.
Great content becomes the seeds of a bountiful business harvest, so you can cultivate and grow your business. We take the time to personally understand you and your company’s purpose, so your marketing message reflects who you are and speaks directly to your target market. For good content to be truly effective you need it to reach your ideal audience. A great strategic marketing plan includes the ability to target selectively and capture those targets for increased engagement which results in greater revenue generation. We’ll partner with you to develop powerful messaging strategies that work.
Michelle has an extensive background in sales, marketing and public speaking, primarily in the pharmaceutical industry. When she left her corporate career, she shifted into the entrepreneurial world, combining her experience, talents and passions to reinvent herself. As a marketer and content writer, Michelle thrives on discovering what motivates people into action and what their key emotional triggers are. Michelle and her team create powerful and targeted messaging that improve conversion rates and increase sales. Michelle loves to connect people through the power and beauty of the written word. Her passion is helping people create a road-map to success, so they can fulfill their dreams and live their destiny.
Jacob Fann is the CEO and Founder of Fanntastic Media, which has elevated over 90 businesses to a greater level of success. Gross revenues from his combined clients total over 32 million and that number continues to grow with his customized marketing strategies. He specializes in social media marketing; creating powerful brand presence, capturing new customers and finding untapped markets by optimizing target marketing and social media algorithms that results in higher conversion rates and increased sales.
Jacob first spread his entrepreneurial wings when he set up a lemonade stand in front of his home close to a popular hiking trail. Location, demand and an inherent business savviness netted him enough money to solidify his desire to be a future business owner and master of his own destiny. In 1963 Jacob’s grandfather Floyd and uncle Don founded Fann Toyota. The Fann legacy holds tradition for respected ethical practice, trust, and valued work. As a 22-year-old college graduate from Northern Arizona University, Jacob founded Fanntastic Media based on those same principles, which he learned first-hand by working in the family business.
After graduation he expanded his business knowledge and experience by getting his real estate license and working as a day trader. Since then he has built up an
impressive list of clients, connections, and relationships doing what he loves; helping people thrive in life and in business.