The Dance Between the Employer and the Employee E30
“This conversation of culture is brand new. Everytime you turn the corner there is a new thing that has never been tried and never been done before.” So how do leaders and employers take all of these new things and learn to implement them into their workplace- through support.
It’s a dance and it’s not easy.
There is a dance that happens between the employer and the employees. The space between that dance is where the culture is. This space between is where the growth of the company can happen. It takes support from outside of the company to grow and improve in this space though. That support could be learning how to focus on your main stakeholders, it could be providing financial education to your employees, or even coaching the leadership team.
Having Aaron and Kent on the show was so rewarding to our team and we hope it was to the listeners as well. They are both so knowledgeable and it makes sense why they work in the spaces that they do. They discussed some of these areas where the outside support to the company is what leads to the growth of the culture and the company.
Who are your stakeholders and how do you support them?
Kent gave us some insight into the work that he does focusing on the stakeholder business model and the work that he does to shift companies from a shareholder focus to a stakeholder focus. What are the needs of the employees and the employers as they keep up that dance and redefine what those relationships look like.
Aaron walked us through the responsibilities that working “in” the business is to work “on” the business. There are trends to notice, feedback to gather, and polarities in the company to deal with. In most cases, the best way to get to know what is going on inside of the business, is to ask someone outside of the business. As a leader, having someone else check in with your team is when you are going to end up finding out more.
“Who are the stakeholders that are part of your world and can they start putting the blocks together for culture so that as it grows it is there and they don’t have to correct it.”
This is a beautiful episode to listen to if you are ready to hear from two of the most knowledgeable individuals about growing a conscious business with a strong culture.
A few of our quick takeaways:
- Culture is not a balanced equation.
- Be intentional from the get go to grow your culture.
- Define your higher purpose.
- All coaches are not created equally.
- Share the story of your company to show transparency.
- Focus on positive reinforcement with the stakeholders.
Some resources that came up in the conversation:
In addition to the resources that Aaron and Kent provide, there was a book that was mentioned in the podcast that we wanted to share as well.
The book- Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement
by Aubrey Daniels
The Beyond Zero film that focused on the culture and sustainability building of the company Interface.
Stakeholder Business is a collaboration between three inspired humans who care deeply about ushering in the next paradigm of capitalism where — rather than business benefiting a select few and actively harming others — it benefits all.
Our purpose is to ease the transition for business leaders from shareholder capitalism to stakeholder capitalism by providing inspirational content, educational material, and world-class training.
Kent Gregoire – the Co-Founder of Stakeholder Business – is on a mission to help entrepreneurs transform their companies for maximum impact. In his consultancy work, he is known as the ‘CEO to CEOs’ who focuses on a win-win approach that delivers exponential value to all stakeholders.
Kent is a serial entrepreneur, having launched his first manufacturing company at age 14. Since then, he has founded or led more than a dozen organizations, guiding several through successful exits and raising tens of millions of dollars in private capital for business acquisitions, start-ups and expansions.
Kent has more than 35 years of experience providing advisory services to executive-level management, is one of the first certified conscious capitalism consultants in the world and is the President of the EO U.S. East Bridge Chapter.
In addition to his work with Stakeholder Business, he is also the Co-Founder and CEO of Symphony Advantage in which he is focused on helping companies do well by doing good.
Connect with Kent on LinkedIn, Facebook and Instagram.
At Get Out of Your Own Way, we believe that on the way to a fulfilling, successful life the puzzle piece we are all searching for is within us, and through our inner transformation we become the person that leads our community, family, and business. 
Our innovative coaching methods and tools provide a reliable roadmap for inner transformation, shedding your limitations and empowering you to align with your values, grow your enterprise, and build your ideal lifestyle within 6 months.
We offer six-figure earners individual coaching programs and personal development retreats, while supporting organizations with leadership trainnig and team building workshops.
Aaron Velky is a keynote speaker, CEO and coach. His career has been dedicated to building movements, companies and leaders.
Get Out of Your Own Way, his leading coaching company guide soon to be and successful entrepreneurs to a clear direction in their lives and business – more income, more freedom and more purpose.
He leads retreats and leadership training for hundreds across the US, creating change for other emerging leaders and companies.
He’s the CEO of Money Club, an economic empowerment and financial wellness organization that blends personal finance with professional development. And he’s the author of Let Her Play, a guide for sports coaches and parents that coach female athletes. Outside of the professional sphere, Aaron is a dad, a comic book nerd and adrenaline junky.
Connect with Aaron on LinkedIn, Facebook, Twitter and Instagram.
About Culture Crush
Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.
According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”
As a growing company- Culture Crush Business Podcast is THE culture improvement resource that supports companies and leaders. Our Mission is to improve company cultures so people WANT to go to work. Employees and leaders should like where they work and we think this is possible.
Within the company: Culture Crush has Vetted Resources and Partnerships with the right people and resources that can help improve your company culture.
On this podcast: We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company. We also find the companies that offer resources to help improve company culture and showcase them on the show to share their tips and tricks for growing culture.
About the Host
Kindra Maples is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).
She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.
Then came the opportunity for leading the Culture Crush Business Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.
Shout Outs
We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable. Renee Blundon with Renee Blundon Design – She is not only one of the best free divers (that’s not how she helped with the podcast) but she is great with graphics design and taking the direction for the vision that you have while also adding creative ideas to bring to your vision to life.
These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: info@culturecrushbusiness.com
