Trends, Tips and Lessons Learned with Feedonmics, BigCommerce and Rewind E5
In this episode, Honey Olesen of atmosol met with Tony Capetola of Feedonomics/BigCommerce and Sunny Gill of Rewind to discuss the importance of backing up your eCommerce store and the evolving landscape of OmniChannel.
This episode provides valuable insights into eCommerce store backup practices and the evolving landscape of omnichannel retail, making it a must-listen for anyone looking to benefit from the guest’s expertise and learn from their perspectives on the topics discussed.
BigCommerce and Feedonomics have partnered to create the ultimate omnichannel selling experience, automating and optimizing your product catalog across channels. BigCommerce, with Feedonomics is the leading product feed management and channel syndication platform that helps businesses optimize their product data feeds for various online channels such as marketplaces, comparison shopping engines, and social media platforms.
The platform enables businesses to manage their product data feeds from a single dashboard, ensuring that the information is accurate and up to date across all channels. This helps businesses to improve their visibility and reach more customers by increasing their exposure on various online platforms. The platform uses advanced technology and data analytics to optimize product data feeds, helping businesses to maximize their ROI and achieve their marketing goals.
Originally coming from a background in restaurant and hospitality, Tony Capetola went on to graduate from the New York Film Academy but soon started an apprenticeship for a small boutique SEO and digital marketing agency. This eventually led him to starting his own freelance operation taking on clients for various different digital projects.
Tony was the 6th hire at Sales & Orders, an Elite BigCommerce Partner and eventually rose to become the VP of Marketing for the Feeds & Ads Management tech company and agency.
After first joining the BigCommerce team in November 2022, Tony joined the entire Omnichannel Partnerships team in moving into becoming part of the Feedonomics organization where he oversees partner and merchant development and programs management.
Since 2015, Rewind has been on a mission to help businesses protect their SaaS and cloud data. Today, over 100,000 customers in more than 100 countries have used Rewind’s top-reviewed apps and support to ensure their software-as-a-service applications run uninterrupted. The Rewind platform enables companies to back up, restore, and copy the critical data that drives their business.
Sunny Gill, eCommerce Partner Manager at Rewind.
BA Commerce from McMaster University
Business Admin Diploma from Seneca College
Project Management Certification from McMaster University
Certified Partnership Professional Certification from Firneo
Sales background in SaaS for 5 years.
Partnerships background in eCommerce for 4 years.
Worked as a Partner Manager at eCommerce iPaaS company called eBridge Connections (acquired by Jitterbit in 2021).
Currently eCommerce Partner Manager at Rewind.
Connect with Sunny on LinkedIn.
About eCommerce Insights
eCommerce Insights is about bringing people together to discuss the vast landscape of eCommerce covering topics like technology, conversion optimization, branding, and marketing. The show focuses on how to build, manage and grow your online business using scientific and predictable methods thereby reducing uncertainty and risk. Our guests include vendors, merchants, experts, and technology partners shaping the world of eCommerce.
About Our Hosts
Ram Mohan is CEO and partner at atmosol, an ecommerce and technology company. He has spent over two decades in technology and eCommerce consulting helping companies ranging from small to fortune 100 achieve their business goals using technology.
As CEO, Ram leads atmosol’s eCommerce and SaaS services business working with our clients. In addition, he leads a team that runs an eCommerce portal in the meetings and events sector focusing on the EMEA market. He is also responsible for several SaaS products that are envisioned, built, and marketed by atmosol in different verticals and geographies.
Ram enjoys keeping up with and gaining a deep understanding of the latest trends in technology and eCommerce so he can help atmosol and our clients avoid hype and adopt trends that offer a tangible impact on our businesses.
Honey Olesen is the Director of Operations with atmosol and has substantial experience in leadership, management, operations, project management, digital marketing, human resources and data analysis. She deeply understands how businesses work and can take complex concepts and make them easy to understand for both employees and customers. She has worked at atmosol for over 11 years and has had the opportunity to work with some great brands and people in ecommerce, marketing and business.
Before entering the world of technology, Honey worked with some fantastic business owners in the building industry – soaking up knowledge of business day-to-day operations and growing her professional development.
She believes that in order for businesses to be successful, they need to have a clear mission and purpose, make sure the business goals are aligned with the values and stay focused on what’s important. She believes this is the same for individual success: find a place where your mission, purpose, goals, and values align with the company.
About Our Sponsor
Atmosol is a technology company working at the intersection of eCommerce and SaaS software. Our deep expertise in web development in addition to our long partnership with eCommerce platforms enables our clients to break through eCommerce platform barriers and build experiences that amaze their customers. Being in the eCommerce business ourselves running a meeting and events sales portal in the EMEA, we know the trials and tribulations our customers face firsthand.
In addition to eCommerce, we also build highly scalable SaaS products for our clients. We’ve also built and marketed our own successful SaaS products in different verticals.