Paul Zanardo, Zanardo Dezignz, Ed Mysogland, Indiana Business Advisors, and Jim Pursley, Factory Automation Systems (ProfitSense with Bill McDermott, Episode 41)
On this episode of ProfitSense, host Bill McDermott welcomed three esteemed business leaders. Paul Zanardo, Zanardo Dezignz, discussed what sets his digital branding company apart, how his pricing is structured, how he gives back to the community, and more. Ed Mysogland, Indiana Business Advisors, shared how business owners can prepare for the greatest wealth transfer in history, what business owners should expect regarding sale values, what types of businesses sell, and much more. Finally, Jim Pursley, Factory Automation Systems, discussed his company’s process automation services for manufacturing, the company’s ownership transition in 2022, and more. Bill closed the show talking about setting a new vision in 2023.
Zanardo Dezignz LLC is the Lawrenceville based professional service provider offering fully integrated digital branding solutions through website development, SEO, graphic design, printing, and digital marketing. Some of their clients include Above & Beyond Cabinetry LLC, K&J Mechanical, Joe Sells GA with Keller Williams, and Hickory’s Trail.
Paul Zanardo, CEO / Founder, Zanardo Dezignz
Paul Zanardo is the CEO and founder of Zanardo Dezignz LLC. He has over 20 years of sales management and marketing experience at companies such as TruGreen and Luxottica with a proven track record of growth in the areas of marketing and new client revenue.
He excelled in these fields but often thought about how he could improve the overall customer experience and desired to spend more time with his family. After lots of prayer and soul searching, he decided to go back to school and get his degree in graphic design with a study in website development.
His company is now quickly approaching 8 years of serving his community as a professional service provider. His wife, Amy, is their lead graphic designer and content editor. She earned this position by helping him study for his degree and collaborating with him through the entire process. Their son Anthony is a sweet, creative 7-year-old that also aspires to own a creative business as well.
Indiana Business Advisors
Indiana Business Advisors is a 41-year-old business brokerage representing small and mid-size businesses. It is the largest business brokerage in Indiana representing manufacturing, distribution, service, and construction-support businesses. To date, IBA has sold over 2200 businesses.
Ed Mysogland, Managing Partner, Indiana Business Advisors
Ed is a thirty year veteran of selling small and midsized companies. He has professional designations in business valuation, equipment appraising, and exit planning.
He has a weekly podcast, How to Sell a Business Podcast, where he interviews buyers, sellers, and advisors about making a business more valuable and saleable. Most recently, he has been preparing to launch BizSaleByOwner, an online marketplace with pay-for-service advisors to support the sale.