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Strategic Planning and Execution: Amanda Setili and Rob Setili.

May 3, 2012 by angishields

BRX National
BRX National
Strategic Planning and Execution: Amanda Setili and Rob Setili.
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With 20-plus years of experience in strategy, operations, engineering and marketing, Amanda gives clients powerful new perspectives for profitable growth. As an experienced thought partner, Amanda helps clients leverage their distinct assets and capabilities to produce lasting competitive advantage, zeroing in on key actions that will improve profit, performance and growth. Her work has taken her throughout North America and Asia, including four years in Malaysia, where she helped plant the seeds that grew into McKinsey’s Kuala Lumpur office.

Prior to founding Setili & Associates, Amanda was a senior executive in two successful high-tech start-ups and served as a manager with McKinsey & Company. As an engineer with Kimberly-Clark Corporation, she led the start-up of a new production process and commercialized new components in 20 consumer and industrial products.

Amanda earned her MBA with distinction from the Harvard Business School, and her Bachelor of Science degree in Chemical Engineering from Vanderbilt University, cum laude. She is past President and current Board Chair of the Harvard Business School Club of Atlanta, and is an adjunct professor at Emory University’s Goizueta Business School, ranked number three by Businessweek for undergraduate programs.

Rob Setili has a track record of helping companies clarify their value proposition, and solving problems to improve profits. With a focus on clearly differentiating products and services to meet customer needs, Rob has helped large corporate clients, entrepreneurial, and mid-market companies improve margins while growing sales.

An effective integrator who helps teams reach creative, winning solutions across organizational and functional lines, Rob provides broad expertise and a practical framework that brings out the best in teams and individuals.

With over 20 years of experience in strategy, manufacturing, operations and engineering, Rob gives clients powerful insights to produce profitable growth.

At Kimberly-Clark Corporation, Rob led project, operations and engineering teams in launching innovative new products, improving product performance and reducing manufacturing cost.

Rob earned his MBA at the Harvard Business School and B.S. in Mechanical Engineering at the Georgia Institute of Technology.

Jennie leads innovative, strategic change.  She has been described as one who ‘excels in future reality’.   Jennie specializes in partnering with leaders across the organization to translate growth strategies into disciplined execution programs.

Jennie’s love for change began early:

– Moved around frequently while growing up, which whetted her appetite for change and how people are influenced by change

– Exchange student in India at 17, which showed her the world is a collection of diverse ideas, talents, and philosophies

– Educated at small colleges, which taught her about communities

– Early career:  COO for small, family-owned business – learned about work groups becoming families

– Mid career:   Corporate America – Consulting with small manufacturers, a dive into Lean Six Sigma at GE, and building the Business Transformation group at Coca-Cola Enterprises that created a culture of visible, profitable strategy execution.

Jennie has spent the last 20 months on sabbatical:  travel in a very small trailer (blue highways and small town America), tourist volunteer (India) and LOTS of family time (hubby, kids, parents, siblings).  She is now in active transition, seeking her next opportunity to engage leaders across an organization to make change happen.

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