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The GNFCC 400 Insider: All Things Alpharetta, An Interview with Janet Rodgers, Awesome Alpharetta (Alpharetta CVB) and Matt Thomas, City of Alpharetta Economic Development

August 23, 2019 by John Ray

The GNFCC 400 Insider: All Things Alpharetta, An Interview with Janet Rodgers, Awesome Alpharetta (Alpharetta CVB) and Matt Thomas, City of Alpharetta Economic DevelopmentJohn Ray
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Kali Boatright, Matthew Thomas, and Janet Rodgers

Episode 27, All Things Alpharetta

Why does Alpharetta keep achieving such high rankings for quality of life? What makes Alpharetta such an attractive place to do business, particularly for technology companies? What are some of the signature events which draw visitors to Alpharetta? Join Host Kali Boatright as she poses these questions and more to Janet Rodgers, Awesome Alpharetta, and Matthew Thomas, Economic Development Manager of the City of Alpharetta. The “GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce.

Janet Rodgers, Awesome Alpharetta, the Alpharetta Convention & Visitors Bureau

Janet Rodgers, Awesome Alpharetta, the Alpharetta CVB

Janet Rodgers is President and CEO of Awesome Alpharetta, the Alpharetta Convention & Visitors Bureau. The mission statement of the Alpharetta CVB is “to position the city of Alpharetta as a regionally, nationally and globally recognized premier tourism destination by developing quality programs and facilities to attract overnight visitors.”

The Alpharetta CVB uses innovative and targeted marketing strategies, along with aggressive sales efforts, to attract overnight visitors to the city. They do this in three key areas:

1.  Increasing the awareness and identity of Alpharetta as a destination for the leisure and individual traveler and raising awareness of the economic importance of the visitor industry to Alpharetta by placing advertisements, writing press releases, utilizing social media and maintaining a technologically advanced website

2. Employing a variety of sales strategies to increase the number of group room nights booked in Alpharetta’s 26 hotels through attendance at tradeshows, association meetings and conferences as well as sales calls and site visits with event organizers

3. Providing leadership for the visitor industry, coordinating activities, encouraging marketing activities and partnerships, and projecting an appealing image on behalf of the city of Alpharetta

For more information on the Alpharetta CVB and their services, call 678-297-2811 and request their brochure, “A Look at the Alpharetta Convention and Visitors Bureau.” You can also visit the Awesome Alpharetta website.

Matthew Thomas, City of Alpharetta Economic Development

Matthew Thomas, City of Alpharetta

Matthew Thomas is the Economic Development Manager for the City of Alpharetta.

There’s a reason why more than 640 technology-based businesses have made their home in Alpharetta, and it’s not just the nice houses and great weather. The city’s fiber-optic network is the most extensive and redundant in the Southeast, and they work closely with state and local economic development agencies to provide tax credits and incentives to complement any brand of business. Some of the biggest and most recognized names in the tech industry are thriving in Alpharetta. With more than 20 million square feet of office space, there’s plenty of room in the neighborhood for you next expansion.

The City of Alpharetta has been recognized nationally in a variety of awards and rankings, including Best Small City to Start Business (Entrepreneur.com), Best Atlanta Suburb (Movoto), Top 25 Best Places to Move (Forbes), 7th Friendliest City (Forbes), and 6th Fastest Growing City (U.S. Census, 2012).

For more information, go to GrowAlpharetta.com, or call 678-297-6024.

About GNFCC and “The GNFCC 400 Insider”

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce

“The GNFCC 400 Insider” (formerly “North Atlanta’s Bizlink”) is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

Filed Under: North Fulton Studio, The GNFCC 400 Insider Tagged with: economic development, economic development in Alpharetta, GNFCC, gnfcc podcast, GNFCC President, gnfcc radio, gnfcc radio show, greater north fulton chamber, Greater North Fulton Chamber of Commerce, Iron Kids Triathalon, Kali Boatright, Matt Thomas, Matthew Thomas, millennials, North Fulton, North Point Mall, staycation, Taste of Alpharetta, The Greater North Fulton Chamber of Commerce, tourism, Wire & Wood

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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