“A pandemic was not on my radar.”
Most of us would probably agree with Faris Malki, the owner and operator of a bicycle repair and service shop in Birmingham, Alabama called Cahaba Cycles.
The reality is that, even though very few of us—if any—would have predicted the COVID-19 outbreak this time last year, many businesses have made sharp and fast changes to adapt to the rapidly evolving business environment we’ve seen so far in 2020.
For Cahaba Cycles, that meant discerning whether or not the company was “essential,” facing a massive influx of business, pivoting to offer curbside service, navigating complicated supply chain factors and more.
In this episode of The Wrap, Malki and Warren Averett Asset Management’s own Josh Reidinger join our podcast hosts to share how Cahaba Cycles responded to and adapted in light of the COVID-19 pandemic, how their story compares to that of the larger retail industry, and how other businesses can learn from their experiences.
