All that glitters isn’t goals. Or, maybe we should say, not all goals glitter.
Businesses put a lot of effort into setting goals, defining metrics and pinpointing objectives—but are they doing it well? To be effective in reaching a goal, a business must first be effective in setting one, and, while specific goals may be different for a start-up than they are for an international corporation, the struggles behind setting the right goals can often be the same. So, how should businesses approach setting goals in order to be the most effective?
In other words: is your business worth its weight in goals?
In this episode of The Wrap, Chris Mason, the founder of Mindshop, joins Paul and Kim to discuss how businesses should approach goal-setting, how to gather the right information that can guide you through the goal setting process and how to rally your organization behind common objectives.
After listening to this podcast episode, you’ll be able to:
- Consider how to effectively set and unify goals for a business with multiple locations
- Equip your team to set their own goals for the organization
- Use a replicable framework for setting strategic goals for your business
