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Alison Newton: From Napkin to Market

November 4, 2010 by angishields

The Launch Hour
The Launch Hour
Alison Newton: From Napkin to Market
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Alison Newton of Alison Newton Consulting is a Product Development Expert and a Savvy & Stylish Entrepreneur.

Taking an idea from a sketch on the back of a napkin or a doodle on the back of a receipt to a tangible product can be overwhelming and frustrating but ultimately rewarding.  This is something Alison Newton knows firsthand.  After leaving the corporate world in 2009, Alison followed her passion by designing a luxurious yet comfortable footwear collection and along the way, realized other aspiring entrepreneurs could benefit from her extensive product development knowledge.

Drawing from more than 12 years of experience in product development with successful and well respected companies like Nordstrom, Saks, and Spanx.  Alison now focuses her time on supporting and empowering entrepreneurs, nurturing their ideas, supporting their development and strategically launching their products!  Demystifying the development process.  Creating a customized plan for each client.  Taking them through the process from design, development and product management to planning, production, distribution and merchandising. 

“Oftentimes, talented entrepreneurs shelve their product dreams because they just simply get “stuck” in the process.  My job is to provide support and empower them with the tools they need to move onto that next step, taking away any roadblocks and providing a clear plan for success.  Seeing a client realize their product goals, gives me such satisfaction.”

Whether at the beginning of your product journey or re-evaluating a current product, the first step is to identify your needs and complete a product readiness assessment.  Alison reviews and compiles a detailed evaluation of the assessment and then designs a customized plan to support the clients goals to realize their product.  Simple and straightforward, concepts into reality.

Filed Under: The Launch Hour Tagged with: Entrepreneurship, Invention, marketing, The Invention Process

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