Sharpie, Graco, RubberMaid, Dymo….the list goes on and on of the great consumer products from NewellRubbermaid that have an on-line presence via Twitter, Facebook, and YouTube, yielding online communities that are the envy of on-line marketers. The guiding hand behind this brilliance is Bert DuMars, Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.
Bert joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating E-Marketing, Ecommerce and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts. Overseeing the E-Business shared services that include a global, enterprise web platform, and standard processes, technologies and metrics across the company’s brand sites. He also coordinates and integrates E-Business and E-Marketing efforts between business units, Corporate IT and strategic outsource partners.
Listen in to learn the power of on-line community building, how it facilitates getting accurate information out to consumers, and how a company can learn how their customers have discovered new uses for products.
