Mark Reyland of Obvious Ideas LLC explains the concept of separation between the inventing planet, where there are no rules, and the business planet where everything is governed by a set of rules. Every inventor headed to the market must first pass through the business planet, and when you don’t know the neighborhood you may want to get a map.
Since childhood – Mr. Reyland has successfully traversed the often turbulent waters of Entrepreneurship, Inventing, and Product Development several times. Mark is a Product Inventor with 5 patents under application, and currently Founder and CEO of Obvious Ideas LLC – a Cincinnati based product development company specializing in providing fully developed products to standard retail and the Direct Response industry.
An avid student of the invention and product development process – Mr. Reyland, is notably one of the few professionals in the industry who routinely takes responsibility for the form, function, and market viability of an idea. Using a hands-on approach to the entire development and distribution process, and ultimately making certain every consumer who purchases his products gets the maximum value for their dollar.
Although Mr. Reyland does product development consulting for other companies, most evenings you’ll find him on the phone mentoring young inventors through the process of developing their dream. Mr. Reyland’s inventions and products have been widely published in magazines and trade journals
