Becoming Debt Free E18
Coby Baker is impassioned about transformational change in personal finances. Alderus Mortgage is different from any other mortgage company out there because they actually want to see their clients debt-free. Their approach to teaching people how to manage their debt starts at a young age and encourages people to question their spending and saving habits.
Coby discusses how we should be tapping into the younger generation, not only to increase financial literacy, but to learn new and better ways to conduct business. After listening to this podcast, you’ll be inspired to find ways to become debt-free, increase savings, and reduce spending.
Coby’s key to building a solid company that can continue into the future while holding firm to core values is to embrace a consistent culture, methodology, and ownership into the team. Develop a culture where people are engaged to own what they do and have the authority to make decisions. Listen to the show to learn more about how he does this and other great tips that can benefit everyone, not just business owners. 
Alderus Mortgage stands alone as one of the only finance companies that truly wants to see each and every client debt-free.
Their approach to lending is simple, teach people how to manage their debt, create wealth and financial stability, and become debt free. Alderus provides a different perspective on home lending because they believe that every family deserves financial freedom.
Every Alderus team member, system and process is geared around providing the best financial advice along with the most seamless, pain free mortgage experience possible. They are the highest rated mortgage company based on 5 star reveiws in the entire state of Nevada.
Coby Baker is a Las Vegas entrepreneur, investor and speaker. He founded his first company in 1997 and currently heads Maia Holdings, a company that controls 6 different ventures in various sectors.
His passion and purpose is to guide the next generation of thought workers into industries dominated by the established culture.
His group of companies are strategically partnered with several youth development organizations and internship programs designed to take todays youth and prepare them to lead the next generation of corporations, with thought, sustainability and social awareness.
Connect with Coby on LinkedIn and Facebook and follow Alderus Mortgage on Twitter.
About the Show
Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.
About Your Hosts
Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. 
After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.
Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.
Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.
Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.
In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. 
Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”
Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.
Connect with Landon on LinkedIn.
About The Tycoons of Small Biz Sponsor
Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.
We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.
Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Financial and Your Future Planning Partners are marketing names for business conducted through Lincoln Financial Advisors Corp. CRN-3221604-082820
Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.
The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.
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