Creative Planning E139
Joy Lynskey joined Tycoons to share about her unique journey in starting her interior design business, Jewel Toned Interiors. Joy spoke about the challenges of starting a business and raising a family. She also shared about finding a business partner several years after she started the business.
Tune in to hear Joy speak about the creative ideas and solutions that she has found to bring her business to life. To learn more about Joy and Jewel Toned Interiors, find her on Instagram @jeweltonedinteriors, Facebook, LinkedIn and at jeweltonedinteriors.com.
People work with Jewel Toned Interiors (JTI) to realize their vision for the various spaces that serve their lives. It’s a true collaboration between the team at JTI, the architect, the general contractor, and their shared client. The result of this collaboration is a space that supports and inspires comfort, creativity, and the desire to live an optimal life. At Jewel Toned Interiors, the intent goes beyond transforming interiors. 
They design and deliver dynamic and engaging environments while fostering conscious connections that transcend spaces, developing into lifelong relationships. As creatives, the gems at JTI want to help tell your story through thoughtfully designed interiors that explore your history and culture, welcome your inner child, and inspire and invigorate each and every individual who walks through your doors.
Their passionate and talented team with over 40 years of combined experience thrives on innovation and brings an eclectic array of perspectives and talents to each project. Their diverse backgrounds include the corporate, healthcare, retail, and hospitality sectors. The team at JTI puts their knowledge and experience to work, designing your future through interior architecture.
Their wide range of competencies allows them to meet your needs while staying within your parameters. By challenging each other to use their collective experience, they address each client’s unique intention, financial ability, and functional concerns. They believe that well-designed interior environments are sensory-rich experiences that support the growth, self-expression, and interpersonal connections of the people who use them.
The JTI gems believe that giving of their time, talent and treasure creates a multi-generational ripple effect. They are committed to making a difference — in your life, in your interiors, and in the world around you.
With a natural ability to envision, communicate and execute creative ideas, Joy Lynskey is a genuine talent in the world of interior design. She is the Founder and Chief Executive Officer of Jewel Toned Interiors (JTI), an award-winning interior design studio located in Fort Lauderdale, Florida.
Joy and her team are dedicated to creating spaces that inspire while giving back to the community. The JTI Team participates and fundraises annually for Habitat for Humanity and Be Strong. Recently they completed their first bedroom makeover for a Make-A-Wish recipient.
A Lifework Leadership alum, Joy is a board member of the Fort Lauderdale Executive’s Association and an associate member of the South Florida Chapter of IIDA (the International Interior Design Association.) In 2023 Joy is serving as the first female President of the Construction Executive’s Association. She also co-chairs Communications for the Board of Trustees of StrikeForce 421.
In 2017, Joy was awarded the Entrepreneur of Excellence award from the Entrepreneur’s Organization and in 2019 Joy received the South Florida IIDA Star of the Year Award at their annual BRAGG award gala. In 2021 and 2022 Joy and Jewel Toned Interiors were recognized as one of the top women-led businesses in Florida by The Women’s Edge.
Also in 2021, Fort Lauderdale Magazine named JTI the Best Interior Designer. Joy was an honoree at Rebuilding Broward’s Black Dresses and Blueprints, Celebrating Women in Construction event in 2021 for her philanthropic ventures via JTI.
Joy is the sixth child from a blended family as well as a sixth-generation Floridian. Outside of the design studio, she can be found spending time outdoors with her most cherished gifts, the members of her family. Her British ex-pat husband and their four children ranging from age four to twenty-two are her constant sources of inspiration and motivation.
About the Show
Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.
About Your Hosts
Austin Peterson is a Comprehensive Financial Planner and co-founder of Backbone Planning Partners in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses.
Austin and his wife of 23 years, Robin, have two children, AJ (21) and Ella (18) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.
Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.
Landon Mance is a Financial Planner and co-founder of Backbone Planning Partners out of Las Vegas, Nevada. He rebranded his practice in 2020 to focus on serving small business owners after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. At Backbone Planning, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.
In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.
Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries to make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”
Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.
Connect with Landon on LinkedIn.
