Diversity Representation Matters E59
Tune in to this deeply relevant and important conversation as the Tycoons welcome Tania Torres to the show. Tania discusses the lack of diversity in the marketing industry and what she’s doing to change that. Diversity representation should be the rule, not the exception. As a society, we should be showing more opportunities to our youth by better demonstrating diverse and successful role models.
Tania has a unique background that has shaped her work ethic and provided opportunities that she leveraged into a fulfilling and exciting career. She talks about lessons learned throughout her entrepreneurial journey, how she continues to challenge herself, and what the future holds.
Torres Multicultural Communications (TMC) is the premiere multicultural marketing agency in the state of Arizona. Bringing together a staff that has over 100 years of experience, TMC delivers authentic solutions that keep today’s multicultural communities front and center. As an independent, women and minority-owned agency focusing on marketing, public relations, and outreach, TMC is an industry front runner in marketing that is representative of the diversity and innovation needed to lead.
TMC recognizes and anticipates the ever-changing demographic landscape of Phoenix and Arizona. The Hispanic and Latino population in Phoenix has surpassed 42 percent, which is a 12 percent increase from just 10 years ago. TMC is uniquely positioned to meet the needs of these individuals with culturally relevant messaging by having an extensive presence in the community for over a decade. In addition, TMC pushes beyond the numbers to see, understand, and listen to the voices behind the data. By using the voices of real community members and key stakeholders, TMC delivers content that is powerful and authentic. This messaging also builds trust with the community which is largely missing from other marketing agencies today.
TMC has a wide-ranging realm of expertise in working with local and national organizations in all three sectors: public, private, and government. With years of experience on large-scale projects, TMC pairs knowledge and expertise with a focus on the community to produce marketing solutions that work.
Tania Torres is President and CEO of Torres Multicultural Communications (TMC), a woman and minority-owned marketing and public relations agency that brings authenticity to the multicultural marketplace.
Raised in west Phoenix, Tania is the daughter of immigrant parents and the first in her family to graduate from college. In 2009, she left a high-level post at a local ad agency to launch her own business. Twelve years later, she has grown her business to become the largest multicultural marketing agency in Arizona. Starting from the ground up, TMC now has a combined experience of over 100 years and millions in capitalized annual billings.
As a Latina entrepreneur, Tania also represents one of the fastest-growing segments of small businesses in Arizona, and the fastest-growing population in Phoenix. Tania intentionally opened her office in downtown Phoenix to remain embedded in the local community. It is from this office that she has grown and nurtured her bilingual team to build culturally relevant bridges from corporations to communities.
Tania has a proven history of expertise working with Fortune 500 and 100 companies, major non-profits on a local and national level, and government entities. Within the government sector, Tania has become a leader in several key transportation projects.
About the Show
Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.
About Your Hosts
Austin Peterson is a Comprehensive Financial Planner and co-founder of Backbone Planning Partners in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses.
Austin and his wife of 23 years, Robin, have two children, AJ (21) and Ella (18) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.
Landon Mance is a Financial Planner and co-founder of Backbone Planning Partners out of Las Vegas, Nevada. He rebranded his practice in 2020 to focus on serving small business owners after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. At Backbone Planning, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.
In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.
Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries to make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”
Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.
Connect with Landon on LinkedIn.
Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Planning Partners is a marketing name for registered representatives of Lincoln Financial Advisors. CRN-3640404-062121
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