E9 Staying Ahead of the Curve with Randy and Heather Lisciarelli

E9 Staying Ahead of the Curve with Randy and Heather Lisciarelli

Running a family business can be challenging at times and very rewarding at others. Randy & Heather Lisciarelli have experienced all the ups and downs that you can imagine over their 20 years (November 2020) in business and they have done it all together. They have had to pivot several times during their 20 years as the business itself changed, or what customers needed or demanded changed during those years and Verapax Marketing has figured out how to just get it done. There are a couple of stories in this episode of them doing things for their customers that just had nothing to do with what they were hired for, but Randy & Heather enjoy being the “special ops team” for their customers. This episode is well worth the listen.

Randy & Heather Lisciarelli run the epitome of what one would call a “family business”. All of their kids have been involved/present at the office throughout their entire lives. They run a solid business, they have a really cool story and they have fun together.

The VeraPax Marketing Team gets it. They care about you, your marketing and business…period. That is what sets them apart from others.

Servicing Clients across the United States for more than 20 years, they continually work to truly understand your unique marketing and business goals. From brand management, driving sales, measuring and reporting on campaign performance, they deliver excellent ROI to Clients.

Always learning and improving, you can expect a blend of what works, as well as testing new channels and technologies, delivering on your unique goals. Their job is to make you successful and they deliver.

Randy and Heather Lisciarelli are both graduates of Arizona State University. Roughly two years after graduating from ASU, they had an opportunity to work for Heather’s parents in their print and marketing business. The company was expanding with an additional location in Ohio. Randy and Heather managed the Phoenix location for several years, and during that time, Randy realized his passion to be an entrepreneur.

In November of 2000, they branched out on their own and VeraPax was born (just 4 months after the birth of their first son). This November they celebrate 20 years in business.

Randy casts the vision and spearheads their business adventures. Heather manages the details, regulatory requirements, and finances of those adventures.

They are each quick to point out they have a fabulous team on board for the journey. Each person of Team VeraPax may have differing levels of responsibility, but each one is of equal importance when it comes to being successful at reaching their ultimate goal, servicing their clients with a concierge level of service and excellence, and making a positive difference in the world around them, one person at a time.

Follow VeraPax on LinkedIn, Facebook, Twitter and Instagram.

About the Show

Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts,  Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.

About Your Hosts

Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA. After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.

Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners.

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

About The Tycoons of Small Biz Sponsors

Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.  We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.

Paylocity is a leading provider of cloud-based HR and payroll software solutions headquartered in Schaumburg, IL.  Paylocity offers an intuitive, easy-to-use product suite that helps businesses tackle today’s challenges while moving them toward the promise of tomorrow.