Effortless Essentialism E100
This episode celebrates the Tycoons of Small Biz’s 100th episode with special guest, Greg McKeown. Greg opens up about his personal journey in the Disciplined Pursuit of Less and what we can all do to create space to explore what is essential to grow. Greg describes himself as “an entrepreneur with a pen in his hand” and has made it his professional mission to help other entrepreneurs be successful at being successful by practicing essentialism.
This was a great episode for Tycoons of Small Business as Greg pays tribute to the American culture of entrepreneurship and small businesses as the backbone to the American economy. Through his work, he identified a cycle of “undisciplined pursuit of more” that businesses often find themselves in which is a recipe for failure. Greg stresses the importance of being both entrepreneurial and built to last, which includes the pursuit of learning and innovating and course correction as a daily practice.
You don’t want to miss out on the guidelines that Greg outlines to identify what is important or not and how that space we create helps to break through a plateau. Lastly, remember to be thankful because if you focus on what you have, you’ll gain what you lack.
Greg McKeown is a New York Times bestselling author.
Greg wrote the book Essentialism: The Disciplined Pursuit of Less to teach the way of the Essentialist, an approach to life that prioritizes the few truly important things over the trivial many. Essentialism was also a Wall Street Journal bestseller and regularly appears as the #1 Time Management book on Amazon. It has sold over one million copies and was voted the #1 Leadership and Success Book to Read in a Lifetime by Goodreads.
We have been taught that anything worth doing must require relentless effort, but I don’t think that’s true. I wrote Effortless: Make It Easier to Do What Matters Most to show you how you can make your highest point of contribution without burning out.
He collaborated in the research and writing of Multipliers: How the Best Leaders Make Everyone Smarter and worked for Heidrick & Struggles’ Global Leadership Practice assessing senior executives.
He is the host of the What’s Essential Podcast…
You are your most valuable asset and must be protected. On the What’s Essential podcast, Greg discusses creative and practical ways to do that with thought leaders, entrepreneurs, celebrities, and people just like you.
Some of his guests have included people like Matthew McConaughey, Jay Shetty, Maria Shriver, John Hope Bryant, and Ariana Huffington.
He is the CEO of McKeown Inc…
Greg has had the privilege of working with companies to help make them more successful in everything they do. Clients of McKeown Inc. include organizations like the NFL, Adobe, Apple, Google, Facebook, Pixar, the United States Army, Salesforce.com, Symantec, Twitter, VMware, and Yahoo!.
He is a regular contributor to major publications and news outlets…
You can find his thoughts and research at places like The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. I contribute most often with the Harvard Business Review and LinkedIn Influencer’s group which average a million views a month.
If you’d rather watch or listen, you can find interviews on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Greg’s interview at Stanford University was voted the #1 Must-See Video on Business, Creativity, and Success by Entrepreneur.
Connect with Greg on LinkedIn, Facebook, Twitter and Instagram.
About the Show
Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.
About Your Hosts
Austin Peterson is a Comprehensive Financial Planner and co-founder of Backbone Planning Partners in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses.
Austin and his wife of 23 years, Robin, have two children, AJ (21) and Ella (18) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.
Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.
Landon Mance is a Financial Planner and co-founder of Backbone Planning Partners out of Las Vegas, Nevada. He rebranded his practice in 2020 to focus on serving small business owners after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. At Backbone Planning, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.
In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.
Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries to make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”
Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.
Connect with Landon on LinkedIn.
Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Planning Partners is a marketing name for registered representatives of Lincoln Financial Advisors. CRN-4543249-031522
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