Mask Up in Style E26
Join us as we talk to Sam and Shermeen Greenmun about the creation of Wear It Iz and how they’ve adapted to the needs of the marketplace. They’ve been able to harness their unique backgrounds and energy to create a brand that has quickly become a popular item for celebrities and loyal customers.
In the face of unprecedented times, Wear It Iz has stayed true to their mission of keeping quality, design, and functionality their top priorities. Tune in to learn how they balance their family and careers and how they are able to blend the two. This is a fun episode you don’t want to miss.
Wear it iz, LLC launched last year as a luxury apparel brand that had contracts with businesses and organizations for custom logo shirts requested for events, employees, branding, etc. The brand grew organically. Once the pandemic hit in February 2020 within the US, our clients came to us requesting custom, reusable, washable face coverings. 
We created some custom one of a kind designer face masks for our UHNW clients and soon we started receiving more requests from various companies across the board. We produced unique, comfortable face masks made of top quality materials, customized and decorated locally in Los Angeles, with a variety of fabric and design options and ways to wear them, from adjustable, filter pocket, zipper pouch, personalized, organic, recycled, eco-friendly, USA made and color-coordinated ear loops or headbands, which some of our super star athletes love.
All of our face masks are reusable and washable, feel very luxurious on and are still affordable. We want to ensure that our products provide the maximum protection that a Reusable, washable mask can provide while feeling ultra soft and super comfortable to wear for extended periods of time. In maintaining our goal for fine quality and fun fashion, our products received traction via word of mouth in Los Angeles. We already have orders for the red carpet next year. Today we are back ordered for a few months at least but our clients are willing to wait as they know our product is incomparable to anything else on the market.
Sam Greenmun, Founder and Creative Director of Wear it iz, LLC, is an entrepreneur with a twenty-five year career in the film industry. He has created special make-up effects as well as specialty costume design and fabrication for movies, TV, commercials & music videos, and has even been nominated for an Emmy Award.
He has worked with and dressed accomplished Hollywood talent such as Clint Eastwood, Tom Hanks, Patrick Stewart, Bruce Willis, Eddie Murphy, Hilary Swank, Kurt Russell, Tommy Lee Jones, Mike Myers, Bryan Cranston, Heather Graham, Britney Spears and Moby.
Shermeen Greenmun, CEO of Wear it iz, LLC, has twenty years of high end luxury retail experience managing renowned international brands in the US as well as working in Switzerland, Japan and South East Asia. Her experience includes Saks Fifth Avenue, Chopard, OMEGA, Breguet, etc.
Connect with Shermeen on LinkedIn.
About Your Hosts
Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. 
After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.
Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.
Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.
Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.
In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. 
Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”
Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.
Connect with Landon on LinkedIn.
About The Tycoons of Small Biz Sponsor
Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.
We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.
Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Financial and Your Future Planning Partners are marketing names for registered representatives of Lincoln Financial Advisors Corp. CRN-3292844-102020
Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.
The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.
Business RadioX® is a separate entity not affiliated with Lincoln Financial Advisors Corp.
