business marketing strategist Archives

North Georgia Business Radio

Zach Tatum - Market House Creative

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Mastering Marketing: How Small Businesses Can Attract More Customers Without Breaking the Bank

How can small businesses transform their marketing strategy to attract more customers without breaking the bank? That’s exactly what Zach Tatum, co-founder of Market House, a creative agency specializing in branding and digital marketing, discussed on North Georgia Business Radio with host Phil Benelli.

From SEO vs. paid ads to content strategies that boost visibility, Zach shared expert insights to help business owners optimize their marketing efforts without overspending.

Why SEO is the Best First Step

Many small businesses struggle with where to start when it comes to marketing. According to Zach, SEO (Search Engine Optimization) is the most cost-effective strategy because it attracts organic traffic without the constant expense of paid advertising.

🕒 [02:12] – “We like to go after organic traffic. There’s nothing wrong with paid ads, but many businesses forget about SEO and the power of ranking naturally.”

SEO helps businesses show up in search results when potential customers are already looking for their services—without the need for expensive paid ads.

How to Improve Your Website’s SEO

Your website plays a huge role in your business’s visibility, and many businesses don’t realize their websites may be working against them.

🕒 [06:00] – “A lot of businesses think they’re fine because they have a website, but once we run an audit, we often find major issues that are hurting their rankings.”

Zach’s key SEO tips:

✅ Run a website audit to check for issues
✅ Ensure your site has fast loading speeds and is mobile-friendly
✅ Use high-quality content with relevant keywords
✅ Optimize meta descriptions and headings

Why Content is King in Digital Marketing

Zach emphasized that quality content is essential for SEO success. Google prioritizes websites that provide valuable information to users, so businesses should create content that answers common questions.

🕒 [09:19] – “People say, ‘No one’s going to care about my industry or product,’ but the truth is, customers are searching for answers. You just have to provide them.”

✅ Blogs & Articles: Answer industry-related questions
✅ Videos & Podcasts: Repurpose content into multiple formats
✅ Social Media: Share valuable insights to increase visibility

Paid Ads vs. Organic Marketing: Which One Wins?

Should businesses invest in paid ads or focus on organic marketing? Zach believes a blended strategy works best, but businesses shouldn’t rely solely on ads.

🕒 [12:15] – “With a strong organic strategy, businesses get better long-term results. Paid ads work, but SEO provides a better return on investment over time.”

📌 Best approach:

Use SEO to build long-term visibility
Leverage Google and social media ads as a testing tool
Focus on high-value content that attracts and retains customers

The Power of Networking in Business Growth

While digital marketing is critical, Zach stressed the importance of old-school networking for business success.

🕒 [30:56] – “Networking can be intimidating, but it’s essential. You need to build relationships and show up consistently.”

✅ Attend local events and industry meetups
✅ Join business groups or professional associations
✅ Engage in community-based marketing

Final Takeaways: Marketing Success Requires Patience

Zach closed the conversation with a powerful lesson:

🕒 [24:44] – “Be patient. Every entrepreneur wants instant results, but marketing—and business growth—takes time. Stick to the plan, and success will come.”

📌 Key Lessons from Zach:

✅ SEO is the best place to start for cost-effective marketing
✅ Content creation is essential for organic traffic and engagement
✅ Networking remains a powerful tool for business growth
✅ Paid ads work best when paired with an organic strategy

This Segment Is Brought To You By Our Amazing Sponsors

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Highlights of the Show:

[00:31] – How Does the Market See Your Business?

Many business owners focus so much on operations that they neglect their external presence.
Zach Tatum, co-founder of Market House, joins to discuss branding, SEO, and digital marketing.

[01:08] – Meet Zach Tatum & Market House

Zach shares his background and how Market House was founded.
Market House is a creative agency specializing in branding, SEO, social media, and email marketing.

[02:12] – What is SEO & Why It Matters?

SEO (Search Engine Optimization) helps businesses rank in Google searches organically, reducing reliance on paid ads.
Businesses often overlook SEO, which leads to lost opportunities for free website traffic.

[03:19] – SEO vs. Paid Ads: What’s the Difference?

Paid ads (PPC) are like holding up a billboard, while SEO creates authority and brings traffic naturally.
Organic traffic is more sustainable in the long run and often cheaper than continuous ad spending.

[06:00] – Why Every Business Needs a Website Audit

Many businesses believe their website is fine, but SEO audits often reveal broken links, slow speeds, and missing SEO elements.
Google changes its algorithms constantly—businesses should update their websites every 2 years to stay competitive.

[08:56] – How to Choose the Right Keywords for SEO

Businesses must target keywords that potential customers are actually searching for.
Avoid keyword stuffing—Google penalizes overuse of the same terms.
Use semantic keywords (related terms) to improve ranking.

[09:19] – The Power of Content Marketing

Many businesses think they don’t have anything to write about, but customers are searching for information every day.
Example: Window companies should write blogs answering common window-related questions.
Content can be repurposed into blogs, social media posts, videos, and even podcasts.

[12:15] – Why SEO is the Best First Step in Marketing

SEO provides better long-term ROI compared to social media marketing.
Paid ads can work in combination with SEO, but Google prioritizes organic search results.
Social media is valuable, but people often search for businesses on Google first.

[14:37] – The Role of Social Media in Business Marketing

Social media should not be the main marketing strategy but a supporting tool.
Zach uses social media to test content, colors, and messaging before scaling up.
Social media posts don’t directly improve SEO, but shared content can drive website traffic.

[15:41] – The Value of Email Marketing

Many think email marketing is dead, but it remains one of the most effective sales tools.
Email should focus on value (education & entertainment) first, with sales offers coming later.
Proven strategy: Build relationships through email, then introduce offers.

[24:44] – Lessons Learned: The Importance of Patience

Entrepreneurs often want quick results, but business growth takes time.
Zach emphasizes not sacrificing family time for business success.

[30:56] – The Power of Networking in Business Growth

Zach shares how networking was intimidating at first, but it’s essential for growth.
Advice: Focus on relationships, not just business transactions.
Being authentic and serving others leads to organic business opportunities.

[35:09] – Hiring & Scaling: Lessons from Growing Market House

Hiring too fast can hurt a business’s stability—grow at a pace that fits your goals.
Market House initially grew too quickly, leading to an adjustment period.

[38:37] – The Future of Market House

Mission-driven growth: The goal isn’t just profit—it’s helping businesses succeed.
The team at Market House is passionate about marketing and branding.

[40:10] – Where to Learn More

Check out MKT.house for branding, SEO, and marketing services.
North Georgia Business Radio airs Saturdays at 3:00 PM on AM 550 WDUN.

Phoenix Business Radio

Strategize E102

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Strategize E102

In this episode of Tycoons, Michael Pedersen joins the show to talk about what it means to be a revenue growth specialist. Mike’s background in “content marketing” to include informative and instructional videos has led to his current success as an entrepreneur.

Tune in to hear Mike explain the importance of strategizing your company before you can take your marketing and advertising to the next level. Companies spend hundreds and thousands of dollars on marketing, but they do not have a strategy and therefore their marketing has been ineffective. Mike Pedersen Consulting will work with you to develop your business strategy and start growing your revenue.

Mike has a free book that you can download here: https://yourbusinessgrowthpartner.com/

He’s also looking to interview experienced business owners for his second book. The focus of the book will be to share the strategies from the first book (which was written pre-pandemic) and get insights on to how they think businesses in their industry can benefit from these strategies post-pandemic. If you’re interested in being interviewed, reach out to Mike!

Mike Pedersen is an Business Growth Strategist for businesses ranging between $1m-$5M in revenues. Mike has owned and operated his own successful online business for 19 years, and throughout that time period has gained the knowledge to helping a wide range of businesses in many verticals grow their revenues.

Businesses need to implement a multi-channel strategy to not only grow their revenues but stay competitive. That means knowing your ideal customer/client; the buyer journey; as well as all the possible opportunities to partner with complimentary businesses to explode your growth and revenues.

Connect with Mike on LinkedIn and Twitter.

About the Show

Tycoons of Small Biz spotlights the true backbone of the American economy, the true tycoons of business in America… the owners, founders and CEO’s of small businesses. Join hosts, Austin L Peterson, Landon Mance and the featured tycoons LIVE every Tuesday at 1 pm, right here on Business RadioX and your favorite podcast platform.

About Your Hosts

Austin Peterson is a Comprehensive Financial Planner and co-founder of Backbone Planning Partners in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses.

Austin and his wife of 23 years, Robin, have two children, AJ (21) and Ella (18) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

Landon Mance is a Financial Planner and co-founder of Backbone Planning Partners out of Las Vegas, Nevada. He rebranded his practice in 2020 to focus on serving small business owners after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. At Backbone Planning, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries to make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Planning Partners is a marketing name for registered representatives of Lincoln Financial Advisors. CRN-4694418-041922

Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.

The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.

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