Hopewell Farms GA Archives - Business RadioX ®

Connect with Beau Henderson:

https://www.instagram.com/candlerrealestate/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights of the Show:

00:32 – 01:55
Phil introduces Nick and Roland with flair, outlining their restaurants: Peyton’s Pie, Caroline’s, Antebellum, and The Stag.

02:00 – 03:12
Nick and Roland discuss team building and why they focus on creating systems to scale new restaurant ventures.

03:56 – 05:30
Roland explains the “whatever it takes” mindset and Nick’s culinary leadership, especially during the launch of Caroline’s.

06:42 – 07:46
Nick shares his (waning) love for peppadew peppers and the creative tension between guest favorites and new dishes.

12:12 – 14:04
Roland shares the real behind-the-scenes of owning a business—educating others and why they invested in Grub’s Market.

16:28 – 17:06
Learn about Grub’s wine-on-premise setup, cappuccino bar, and dry-aging program that turns shopping into an experience.

20:09 – 23:41
Phil, Roland, and Nick explore how AI is transforming business while reinforcing the irreplaceable human touch in hospitality.

30:32 – 33:27
Nick and Roland announce Whistle Q, their new Flowery Branch BBQ joint, and how they’re empowering local talent.

35:20 – 36:15
They candidly share the financial reality of small business—working years without pay, driven by passion and vision.

37:29 – 38:15
Top advice for entrepreneurs: delegate, trust your people, and lead with heart. Those who don’t belong—cut ‘em loose.

39:12 – 40:08
Phil wraps with a freestyle rap tribute to Whistle Q, Grub’s, and all the flavorful ventures this duo touches.

Joe Nation – Gainesville Signs and Graphics

January 27, 2025 by Rose

North Georgia Business Radio

Joe Nation – Gainesville Signs and Graphics

00:00 /

5 Ways Your Signs Shape Customer Perception (and Profits)

As business owners, we often focus on the big picture – our products, services, and overall strategy. But have you ever stopped to consider the impact of something as seemingly simple as your signage and graphics?

We recently had the pleasure of sitting down with Joe Nation, owner of Gainesville Signs and Graphics, to discuss the crucial role these visual elements play in business success.

The Power of First Impressions

When potential customers approach your business, what’s the first thing they see? Your signage and graphics are often the initial point of contact, setting the tone for their entire experience. Joe emphasized that well-designed signs and graphics can:

Create a professional image
Convey your brand personality
Guide customers to your location
Communicate important information

Beyond Just Aesthetics

While aesthetics are important, effective signage goes far beyond just looking good. Joe shared that the right signs can:

Increase foot traffic: Clear, visible signage helps potential customers find your business easily.
Boost brand recognition: Consistent use of colors, fonts, and logos across all signage reinforces your brand identity.
Comply with regulations: Proper signage ensures you meet local ordinances and avoid potential fines.

A Consultation Approach

One of the most valuable insights Joe shared was the importance of treating signage as a consultative process. Rather than simply taking orders, he and his team work closely with clients to understand their needs, budget, and local regulations.

Investing in Quality

While it might be tempting to cut corners on signage to save money, Joe cautioned against this approach. Quality signage is an investment in your business’s future. He shared a story of how many clients come to him to “fix” cheap signs they purchased online, which often look nothing like what was promised.

Remember: Your signage is a direct reflection of your business. Investing in professional, high-quality signs and graphics can pay dividends in terms of customer perception and brand image.

Collaboration Over Competition

Joe has a very refreshing perspective on competition. Rather than viewing other sign companies as threats, he sees them as potential collaborators. He shared stories of sharing materials with competitors and even referring clients to other companies when he couldn’t meet their specific needs.

This abundance mindset not only fosters a healthier business community but also ensures that clients always receive the best possible service.

The Importance of Team Building

Joe’s success isn’t just about signs – it’s about people. He emphasized the importance of building a strong team and fostering a family-like atmosphere in the workplace. His approach includes:

Hiring for personality fit as well as skills
Encouraging innovation and new ideas from team members
Leading by example and being willing to do any task

Looking to the Future

Joe shared his vision for the future of Gainesville Signs and Graphics. Rather than focusing on rapid expansion, his goal is to increase efficiency and create more value for his team and clients.

This patient, thoughtful approach to business growth is something we can all learn from.

Key Takeaways for Business Owners

Don’t underestimate the power of quality signage and graphics in shaping customer perceptions.
Seek expert advice to ensure your signage is not only attractive but also effective and locally compliant.
View your signage as an investment rather than an expense.
Foster collaboration within your industry rather than viewing everything as competition.
Build a strong team by focusing on culture fit and encouraging innovation.

In business, every detail matters. Your signage and graphics are often the first impression you make on potential customers. Make it count!

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights of the Show:

Discussion on Business Presentation (00:31 – 01:53)

Phil talks about the importance of signs and graphics in business presentation.
Joe Nation is introduced, and Phil shares his personal experience with Joe’s work.

Gainesville Signs and Graphics Background (01:53 – 03:11)

Joe explains the history of Gainesville Signs and Graphics, starting in 2008 during the recession.
Joe’s background in the sign business for 29 years is discussed.

Relocation to Gainesville (02:20 – 03:11)

Joe shares the story of moving from Arizona to Gainesville, Georgia, influenced by a website recommendation.

Business Growth and Services (03:11 – 04:30)

Discussion on the growth of Gainesville Signs and Graphics and the range of services offered, from small to large-scale projects.

Competitive Advantage (04:30 – 05:50)

Joe talks about the competitive landscape and how Gainesville Signs and Graphics differentiates itself by doing what they promise.

Challenges and Problem-Solving (05:50 – 07:53)

Joe discusses the challenges in the sign business and the importance of problem-solving and providing good advice to clients.

Team and Collaboration (09:12 – 10:47)

Joe emphasizes the importance of his team, including in-house artists and production staff.
The role of collaboration with sister companies for larger projects is highlighted.

Family Involvement (10:47 – 11:39)

Joe talks about working with his son, Logan, and the dynamics of having family members in the business.

Building a Great Team (11:39 – 13:26)

Joe shares tips on building a great team, including the importance of personality fit and trial days for new hires.

Community and Networking (13:26 – 14:40)

Joe discusses the value of community involvement and networking, particularly through the Chamber of Commerce.

Customer Service and Consulting (14:40 – 16:03)

The importance of customer service and providing consulting advice to clients is emphasized.

Marketing and Business Development (16:03 – 18:18)

Phil and Joe discuss the importance of marketing and business development, including the role of signage in attracting customers.

Leadership and Team Building (18:18 – 20:06)

Joe talks about leadership and the importance of building a cohesive team.

Personal Insights and Work-Life Balance (20:06 – 22:00)

Joe shares personal insights on work-life balance and the importance of taking care of oneself.

Conclusion (22:00 – 40:50)

The conversation wraps up with final thoughts on business, community, and personal growth.

Joy Griffin and David McKinney | Candler Development Services

August 26, 2024 by Rose

North Georgia Business Radio

Joy Griffin and David McKinney | Candler Development Services

00:00 /

Do you have a big business idea you’d love to execute yet need to figure out how to get it out of your head and make it happen? If so, this episode of North GA Business Radio is for you!

We’re spotlighting Candler Development Services, a company that’s revolutionizing real estate and project execution.

Host Phil Bonelli is speaking with Joy Griffin, Director of Business Development, and David McKinney, President of Candler Development Services, to explore how they’re helping businesses bring their visions to life. From the initial spark of an idea to the final stages of construction, Candler Development Services offers a unique blend of expertise and support.

Whether you’re a seasoned developer or considering your first major project, this conversation offers valuable insights into navigating the complex world of development. You’ll gain a deeper understanding of leveraging expert partners to bring your vision to life, the importance of proactive problem-solving in project management, and strategies for effective business development in our community.

For young professionals, the discussion offers inspiring career advice – gain experience, be bold, and get involved in the community. The potential for internships at Candler Development Services presents an exciting opportunity to learn from industry veterans.

Connect with the Candler Development Team:

https://www.facebook.com/candlerre

https://www.linkedin.com/company/candler-real-estate/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

Connect with Beau Henderson:

https://www.martinfurnitureanddesign.com/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:40 – Overview of Candler Development Services
David explains that Candler Development Services helps clients execute projects from start to finish, particularly in the commercial and industrial sectors. They assist with project shaping, team building, and overseeing construction. Their goal is to guide regional growth in a positive and sustainable way.

00:03:09 – Role of Business Development
Joy emphasizes the importance of helping business owners achieve their vision by providing support and expertise throughout the development process. Their aim is to allow owners to focus on their core business while Candler Development Services handles the details of project realization.

00:08:03 – Engaging Candler at Different Phases
David discusses the flexibility of Candler’s involvement in projects, emphasizing that they can join at any phase, from early programming to pre-construction. They work closely with the owner to shape the project, value engineer the design, and ensure it aligns with the owner’s vision.

00:13:05 – Team Building and Collaborative Process
David highlights the collaborative nature of the development process, emphasizing the importance of building the right team for each project. He explains that Candler Development Services facilitates relationships and brings in experts to

00:14:56 – Candler Development Services and Residential Team
Joy Griffin discusses the comprehensive services offered by Candler Development Services, highlighting the ability to support businesses with both commercial and residential needs.

00:16:06 – Meathead Charcoal Partnership
The conversation shifts to discussing the partnership with Meathead Charcoal, emphasizing the all-encompassing support provided by Candler Development Services and its team of experts.

00:17:28 – David’s Background and Experience
David McKinney shares his background in civil engineering and his extensive experience in development, including project management, problem-solving, and navigating challenges in the industry.

00:21:59 – Embracing Change and Process Thinking
The discussion delves into the importance of embracing change and pursuing opportunities, emphasizing the value of process-oriented thinking in the development industry.

00:27:44 – Keys to Problem-solving
Phil Bonelli shares his keys to problem-solving, emphasizing the need to expect and embrace challenges while maintaining a mindset focused on finding solutions and expecting to win in the face of adversity.

00:29:29 – Importance of Creative Problem Solving
Joy emphasizes the importance of having a creative problem solver on your team to overcome challenges and achieve success in development projects. She highlights the value of assembling a skilled team through Candler Development Services.

00:30:42 – Need for Expertise and Teamwork in Development Projects
Phil and Joy discuss the necessity of having experts and a team to tackle complex and costly development projects. Joy emphasizes the role of Candler Development Services in providing the expertise and support needed for successful project execution.

00:35:19 – Building Relationships through Volunteering
Joy shares her insights on the importance of developing relationships through volunteering. She emphasizes the value of connecting with like-minded individuals and leveraging those relationships for business development and community impact.

00:36:32 – Business Development through Communication and Passion
Joy highlights the significance of communication and passion in business development. She emphasizes the power of sharing positive experiences and good news with the community, ultimately leading to fruitful business relationships.

00:39:26 – The Value of Seeking Help and Services
Phil and Joy emphasize the importance of seeking help when needed and utilizing services like those provided by Candler Development Services. They discuss the role of expert assistance in navigating development challenges and achieving successful outcomes.

Savannah and Brian Bailey | Martin Furniture & Design and Consign & Design Interiors

August 19, 2024 by Rose

North Georgia Business Radio

Savannah and Brian Bailey | Martin Furniture & Design and Consign & Design Interiors

00:00 /

Ever wonder what it’s like to transition from a stable corporate career to the unpredictable world of entrepreneurship? Get ready to be inspired! Whether you’re contemplating a career change or simply curious about the realities of entrepreneurship, this show offers valuable insights and inspiration for taking that leap of faith into business ownership.

During today’s North GA Business Radio Show, host Phil Bonelli sits down with Savannah and Brian Bailey, owners of Martin Furniture & Design and Consign & Design Interiors, to explore their journey from corporate life to running two successful businesses.

Savannah is sharing her inspiring story of how a health challenge led her to discover a passion for furniture restoration, eventually culminating in the purchase of Consign & Design. Brian recounts his recent leap from an 11-year corporate career to join Savannah full-time in their entrepreneurial ventures.

Some highlights from the conversation…

The importance of seizing opportunities, even when they arise unexpectedly
How to balance family life with the demands of entrepreneurship
The value of building a strong team to support business growth
Strategies for managing multiple businesses simultaneously

The Baileys also give us a sneak peek at their upcoming venture, a lifestyle store called “Gooses,” set to open soon. This new concept aims to cater to the lake and lodge crowd with a more masculine aesthetic.

Connect with Savannah and Brian and their team:

https://www.facebook.com/martinfurnitureanddesign

https://www.instagram.com/martinfurnitureanddesign/

https://www.consigndesigninteriors.com/

https://www.facebook.com/consigndesigninteriors

https://www.instagram.com/consigndesigninteriors

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

Connect with Beau Henderson:

https://midlandicecreamsocial.bloomga.org/
https://www.instagram.com/midlandicecreamsocial/
https://www.facebook.com/profile.php?id=100090486261812
https://higherlevelrdt.com/
https://www.facebook.com/ResidentialDumpTrailersllc/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:18 – Starting a Business
Brian and Savannah Bailey discuss their journey into the furniture and home decor business, including the acquisition of Martin Furniture and Consign and Design.

00:05:24 – Overcoming Challenges
Brian shares the story of how they got started in the furniture business, including Savannah’s health scare and how they transitioned from refurbishing furniture to purchasing a business.

00:07:29 – Managing Business Growth
The conversation shifts to the challenges of running a business and the importance of adapting to the demands of business ownership, including the need to focus on managing the business rather than doing the actual work.

00:11:31 – Transitioning to Full-Time Business Owner
Brian discusses his decision to leave his corporate career to join the family business full-time, citing the need to focus on growing the business and addressing the challenges of juggling multiple responsibilities.

00:13:45 – Transitioning to Full-Time Business Ownership
Brian discusses his transition to full-time business ownership, aiming to free up more of Savannah’s time for her passion. They highlight their complementary skill sets and the importance of being present in their children’s lives.

00:15:22 – Supporting an Entrepreneur Spouse
Savannah and Brian share their experience supporting each other in business and family life, emphasizing the importance of being present for their children and the value of entrepreneurship as a gift to their kids.

00:16:46 – Involving Children in Business
The couple discusses the potential for their kids to engage in the family business, highlighting the diverse opportunities within business for their children’s different personalities and interests.

00:18:27 – Planning and Transitioning into Business
Brian reflects on the importance of planning and having a clear role and routine when transitioning into entrepreneurship. They also discuss the value of having a dedicated workspace for privacy and productivity.

00:26:43 – Acquiring Martin Furniture
Savannah shares the spontaneous decision to acquire Martin Furniture and the initial challenges they faced, leading to Brian’s recent transition to join the business. They reflect on the journey and the growth of their business ventures.

00:28:17 – Importance of Understanding the Industry
Brian emphasizes the importance of understanding the industry and building relationships. Gail Wolf’s role in introducing them to Martin Furniture is highlighted.

00:30:06 – Making Bold Decisions
Brian’s impulsive decision to buy a furniture store is discussed. The hosts praise their quick decision-making and willingness to take risks.

00:34:30 – Managing Two Businesses
Savannah emphasizes the importance of having the right team in place and the role of prayer in managing their businesses. They express pride in creating a work environment where employees enjoy their work.

00:36:27 – Future Growth and New Venture
Brian discusses their plans for a new lifestyle store, “Gooses,” catering to a specific market. They express excitement for the upcoming venture and the legacy it holds for their children.

00:39:39 – Teaser for “Gooses”
The hosts tease the upcoming opening of “Gooses” in January of next year and the anticipation for its launch. Phil Bonelli expresses gratitude for having Brian and Savannah on the show.

Alan Walhausen: Randy and Friends – Bloom GA

July 28, 2024 by Rose

North Georgia Business Radio

Alan Walhausen: Randy and Friends - Bloom GA

00:00 /

Bloom: Nurturing Growth, Celebrating Abilities

Imagine a world where every individual, regardless of their abilities, is nurtured to blossom into their fullest potential. In this heartwarming journey, we delve into the inspiring story of Bloom, an organization dedicated to empowering adults with special needs to live out God’s purpose for their lives.

Through a tapestry of personal anecdotes and insightful perspectives, we uncover the transformative impact of Midland Crew, a day program that fosters growth, independence, and purpose. Witness how these remarkable individuals thrive as they engage in meaningful activities, from mastering creative pursuits like crafting custom apparel to acquiring invaluable life skills such as organization and packaging.

But the journey doesn’t stop there. Prepare to be delighted as we explore the entrepreneurial spirit behind Midland Ice Cream Social, a delightful venture that serves up delectable treats from Jenny’s Ice Cream while providing a platform for personal and professional development. Imagine the joy of seeing these adults take on roles as cashiers, greeters, and ambassadors, radiating confidence and pride as they interact with customers and showcase their abilities.

Cultivating Partnerships, Blossoming Opportunities

Our special guest, Alan Walhausen, serves as the Chairman of the Board for Bloom (formerly known as Randy & Friends), an organization committed to providing support and creating inclusive opportunities for adults with special needs in Hall County.

His strategic leadership has significantly contributed to the development of vocational opportunities for disabled adults in our community.

Alan has been instrumental in the growth and development of Randy and Friends, helping individuals find their purpose and thrive beyond their high school years.

Alan’s focus on the impact of community organizations on local businesses and his efforts in promoting small businesses through community partnerships have been instrumental in fostering a more inclusive and supportive environment for adults with special needs.

Connect with Alan @ Bloom and Residential Dump Trailers:

https://bloomga.org/
https://www.facebook.com/RandyandFriendsEnterprises/
https://www.instagram.com/randyandfriends_/
https://www.facebook.com/RandyandFriendsEnterprises/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

Connect with Beau Henderson:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:07 – Introduction to Randy and Friends
Phil introduces the show and his guest, Alan Walhausen, who is the chairman of the board for Randy and Friends. They discuss the purpose of Randy and Friends and how it helps adults with special needs live out their God-given purpose.

00:01:20 – The Story of Randy and Friends
Alan shares the story of Randy, the inspiration behind Randy and Friends. Randy’s perseverance and the vision of Marty Owens and Randy Washington led to the creation of an organization that provides opportunities and purpose for adults with special needs after they graduate from high school.

00:05:09 – Challenges Faced by Parents
Alan discusses the challenges faced by parents of adults with special needs as they age. Many parents are unable to provide engagement and activities for their adult children, leading them to feel isolated and lacking in purpose.

00:11:05 – Importance of Employment Opportunities
The conversation centers around the importance of employment opportunities for adults with special needs. Alan talks about the impact of working at the ice cream trailer, Midland Ice Cream Social, on the adults, providing them with a sense of purpose and social interaction.

00:13:44 – Impact of Engaging with Customers
Alan highlights the positive impact of engaging with customers at events and selling ice cream for the adults at Randy and Friends. These interactions help them grow, become less shy, and feel a sense of accomplishment and belonging in the community.

00:14:22 – Training and Development Opportunities
Alan discusses the growth opportunities for adults with special needs at Midland crew, from greeting to cashier roles, and the importance of simple math skills.

00:15:11 – Support for Parents
Alan highlights the support for parents through the adult IEP program, allowing them to have a break while their adult children participate in activities at Midland crew.

00:16:19 – Booking Midland Social
The process of booking Midland Social for events is explained, with a focus on making opportunities and expanding outreach.

00:17:42 – Ice Cream and Business Expansion
The discussion shifts to the storage of ice cream at Central Baptist and the transition to using Jenny’s ice cream, leading to new opportunities for the organization.

00:27:48 – Embracing New Opportunities
Alan discusses the importance of taking action and learning through experience. He emphasizes the value of starting, reflecting, and continuously learning to grow and succeed in any endeavor.

00:29:20 – Building Community Partnerships
Alan shares how his organization, Bloom, partners with businesses to provide job opportunities for adults with special needs. He highlights the benefits for both the organization and the business partners in working together.

00:31:32 – Midland Crew and Community Engagement
The discussion delves into the impact of the Midland Crew program on adults with special needs, their engagement in the community, and the positive feedback from business partners who have worked with them.

00:33:40 – Employment Opportunities
Alan emphasizes the enthusiasm and dedication of adults with special needs to work and contribute in various business settings. He shares examples of successful partnerships and how businesses can benefit from hiring these individuals.

00:38:36 – Embracing Passion and Finding Fulfillment
The conversation underscores the importance of pursuing work that one is passionate about and finding fulfillment in making a positive impact. Alan’s personal passion for supporting individuals with special needs is evident throughout the discussion.

Meat Head Charcoal | David Griffin and Anissa Balch

July 21, 2024 by Rose

North Georgia Business Radio

Meat Head Charcoal | David Griffin and Anissa Balch

00:00 /

From Backyard Hobby to Retail Sensation: Meat Head Charcoal’s Sizzling Success

Imagine the mouthwatering aroma of smoky perfection wafting through your backyard as you fire up the grill. That tantalizing scent is the hallmark of Meat Head Charcoal, a company that’s redefining the art of grilling and smoking with their exceptional products and unwavering commitment to quality.

Born from a backyard hobby, Meat Head Charcoal has blossomed into a rapidly growing enterprise, now available in over 250 stores across the nation. At the heart of its success lies a meticulous carbonization process that transforms dense hardwoods into long-lasting, clean-burning charcoal that imparts an unparalleled smoky essence to grilled delicacies.

But Meat Head isn’t just about charcoal. They’ve diversified their offerings to include a range of all-natural rubs, sauces, and even dog treats, each crafted with the same dedication to quality and flavor that has become their signature. From the beloved “Pam Jam” sauce, named after the founder’s mother, to the hickory wood chunks that infuse your meats with a rich, smoky depth, every product is designed to elevate your backyard grilling experience.

As Meat Head Charcoal continues to expand its reach, it faces the challenge of maintaining its exceptional standards while navigating the logistics of distribution. But with a customer-centric approach that includes personalized notes and weekly check-ins, it’s built a loyal following of grilling enthusiasts who appreciate the level of service and passion that goes into every bag.

David Griffin, the owner of Meat Head Charcoal, brings a wealth of experience in entrepreneurship and product development to the table. His journey from starting a small backyard venture to rapidly expanding into over 250 stores is a testament to his expertise in specialty market growth strategies.

Right by his side is Anissa Balch, director of sales, who has played a pivotal role in driving the company’s success and establishing its brand in the retail market.

Their insights on building a unique business, crafting an all-natural product, and effectively managing growth will provide invaluable knowledge for entrepreneurs and business owners seeking to scale their own ventures.

Connect with David and Anissa @ Meat Head Charcoal:

Website — Meat Head Charcoal

Facebook – https://www.facebook.com/meatheadcharcoal

Instagram – https://www.instagram.com/meatheadcharcoal/

Connect with Phil Bonelli:

Connect with Beau Henderson:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:03:11 – The Origin of Meathead Charcoal
David Griffin shares how Meathead Charcoal started as a hobby business with a friend, initially making charcoal in his backyard. They eventually expanded and moved operations to Hawkinsville, Georgia.

00:10:05 – Rapid Growth of Meathead Charcoal
The guests discuss how Meathead Charcoal quickly grew from selling to family and friends to being in 252 stores. Anissa attributes their success to the quality product and passionate sales approach.

00:11:12 – Key Lessons in Sales Success
Anissa emphasizes the importance of believing in the product and exuding passion when selling. David’s decision to choose talent and character over industry knowledge is also highlighted.

00:13:32 – Maintaining Passion for Business
Phil Bonelli and the guests stress the significance of maintaining passion in business, as it is essential for success. They encourage reactivating passion or considering other options if it’s lost.

00:14:42 – Key to Growth and Success
Many successful companies on the show attribute their growth to filling a need they initially didn’t know how to fulfill.

00:15:07 – Challenges of Growth
With 250 stores, Meathead Charcoal faces challenges in distribution, marketing, and team expansion.

00:16:19 – Organic Growth
The company initially grew through word of mouth and has now focused on sales, dealing with new challenges due to the difference in products.

00:17:54 – Customer Service and Team
The company emphasizes customer service, with Anissa calling every store weekly. The team includes Anissa, Litzy, Abby, and Jonathan, who handle marketing, creative, and logistics.

00:25:53 – Future Plans
Meathead Charcoal plans to continue growing, expand to new states, and solve distribution challenges while maintaining customer service and product quality.

00:29:36 – Sticking Local for Business
David and Anissa discuss their decision to focus on local business and the benefits it brings, setting the stage for the rest of the conversation.

00:30:36 – Impact of Business Decisions
Phil delves into the impact of business decisions and the importance of both management and market factors in achieving success.

00:32:39 – Managing Multiple Businesses
David shares insights into managing three different businesses, emphasizing the importance of having a great team and the unique challenges and opportunities it presents.

00:35:29 – Treating Employees Right
Phil and David discuss the keys to gaining and keeping the trust and loyalty of employees, emphasizing the importance of respect, trust, and giving people room to succeed.

00:38:59 – Building a Fantastic Team
Anissa highlights the fantastic team they have and David’s belief in their potential, emphasizing the importance of believing in and empowering team members.

Bill Wilson – WDUN – Master Copywriter + Audio Engineer (Part 4 – “The Art of Sales” with Phil Bonelli)

July 7, 2024 by Rose

North Georgia Business Radio

Bill Wilson - WDUN - Master Copywriter + Audio Engineer (Part 4 - "The Art of Sales" with Phil Bonelli)

00:00 /

Always be selling. If somebody doesn’t need your services right now, when they hear your voice long enough, it gets stored between their ears. – Bill Wilson

What do Copy, Consistency, and Communication have to do with sales? Well… EVERYTHING!

Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across different channels ensures that potential customers constantly see and remember your brand. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.

Bill Wilson, North Georgia Business RadioX’s premier audio engineer + Master Copywriter, brings over two decades of radio experience and expertise in writing compelling sales copy. With a career that began in 1993, he has honed his skills in producing, mixing, and creating impactful advertising strategies.

Bill’s ability to effectively communicate value through copywriting and his extensive knowledge of the radio medium make him an invaluable resource for small business owners looking to enhance their advertising effectiveness and sales strategies.

Maximize Your Reach

Expanding your reach is crucial in advertising, as it allows you to connect with a broader audience and potential customers. Utilizing various mediums such as radio, social media, and cold calls can help maximize your reach and increase brand awareness. By reaching more people, you have a higher chance of converting leads into sales.

Stay Top of Mind

Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across various channels ensures that your brand is constantly visible and remembered by potential customers. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.

Captivate Your Audience

Captivating your audience is essential in effective advertising, as it keeps them engaged and interested in your message. Writing compelling sales copy and utilizing professional copywriters can help you capture their attention and convey the value of your product or service effectively. By captivating your audience, you increase the chances of conversion and customer retention.

Connect with Bill:

Website — DJTrivia.com

Facebook – https://facebook.com/DJTrivia

Connect with Phil Bonelli:

Connect with Beau Henderson:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:41 – Bill Wilson’s Background in Radio
Bill Wilson shares his journey in radio, starting as a board operator and transitioning to producing shows and writing sales copy, winning an Addy award in the process.

00:05:30 – Importance of Effective Copywriting
Bill emphasizes the importance of professional copywriting, highlighting the need to avoid cliches and focus on communicating value to the audience in a unique way.

00:09:42 – The Essence of Selling
The conversation delves into the essence of selling, emphasizing the importance of focusing on the customers’ needs and problems, rather than self-promotion.

00:11:44 – The Impact of Radio Advertising
Bill discusses the effectiveness of radio advertising, highlighting the inability to skip commercials and the positive impact on sales and customer retention.

00:13:48 – Cohesive Team and Business Radio
The discussion highlights the importance of a cohesive team and the upcoming segments of North Georgia Business Radio.

00:14:04 – Importance of Planning
Planning is emphasized as essential for effective communication and success in sales, with the need to address customer needs being a top priority.

00:15:40 – Strategic Communication and Customer Needs
The importance of addressing customer needs through strategic communication is discussed, emphasizing the value of understanding and meeting the needs of customers.

00:17:29 – Utilizing Strengths for Sales
The conversation explores how individuals can utilize their strengths in sales, highlighting the value of understanding one’s strengths and utilizing them effectively in a sales context.

00:27:11 – Origin of Baseball
Bill and Phil discuss the origin of baseball, debunking the myth of Edna Doubleday’s involvement and the influence of cricket.

00:27:40 – Research and Knowledge
Bill emphasizes the importance of leaning into strengths and conducting thorough research, while Phil highlights the need to provide expertise and add value to clients.

00:28:23 – Information and Misinformation
Both Bill and Phil stress the prevalence of misinformation, with Bill noting that 70% of submitted questions are wrong, often citing unreliable sources like Google and Wikipedia.

00:30:04 – Roundtable Advisors
Phil discusses the services provided by Roundtable Advisors, offering experienced CFOs and COOs on a fractional basis to drive businesses, emphasizing the need to solve problems beyond their product offerings.

00:36:07 – Consistency in Sales and Advertising
Bill and Phil highlight the importance of consistency in sales and advertising, discussing the impact of radio advertising and the need to stay top-of-mind for potential clients through various mediums.

Tommy Howard – The Norton Agency (Part 3 – “The Art of Sales” with Phil Bonelli)

June 30, 2024 by Rose

North Georgia Business Radio

Tommy Howard - The Norton Agency (Part 3 - "The Art of Sales" with Phil Bonelli)

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Not all real estate agents are created equal, and the differences can have a massive impact on your home-buying or selling experience.

We’re super excited to share this third segment of our exclusive four-part “The Art of Sales” Series with you!

Tommy Howard, President & CEO of Brokerage Services @ The Norton Agency, returns to North GA Business Radio to chat with us about all things Real Estate — buying, selling, what it takes to be a successful Real Estate professional, local Hall County market conditions and so much more!

Tommy has an extensive 28-year background in the real estate industry. As the CEO for the last four years, Tommy’s journey within The Norton Agency underscores his absolute dedication to serving our community at the highest level possible.

His sales mastery in a demanding and challenging industry comes from implementing a consultative approach to real estate sales. He offers valuable insights into the distinctions between a real estate broker and agent, emphasizes the significance of ongoing education, and addresses the prevailing real estate market trends and affordable housing challenges in Hall County.

Tommy’s comprehensive understanding of the real estate landscape has established him as a leading expert in the industry. He provides indispensable guidance and knowledge for real estate professionals and agents navigating the industry’s intricacies.

Connect with Tommy:

Website — Meet Tommy Howard/

Facebook – https://www.facebook.com/thenortonagency

Connect with Phil Bonelli:

Connect with Beau Henderson:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:31 – Importance of Real Estate Investment
The host and guest discuss the value of real estate investment and the role of a real estate salesperson as an advisor rather than just a seller. They emphasize the consultative nature of real estate sales.

00:02:44 – Differences Between Real Estate Agent, Realtor, and Broker
Tommy explains the distinctions between a real estate agent, realtor, and broker, shedding light on the qualifications and responsibilities of each role in the real estate industry.

00:07:43 – Professionalism and Code of Ethics in Real Estate
The conversation delves into the professional standards upheld by realtors, emphasizing the adherence to a code of ethics and the importance of market knowledge and expertise in providing valuable advice to clients.

00:13:45 – Market Trends and Changes
Tommy discusses the current market trends, highlighting the increase in home prices and addressing the impact of national news on local real estate markets. He emphasizes the dynamic nature of the real estate market and the need to understand local factors influencing it.

00:14:19 – Current Real Estate Market Trends
Tommy Howard discusses the current real estate market, highlighting growth, rising prices, and affordability compared to other states. Despite fewer houses selling, the high-end market keeps the industry strong.

00:15:10 – Affordable Housing Challenges
Howard delves into the challenges of affordable housing, revealing a limited number of properties under $250,000 and a scarcity of supply. He highlights the increasing prices and the high-end market’s impact on the industry’s strength.

00:16:49 – Apartment Market Overview
The apartment market is discussed, revealing a 98% occupancy rate and escalating rents. Single-family housing rentals are highly desirable, with less than 1% occupancy, addressing the issue of down payments for homebuyers.

00:19:30 – Importance of Real Estate Agents
Howard emphasizes the importance of real estate agents in the buying and selling process, highlighting the legal complexities, emotional rollercoaster, and the value of having a professional guide clients through the transaction.

00:20:43 – Creating Client Relationships
The process of formalizing a relationship with a real estate agent is explained, emphasizing the need for a written agreement to establish client or customer status. The importance of disclosure and legal documentation in the real estate process is emphasized.

00:28:13 – Importance of a Realtor
Tommy emphasizes the value of a realtor in buying and selling homes, highlighting the need for a professional’s expertise and experience.

00:29:34 – Education and Pitfalls
Tommy discusses the importance of educating oneself about the industry, understanding the pitfalls clients may face, and providing valuable insights to help them navigate the process effectively.

00:30:47 – Continuous Education
The conversation delves into the significance of ongoing education in real estate, including mandatory state requirements for continuing education and the continuous effort to stay updated on market changes and new policies.

00:36:02 – Leading a Team
The focus shifts to leadership, emphasizing the importance of listening, providing valuable guidance, and building a supportive team to achieve success in real estate sales.

00:40:17 – Building Culture and Teams
The CEO’s role in building culture, getting the right people, and driving numbers is highlighted, emphasizing the significance of surrounding oneself with good people to achieve business success

Keith Guernsey | Sales Leadership + Relay for Life Updates

June 16, 2024 by Rose

North Georgia Business Radio

Keith Guernsey | Sales Leadership + Relay for Life Updates

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In business, until you have enough sales, you have no other problems. — Jason Bonds

North GA Business Owners! If you want to step up your selling game, this North Georgia Business Radio segment is for you!

Our special guest is Keith Guernsey. Keith is a multi-talented individual, known to many of our listeners for his inspiring books and his incredible journey as a three-time cancer survivor.

What you may not know is that Keith has a background as a top sales leader. Keith brings a wealth of knowledge to the table and is committed to sharing effective sales management strategies with us.

His experiences are sure to provide insightful and actionable advice for small business owners seeking to enhance their sales team performance and help drive their success.

Keith’s diverse expertise and commitment to making a difference make him the perfect guest to help kick off this multi-part series on sales!

Some highlights from the show…

Mastering Sales Management Strategies: Sales secrets from a 40-year sales veteran to help boost your small business sales team’s performance and driving revenue growth.
Elevate Your Fundraising Game: Discover innovative and effective ideas for maximizing your event’s impact and reaching new fundraising heights. Recently Keith helped Relay for Life raise over $100,000 for the American Cancer Society!!!
Networking Secrets for B2B Sales Success: Keith is sharing some powerful tips to supercharge your B2B networking efforts and forge valuable connections that help drive sales.
Navigating the Impact of COVID-19 on Sales: Learn how to take advantage of, adapt and thrive in the new sales landscape. Mastering the art of turning challenges into opportunities for success.
Effective Celebration of Sales Team Success: Find out how to motivate and celebrate your sales team’s achievements in ways that foster a culture of success and drive continued performance.

Connect with Keith…

email – thegurns2005@yahoo.com
phone/text – 978 – 973 – 5691

Check out Keith’s books on Amazon

Connect with Phil Bonelli:

Roundtable Advisors

Connect with Beau Henderson: