To Sell Or Not To Sell – Part 2 of “The Art of Sales” – an Exclusive North GA Business Radio Series hosted by Phil Bonelli
Sales is not overly complicated, but it isn’t easy. It takes passion. – John Winters
Our special guest is John Winters, a seasoned sales professional with a very diverse background.
His career started in radio and television and has transitioned into the technology industry, where he currently works with Meridian IT, a global managed service provider.
Redefining Sales Success: Relationships, Representation, and Responsibility
Sales is an art that requires finesse, passion, and a genuine desire to solve problems.
During this engaging conversation, Phil and John offer a refreshing perspective on sales, one that transcends mere transactions and embraces the essence of human connection.
John’s candid anecdotes and real-world examples illustrate the power of tapping into your genuine enthusiasm for what you sell.
He shares how this authentic passion can elevate your sales approach while fostering meaningful connections with clients and driving sustainable growth.
John has mastered navigating the challenges of remote sales post-COVID and implementing effective sales strategies to drive business growth.
John’s insights and practical approach make him a valuable resource for sales professionals looking to strengthen their customer relationships and successfully adapt to the ever-evolving sales landscape.
Connect With John and Meridian IT:
https://www.linkedin.com/in/jwinters123/
Connect with Phil Bonelli:
https://www.facebook.com/Hopewell-Farms-GA-105614501707618/
https://www.instagram.com/hopewellfarmsga/
https://www.hopewellfarmsga.com/
Connect with Beau Henderson:
https://www.facebook.com/RichLifeAdvisors
https://www.facebook.com/NorthGARadioX
This Segment Is Brought To You By Our Amazing Sponsors
Hopewell Farms GA
Roundtable Advisors
RichLife Advisors
Highlights Of The Show
00:00:39 – Sales Series Introduction
This is the second segment in a four-part series on sales. John and Phil discuss the importance of being passionate about what you sell.
00:01:29 – Sales and IT Services
The guest, John Winters, talks about his role at Meridian IT, a global managed service provider, and explains the company’s services related to IT infrastructure and cloud hosting.
00:07:32 – Finding Passion in Sales
John shares his journey into sales, starting with selling Christmas wrapping paper at the age of ten and later transitioning into technology sales, emphasizing the importance of passion and motivation in sales.
00:13:36 – The Heart of Service in Sales
The guest discusses the significance of having a heart of service in sales, emphasizing the responsibility of serving customers and building meaningful relationships. He highlights the people-centric nature of the sales business.
00:14:00 – The Dual Role of a Salesperson
John discusses the two key responsibilities of a salesperson: representing the business’s interest in front of the customer and the customer’s interest in front of the business. He emphasizes the importance of not just making the sale, but ensuring that the promised outcome is delivered.
00:17:14 – Customer Experience and Communication
The conversation shifts to the importance of customer experience and effective communication in sales. John highlights the need to understand and relate to the customer’s business and position, as well as the significance of showing genuine care and interest in the customer’s needs and problems.
00:19:29 – Importance of Service and Communication
Phil and John stress the importance of adopting a mindset centered on serving the customer and communicating in a way that focuses entirely on the customer’s needs and problems. They emphasize the value of approaching sales with a heart of service and empathy.
00:23:46 – Balancing Customer and Business Interests
John delves into the challenge of representing both the customer and the business, highlighting the need to ensure that the customer’s expectations are met while also addressing any discrepancies that may arise in the contracted elements. He emphasizes the importance of finding win-win solutions and approaching challenges with love and appreciation.
00:27:32 – The People Business
Phil and John underscore the significance of recognizing the collaborative nature of sales and the need for gratitude and appreciation towards the individuals who support the sales process behind the scenes. They emphasize the value of building relationships
00:29:06 – The Importance of Process and Collaboration
John emphasizes the importance of sticking to the process and ensuring client satisfaction. No one wins alone in business, emphasizing the need for collaboration.
00:31:09 – Gratitude in Sales
Phil shares the importance of gratitude in sales, citing personal experiences from a family trip. Both hosts discuss the value of being grateful while striving for more.
00:34:23 – Creating Opportunities and Exceeding Expectations
John shares a story about his great grandfather’s journey to the US, highlighting the willingness to take risks for opportunity. The hosts discuss the importance of creating opportunities and exceeding customer expectations.
00:36:51 – Building Lifelong Partnerships
Phil emphasizes the value of making lifelong partnerships with clients. John adds that following customers as their careers advance leads to exponential growth. They stress the importance of taking care of clients.
00:38:51 – Effective Communication in Remote Sales
The hosts discuss the challenges of remote communication and emphasize the importance of turning on the camera during conference calls for effective non-verbal communication.
