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Joe Nation – Gainesville Signs and Graphics

January 27, 2025 by Rose

North Georgia Business Radio
North Georgia Business Radio
Joe Nation – Gainesville Signs and Graphics
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5 Ways Your Signs Shape Customer Perception (and Profits)

 As business owners, we often focus on the big picture – our products, services, and overall strategy. But have you ever stopped to consider the impact of something as seemingly simple as your signage and graphics?

We recently had the pleasure of sitting down with Joe Nation, owner of Gainesville Signs and Graphics, to discuss the crucial role these visual elements play in business success.

The Power of First Impressions

When potential customers approach your business, what’s the first thing they see? Your signage and graphics are often the initial point of contact, setting the tone for their entire experience. Joe emphasized that well-designed signs and graphics can:

  • Create a professional image
  • Convey your brand personality
  • Guide customers to your location
  • Communicate important information

Beyond Just Aesthetics

While aesthetics are important, effective signage goes far beyond just looking good. Joe shared that the right signs can:

  • Increase foot traffic: Clear, visible signage helps potential customers find your business easily.
  • Boost brand recognition: Consistent use of colors, fonts, and logos across all signage reinforces your brand identity.
  • Comply with regulations: Proper signage ensures you meet local ordinances and avoid potential fines.

A Consultation Approach

 One of the most valuable insights Joe shared was the importance of treating signage as a consultative process. Rather than simply taking orders, he and his team work closely with clients to understand their needs, budget, and local regulations.

Investing in Quality

While it might be tempting to cut corners on signage to save money, Joe cautioned against this approach. Quality signage is an investment in your business’s future. He shared a story of how many clients come to him to “fix” cheap signs they purchased online, which often look nothing like what was promised.

Remember: Your signage is a direct reflection of your business. Investing in professional, high-quality signs and graphics can pay dividends in terms of customer perception and brand image.

Collaboration Over Competition

Joe has a very refreshing perspective on competition. Rather than viewing other sign companies as threats, he sees them as potential collaborators. He shared stories of sharing materials with competitors and even referring clients to other companies when he couldn’t meet their specific needs.

This abundance mindset not only fosters a healthier business community but also ensures that clients always receive the best possible service.

The Importance of Team Building

Joe’s success isn’t just about signs – it’s about people. He emphasized the importance of building a strong team and fostering a family-like atmosphere in the workplace. His approach includes:

  • Hiring for personality fit as well as skills
  • Encouraging innovation and new ideas from team members
  • Leading by example and being willing to do any task

Looking to the Future

Joe shared his vision for the future of Gainesville Signs and Graphics. Rather than focusing on rapid expansion, his goal is to increase efficiency and create more value for his team and clients.

This patient, thoughtful approach to business growth is something we can all learn from.

Key Takeaways for Business Owners

  • Don’t underestimate the power of quality signage and graphics in shaping customer perceptions.
  • Seek expert advice to ensure your signage is not only attractive but also effective and locally compliant.
  • View your signage as an investment rather than an expense.
  • Foster collaboration within your industry rather than viewing everything as competition.
  • Build a strong team by focusing on culture fit and encouraging innovation.

In business, every detail matters. Your signage and graphics are often the first impression you make on potential customers. Make it count!

Connect with Joe and his Team:

https://www.gainesvillesignsandgraphics.com/

https://www.facebook.com/gainesvillesignsandgraphics/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

Discussion on Business Presentation (00:31 – 01:53)

  • Phil talks about the importance of signs and graphics in business presentation.
  • Joe Nation is introduced, and Phil shares his personal experience with Joe’s work.

Gainesville Signs and Graphics Background (01:53 – 03:11)

  • Joe explains the history of Gainesville Signs and Graphics, starting in 2008 during the recession.
  • Joe’s background in the sign business for 29 years is discussed.

Relocation to Gainesville (02:20 – 03:11)

  • Joe shares the story of moving from Arizona to Gainesville, Georgia, influenced by a website recommendation.

Business Growth and Services (03:11 – 04:30)

  • Discussion on the growth of Gainesville Signs and Graphics and the range of services offered, from small to large-scale projects.

Competitive Advantage (04:30 – 05:50)

  • Joe talks about the competitive landscape and how Gainesville Signs and Graphics differentiates itself by doing what they promise.

Challenges and Problem-Solving (05:50 – 07:53)

  • Joe discusses the challenges in the sign business and the importance of problem-solving and providing good advice to clients.

Team and Collaboration (09:12 – 10:47)

  • Joe emphasizes the importance of his team, including in-house artists and production staff.
  • The role of collaboration with sister companies for larger projects is highlighted.

Family Involvement (10:47 – 11:39)

  • Joe talks about working with his son, Logan, and the dynamics of having family members in the business.

Building a Great Team (11:39 – 13:26)

  • Joe shares tips on building a great team, including the importance of personality fit and trial days for new hires.

Community and Networking (13:26 – 14:40)

  • Joe discusses the value of community involvement and networking, particularly through the Chamber of Commerce.

Customer Service and Consulting (14:40 – 16:03)

  • The importance of customer service and providing consulting advice to clients is emphasized.

Marketing and Business Development (16:03 – 18:18)

  • Phil and Joe discuss the importance of marketing and business development, including the role of signage in attracting customers.

Leadership and Team Building (18:18 – 20:06)

  • Joe talks about leadership and the importance of building a cohesive team.

Personal Insights and Work-Life Balance (20:06 – 22:00)

  • Joe shares personal insights on work-life balance and the importance of taking care of oneself.

Conclusion (22:00 – 40:50)

  • The conversation wraps up with final thoughts on business, community, and personal growth.

Tagged With: business leadership, business signage, Gainesville Signs and Graphics, Hopewell Farms GA, Joe Nation, north georgia business radio, Phil Bonellli, small business tips, Visual Branding

Tommy Howard – The Norton Agency (Part 3 – “The Art of Sales” with Phil Bonelli)

June 30, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Tommy Howard - The Norton Agency (Part 3 - "The Art of Sales" with Phil Bonelli)
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Not all real estate agents are created equal, and the differences can have a massive impact on your home-buying or selling experience.

We’re super excited to share this third segment of our exclusive four-part “The Art of Sales” Series with you!

Tommy Howard, President & CEO of Brokerage Services @ The Norton Agency, returns to North GA Business Radio to chat with us about all things Real Estate — buying, selling, what it takes to be a successful Real Estate professional, local Hall County market conditions and so much more!

Tommy has an extensive 28-year background in the real estate industry. As the CEO for the last four years, Tommy’s journey within The Norton Agency underscores his absolute dedication to serving our community at the highest level possible.

His sales mastery in a demanding and challenging industry comes from implementing a consultative approach to real estate sales. He offers valuable insights into the distinctions between a real estate broker and agent, emphasizes the significance of ongoing education, and addresses the prevailing real estate market trends and affordable housing challenges in Hall County.

Tommy’s comprehensive understanding of the real estate landscape has established him as a leading expert in the industry. He provides indispensable guidance and knowledge for real estate professionals and agents navigating the industry’s intricacies.

Connect with Tommy:

Website — Meet Tommy Howard/

Facebook – https://www.facebook.com/thenortonagency

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:31 – Importance of Real Estate Investment
The host and guest discuss the value of real estate investment and the role of a real estate salesperson as an advisor rather than just a seller. They emphasize the consultative nature of real estate sales.

00:02:44 – Differences Between Real Estate Agent, Realtor, and Broker
Tommy explains the distinctions between a real estate agent, realtor, and broker, shedding light on the qualifications and responsibilities of each role in the real estate industry.

00:07:43 – Professionalism and Code of Ethics in Real Estate
The conversation delves into the professional standards upheld by realtors, emphasizing the adherence to a code of ethics and the importance of market knowledge and expertise in providing valuable advice to clients.

00:13:45 – Market Trends and Changes
Tommy discusses the current market trends, highlighting the increase in home prices and addressing the impact of national news on local real estate markets. He emphasizes the dynamic nature of the real estate market and the need to understand local factors influencing it.

00:14:19 – Current Real Estate Market Trends
Tommy Howard discusses the current real estate market, highlighting growth, rising prices, and affordability compared to other states. Despite fewer houses selling, the high-end market keeps the industry strong.

00:15:10 – Affordable Housing Challenges
Howard delves into the challenges of affordable housing, revealing a limited number of properties under $250,000 and a scarcity of supply. He highlights the increasing prices and the high-end market’s impact on the industry’s strength.

00:16:49 – Apartment Market Overview
The apartment market is discussed, revealing a 98% occupancy rate and escalating rents. Single-family housing rentals are highly desirable, with less than 1% occupancy, addressing the issue of down payments for homebuyers.

00:19:30 – Importance of Real Estate Agents
Howard emphasizes the importance of real estate agents in the buying and selling process, highlighting the legal complexities, emotional rollercoaster, and the value of having a professional guide clients through the transaction.

00:20:43 – Creating Client Relationships
The process of formalizing a relationship with a real estate agent is explained, emphasizing the need for a written agreement to establish client or customer status. The importance of disclosure and legal documentation in the real estate process is emphasized.

00:28:13 – Importance of a Realtor
Tommy emphasizes the value of a realtor in buying and selling homes, highlighting the need for a professional’s expertise and experience.

00:29:34 – Education and Pitfalls
Tommy discusses the importance of educating oneself about the industry, understanding the pitfalls clients may face, and providing valuable insights to help them navigate the process effectively.

00:30:47 – Continuous Education
The conversation delves into the significance of ongoing education in real estate, including mandatory state requirements for continuing education and the continuous effort to stay updated on market changes and new policies.

00:36:02 – Leading a Team
The focus shifts to leadership, emphasizing the importance of listening, providing valuable guidance, and building a supportive team to achieve success in real estate sales.

00:40:17 – Building Culture and Teams
The CEO’s role in building culture, getting the right people, and driving numbers is highlighted, emphasizing the significance of surrounding oneself with good people to achieve business success

Tagged With: Hopewell Farms GA, North Georgia Real Estate Trends, Phil Bonellli, Real Estate Professionals, Regions Banks, Roundtable Advisors, The Art of Sales Series, The Norton Agency, Tommy Howard

Nairika Cornett | Quinlan Visual Arts Center

May 12, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Nairika Cornett | Quinlan Visual Arts Center
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The Transformative Power of Art: Appreciating Art’s Range of Impact

If art were our mental diet, we’d be very healthy people. – Nairika Cornett

Nairika Cornett, Director of the Quinlan Visual Arts Center, joins host Phil Bonelli as our special guest on this segment of North Georgia Business Radio. She is a true advocate for the transformative power of art in education. Nairika emphasizes the role of early exposure to art in developing children’s problem-solving abilities, creativity, and memorization skills.

She and Phil also talk about the detrimental effects of removing the creative portion from education, highlighting the potential impact on teens’ mental well-being. Nairika’s passion for integrating the arts into education offers a compelling perspective on the critical role of art in shaping young minds and fostering well-rounded individuals.

Nairika also discusses how visual arts can create social change and foster community engagement, how art can be a unique and rewarding financial investment strategy, the role the Arts and Education play in India, and how cultural influences shape artistic interpretation.

If you’re an art lover, get excited! Did you know that The Quinlan offers an annual family membership (2 adults / 4 kids) for only $100 a year?

Membership includes invitations to all exhibition receptions, discounts on classes and camps, membership in the North American Reciprocal Museum Association (over 1100 participating institutions), and so much more.

 

Connect With Nairika and The Quinlan Visual Arts Center:

https://www.quinlanartscenter.org/

https://twitter.com/TheQuinlanArts

https://www.facebook.com/QVAC.org

https://www.instagram.com/thequinlan/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Highlights Of The Show

00:01:58 – The Mission of the Quinlan Visual Arts Center
Nairika shares the mission of the Quinlan Visual Arts Center, which is to bring visual arts to the community through education, exhibition, and community engagement, emphasizing the role of art in community building.

00:03:29 – The Power of Art in Diversity and Emotion
The conversation delves into the power of art to connect communities, evoke emotions, and promote diversity by magnifying similarities rather than differences. Art is seen as a medium for reflecting the times we live in and creating hope for the future.

00:08:16 – Art’s Role in Education and Mental Development
Nairika discusses the importance of integrating art into education, particularly in the formative years, to develop problem-solving abilities, creativity, and overall mental formulation in children. The conversation emphasizes the well-rounded nature of education and the detrimental effects of removing art from the curriculum.

00:14:36 – The Interconnectedness of Art, Creativity, and Human Expression
The discussion highlights the interconnectedness of art, creativity, and human expression in various aspects of life, including design, education, and problem-solving. The conversation emphasizes the value of allowing children to be creative and the impact of art on mental development.

00:17:06 – The Importance of Art in Understanding Science
Nairika emphasizes the role of art in fostering creativity and tying together various aspects of education and life. She highlights the need to appreciate beauty and the connection between art and science.

00:19:20 – Cultural Differences in Art Appreciation
Nairika discusses the emphasis on education and art in India, considering it as a vital expression of being. She contrasts this with the debate in the US about the role of art in education.

00:21:37 – Engaging with the Quinlan
Nairika invites listeners to engage with the Quinlan through various opportunities like after-school classes, art camps, and membership benefits. She also introduces the young professional art committee and the events they organize.

00:27:56 – Importance of Early Engagement in Art
Nairika highlights the significance of engaging in art from a young age, emphasizing that art is a language and the earlier a person starts, the better. She discusses the capacity for learning creativity and the impact on childhood development.

00:31:35 – Membership Benefits and Events
Nairika shares the value of Quinlan membership, including access to 1300+ museums in North America. She also discusses the newly launched young professional art committee and the diverse events hosted by the Quinlan, such as ekphrasis and artist talks.

00:33:26 – The Value of Art in the Quinlan
Nairika discusses the exceptional works of art at the Quinlan, emphasizing the regionally focused nature of the collection. She also highlights the affordability of fine art pieces for sale, promoting them as timeless gifts for occasions like Mother’s Day.

00:34:11 – The Financial Investment of Art
Nairika and Phil delve into the concept of art as a financial investment, comparing it to investing in the stock market. They emphasize the importance of studying artists and purchasing pieces that appreciate in value, rather than solely based on personal taste.

00:36:45 – Favorite Artists and Their Impact
Nairika shares her admiration for Salvador Dali, citing his ability to depict the unseen and evoke imagination. Phil talks about his favorite local artist, Jonathan Kollick, and the historical significance of art in documenting culture and heritage.

00:39:39 – The Importance of Arts and Culture
Phil and Nairika emphasize the critical role of the arts in preserving history, culture, and personal connections. They urge listeners to appreciate and support local arts, highlighting the Quinlan as a place to experience and engage with the transformative power of art.

Tagged With: Art Education, Art Investment, beau henderson, Hopewell Farms GA, mental health, Nairika Cornett, north ga business radio, Phil Bonellli, Quinlan Visual Arts Center, RichLife Advisors, Social Change

Drew Echols | General Manager – Jaemor Farms

April 28, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Drew Echols | General Manager - Jaemor Farms
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Jaemor Farms: 5 Generations of Family Farming, Service and Community

It’s THAT time of the year in North Georgia! I’m talking about mouth-watering, absolutely delicious, farm fresh strawberry and peach picking time! And no one does U-Pick better than Jaemor Farms!

Drew Echols, Jaemor’s General Manager, spoke with host Phil Bonelli about this year’s strawberry and peach season, his dedication to our local community through service, and some of the interesting choices he’s had to make to ensure the business thrives no matter what.

The Essence of Service

Drew’s family legacy and commitment to community service exemplify the power of service in business. His grandfather’s wisdom about the importance of hard work and service left a lasting impact. Drew’s dedication to serving the community, from participating in agricultural leadership to his involvement in various volunteer organizations, reflects the profound impact of service on business growth.

Balancing Production and Sales

Drew and Phil delved into the intricacies of production planning and the critical balance between production timelines and customer demands. Drew’s experience with pivoting to pumpkin production after a frost affected their peach crop highlighted the agility and resilience required in agriculture. Balancing long-term production cycles, such as nurturing peach trees for three to four years, with immediate, high-pressure sales demands during harvest season was truly eye-opening.

The Wonder of U-Pick Farms

We also explored the amazing benefits of U-pick farms, particularly the unique experience they offer for families. Drew’s excitement about the upcoming strawberry season and the anticipation for the largest peach crop at Jaemor Farms showcased Drew’s delight in connecting with customers through their U-pick experiences. The sense of community and joy in seeing families pick their own fruit was genuinely heartwarming.

Connect With Drew and Jaemor Farms:

https://www.jaemorfarms.com/

https://www.facebook.com/jaemorfarms/

http://instagram.com/jaemorfarms

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Highlights Of The Show

0:00:47 – The Legacy of Jay Moore Farms
Phil and Drew discuss the legacy of Jaemor Farms as a family business serving the community for many decades. They highlight the importance of service and community involvement.

00:05:16 – Serving Humanity and Sustainability
Drew shares the mission and motto of Jaemor Farms to be a service to humanity, emphasizing the importance of sustainability for future generations. He reflects on his grandfather’s influence on work ethic and service.

00:09:38 – Swerving into Different Areas of Service
Drew talks about his involvement in various organizations, including Leadership Hall and Fellowship of Christian Athletes, showcasing the opportunities to serve in different capacities beyond agriculture.

00:14:16 – Authentic Service and Networking
Phil and Drew discuss the importance of genuine service without expecting immediate returns. They emphasize the value of serving with the right motives and how it can lead to meaningful networking and business opportunities in the long run.

00:15:09 – The Power of Building Relationships
Drew talks about the impact of building relationships in the agriculture industry. He shares his experience of serving on the state young farmer committee and how it opened doors for him personally and professionally.

00:17:00 – The Value of Serving
Phil and Drew discuss the importance of serving others. Drew shares his journey of serving on the Georgia Fruit and Vegetable Growers Association and the impact it has had on his industry and community.

00:18:32 – The Similarities Between Serving and Exercise
Phil draws parallels between serving and exercise, emphasizing the capacity it creates for individuals. Drew shares his perspective on the impact of serving others and the fulfillment it brings.

00:19:46 – The Joy of Farming and Family Experiences
Drew shares his excitement about the upcoming strawberry season and the growth in peach production at J. Moore Farms. He emphasizes the joy of providing families with a farm experience and the pride it brings.

00:27:57 – Resilience in Farming
Drew discusses the resilience required in farming, emphasizing the need to pivot in challenging situations. He shares the example of planting pumpkins to make up for a lost peach crop and the importance of keeping employees gainfully employed.

00:29:11 – The Power of “Have To”
Drew discusses the power of turning a “like to” into a “have to” and relates it to his experience of pivoting from peaches to pumpkins due to a significant decrease in the main crop.

00:30:07 – Balancing Production and Sales
The conversation shifts to the balance between production and sales in farming and direct-to-consumer business. Drew highlights the timeline for planting and harvesting pumpkins, as well as the importance of lining up customers in advance.

00:34:25 – Long-term Investment in Peaches
Drew explains the time and effort required for peach production, including the investment in trees, equipment, and manpower. He emphasizes the perishable nature of peaches and the need for constant attention and quick reactions during the harvest.

00:35:31 – High-Stress Farming
The conversation delves into the high-stress but rewarding nature of farming, especially during harvest time. Drew shares his dedication to meeting customer demands even at odd hours and the adrenaline rush of dealing with perishable products like peaches.

00:39:29 – Farm Experience in Verse
Drew showcases his creativity by rapping about the farm experience, including picking peaches, strawberries, and pumpkins. The verse captures the essence of the farm and the joy of serving the community through agriculture.

Tagged With: beau henderson, Drew Echols, Family Farm, Farm Fresh, Hopewell Farms GA, jaemor farms, North GA, Peach Picking, Phil Bonellli, RichLife Adviors, Strawberry Picking, Sustainable Farming, U-Pick Farm

Derrick Case | Dress Up Boutique

April 21, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Derrick Case | Dress Up Boutique
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If you want to thrive, you have to survive first, and those tough things are going to come. — Derrick Case

If you’re looking to get your wardrobe spring and summer-ready? Look no further! If you love to shop for high-quality, affordable clothing, ladies (and gents), we’re delighted to introduce you to Derrick Case and Dress Up Boutique — a very popular local and online clothing shop!

Derrick is the owner and founder of Dress Up. He’s speaking with host Phil Bonelli about clothes shopping trends, his start-up business strategy, surviving some exceptionally challenging times, and his and his wife’s plans to expand their 18-location retail empire!

Dress Up Boutique was created to inspire and help women through clothing and different styles because you are beautiful, strong, and unique.

They currently have 18 locations throughout the Southeast—Georgia, Alabama, South Carolina, and Tennessee—and a fantastic online store if you prefer to shop online.

The COVID-19 pandemic posed significant challenges for local businesses, including Dress Up Boutique. The company managed to survive the initial shock and uncertainty through resilient strategies and strategic financial planning. Adapting to prioritize online sales and making tough decisions during challenging times showcases the brand’s ability to navigate disruptions and emerge stronger.

Efficient inventory management is crucial for Dress Up Boutique’s success, especially with new items being introduced weekly. Having streamlined systems in place for inventory and distribution ensures seamless operations and customer satisfaction. This emphasis on organized inventory control is vital in maintaining the store’s appeal and profitability in the competitive retail industry.

Dress Up Boutique’s growth strategy focuses on bold decision-making and market responsiveness to meet customer needs. Emphasizing the importance of understanding market gaps and adapting business models accordingly, the brand has successfully expanded from one store to 18 locations. This growth trajectory is an inspiring example for aspiring entrepreneurs aiming to scale their businesses effectively.

 

Connect with Derrick and the Dress Up Boutique

https://shopdressup.com/

https://www.instagram.com/ShopDressUp/

https://www.facebook.com/ShopDressUp

https://www.pinterest.com/shopdressup

https://www.tiktok.com/@shopdressup

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Key Highlights of This Episode:

00:00:53 – Starting Dress Up Boutique
Derek Case shares the story of how Dress Up Boutique started, with the idea of providing affordable and constantly changing inventory to meet the needs of shoppers.

00:09:02 – Bold Action in a Challenging Economy
Derek talks about the bold decision to start Dress Up Boutique during a challenging economic time and how they navigated the transition while still working full-time jobs.

00:10:27 – The Transition and Growth
Derek discusses the transition period of running Dress Up Boutique while still working another job, and the eventual shift to focusing on the store full-time as it gained success.

00:13:50 – Early Success and Strategic Planning
Derek shares the immediate success of Dress Up Boutique and the strategic planning that went into identifying the target market, such as college sorority girls, and meeting their needs.

00:14:21 – Starting a Business with Limited Research
Derek and Danielle started their clothing store with minimal research, confident they could sell to 10% of their target market. They focused on building the business and reinvesting profits.

00:18:05 – Vision for Growth and Expansion
Derek discusses the initial vision for multiple stores and the challenges of scaling up. He emphasizes the importance of managing growth effectively to maximize profitability.

00:20:11 – Adapting to Changing Business Landscape
Derek shares the impact of COVID on their business and the shift towards online sales. He also discusses the challenges of digital marketing and the importance of physical stores.

00:25:19 – Strategic Expansion and Local Market Dynamics
Derek talks about the considerations for opening new stores, focusing on both local markets and tourist towns. He emphasizes the need to adapt to changing dynamics in retail locations.

00:26:46 – Leadership and Company Culture
Derek emphasizes his strength in leadership and building teams. He highlights the importance of a people-centric culture and the trademark phrase “love people, love clothes”.

00:28:00 – Managing a Large Workforce
Derek discusses managing a workforce of 250 across 17 stores and a corporate office. He emphasizes the importance of fostering a great culture and loving on the people internally.

00:31:00 – Navigating Challenges During COVID
Derek shares the challenges the company faced during the COVID-19 pandemic, including a 60% drop in sales and the decision to implement a 50% pay cut for employees. He reflects on the difficult decisions made to survive the crisis.

00:35:01 – Adapting to Online Sales
The discussion shifts to the company’s shift to online sales as a result of decreased foot traffic in stores. Derek explains how their inventory management and distribution strategies were pivotal in adapting to the changing retail landscape.

00:36:26 – Post-COVID Recovery
Derek talks about the challenges of restocking inventory post-COVID and the supply chain issues they faced. He highlights the importance of resilience and perseverance in the face of adversity.

00:39:16 – Dress Up Freestyle Rap
The conversation ends with a lighthearted moment as Derek suggests random topics for a freestyle rap about Dress Up. The host delivers a fun rap summarizing the unique aspects of the company.

Tagged With: beau henderson, Derrick Case, Dress Up Boutique, Hopewell Farms GA, inventory management, north ga business radio, Online Clothing Boutique, Phil Bonellli, Retail Clothing, RichLife Advisors, Womens Clothing Boutique Gainesville

Clint Teston and Jason Burruss | Teston Burruss Law Firm

April 14, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Clint Teston and Jason Burruss | Teston Burruss Law Firm
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If you’ve ever wondered what goes on behind the scenes of a successful legal firm, you don’t want to miss this episode of North Georgia Business Radio!

Clint Teston and Jason Burruss, the dynamic duo behind Teston & Burruss Law Firm, bring a unique blend of legal expertise and entrepreneurial spirit to the table. Today, they are peeling back the curtain to discuss what goes into successful trial law. SPOILER ALERT—it’s nothing like we see on TV!!

Clint and Jason are seasoned trial attorneys with a wealth of experience in various areas of law, including personal injury, wrongful death, family law, and criminal defense.

As founding partners of Teston & Burruss, their journey into establishing the firm reflects their innovative approach and commitment to client-centric practices.

With a strong focus on the significance of bilingual staff and the impact of authentic communication, they have successfully carved out a niche in serving our diverse North Georgia community. They are the winners of this year’s Best of Hall in two categories — Personal Injury Law & General Attorney Law!!

Their deep understanding and passion for successful trial law and the delicate balance between professionalism and personality in the courtroom make them a valuable resource for our North Georgia community!

 

Connect with Justin and Clint, and Their Team

https://testonburruss.com/

https://www.facebook.com/TestonBurruss/

https://www.instagram.com/testonburrusspc/

https://www.linkedin.com/in/testonlaw/

https://www.youtube.com/channel/UCHngMZfUpGpVqAopJY6W1_Q

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Key Highlights of This Episode:

00:00:47 – Unorthodox Firm Beginnings
Clint and Jason talk about the unconventional start of their law firm, sharing the story of how they decided to start their own practice.

00:07:01 – Focus on Trial Law
The attorneys discuss their emphasis on personal injury, family law, and criminal defense, highlighting their experience as trial lawyers.

00:08:22 – Keys to Successful Trial Attorneys
The importance of being a good trial lawyer is discussed, emphasizing the focus on preventing trials through effective preparation and negotiation.

00:11:54 – Preparation for Successful Trial
The importance of thorough preparation and familiarity with each case is highlighted, emphasizing the impact it has on the reputation and negotiation with the opposing side.

00:13:32 – The Importance of Preparation in Law
Clint and Jason discuss the extensive preparation required for their work, including memorizing case files and transcripts to outwork opponents and achieve better results for clients.

00:14:59 – The Thrill of Catching Lies in Court
The attorneys share the excitement of catching someone in a lie during cross-examination, emphasizing the satisfaction of presenting evidence to contradict false statements made in court.

00:16:24 – Trial Preparation and Client Options
Clint and Jason explain their approach to working with clients, focusing on preparing for trial while also exploring options to avoid it. They highlight the enjoyment they find in the trial process and the goal of providing clients with all available options.

00:17:34 – Balancing Emotion and Professionalism in Court
The attorneys discuss the importance of displaying emotion while maintaining professionalism in the courtroom. They emphasize the need to be authentic and credible, as well as the impact of personal styles on the perception of lawyers by juries and judges.

00:20:18 – Being Your Authentic Self
Clint and Jason emphasize the value of being oneself in the legal profession and the importance of clients feeling comfortable with their chosen lawyers. They stress the significance of competence and trust in client-lawyer relationships.

00:27:08 – Importance of Full Information
Clint and Jason discuss the importance of clients providing full information for their cases. They emphasize the need for honesty and how it impacts the outcome of a trial.

00:30:33 – Adaptability and Experience
The conversation shifts to the importance of being able to roll with the punches and improvising during trial. They highlight the value of experience in dealing with surprises and making halftime adjustments.

00:33:40 – Small Business Local Spotlight
Clint and Jason talk about their initiative to spotlight local businesses and nonprofits. They discuss how this not only promotes their firm but also supports the community and other businesses.

00:36:19 – Role of Marketing
Kaylee, the marketing professional, shares her perspective on showcasing Teston and Burruss as authentic professionals who genuinely care for their clients. The discussion emphasizes the importance of genuine care and authenticity in marketing.

00:39:51 – Building Partnerships and Community Support
The guests emphasize the strength of partnerships, including their partnership with Kaylee and the collaborative effort to support the community through their local business spotlight initiative.

Tagged With: beau henderson, Best of Hall 2024, Bilingual North Georgia Lawyer, business radio, Hopewell Farms GA, North GA Business, North Georgia Business Leadership, North Georgia Law Firm, North Georgia Trial Lawyer, Phil Bonellli, RichLife Advisors, Trial Law

John Baxter and Ben Filchak | Deep Roots Landscape

March 24, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
John Baxter and Ben Filchak | Deep Roots Landscape
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What does planting Deep Roots have to do with growing a successful business… Pretty much EVERYTHING!

John Baxter and Ben Filchak, co-founders of Deep Roots Landscape, are this week’s featured guests on North Georgia Business Radio.

Their company, based in Hall County, specializes in providing full-service landscape solutions, including design, installation, and maintenance.

Their enduring friendship, which dates back to kindergarten, has laid a strong foundation for their successful business partnership.

Their unwavering commitment to shared values and their vision for serving the community has been pivotal to the growth and impact of their business.

Tune in to gain valuable insights from their experience and learn about the significance of shared values in fostering successful business partnerships.

Connect with John and Ben @ Deep Roots Landscape

https://www.deeprootsga.com/

https://www.facebook.com/deeprootslandscape

https://www.instagram.com/deeprootsga/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Key Highlights of This Episode:

00:01:33 – Origin Story of Deep Roots Landscape
John Baxter shares the story of how Deep Roots Landscape started after he graduated from college and the impact of a small business class exercise. Ben Filchak also discusses joining the company and their shared vision for the business.

00:04:30 – Maintaining Friendship and Business Partnership
The guests discuss the challenges of maintaining a strong friendship while being business partners for over 14 years. They emphasize the importance of communication, intentionality, and a shared vision in their partnership.

00:07:43 – Shared Vision and Decision-Making
The conversation shifts to the shared vision of Deep Roots Landscape, rooted in serving others and providing quality landscaping services. The guests highlight the importance of aligning their decisions with their core principles and values.

00:10:20 – Business Growth and Design Expertise
John and Ben share the company’s growth from a small operation to hiring employees and expanding their services. They also discuss the artistic aspect of landscape design and the importance of building lasting relationships with clients.

00:14:32 – The Expertise of Sid Johnston
Sid Johnston, a seasoned landscape designer with nearly 50 years of experience, joined the company four years ago, bringing with him a wealth of knowledge and innovative ideas for landscape architecture and project management.

00:15:23 – The Importance of Serving and Diversifying Services
The discussion highlights the significance of serving customers by diversifying services. The hosts emphasize the importance of recognizing the potential for additional services among existing customers and creating consistent income through maintenance and project-based work.

00:16:21 – Strategic Employee Growth and H-2B Program
The hosts discuss their strategic employee growth, employing 50 full-time staff and utilizing the H-2B visa program to bring in seasonal workers from Mexico. They emphasize the benefits of this program in meeting seasonal labor needs and providing growth opportunities for both local and seasonal employees.

00:18:58 – Cultivating Growth and Leadership
The conversation delves into the importance of growth in providing opportunities for employees to develop their leadership skills. The hosts emphasize the value of creating a supportive environment that encourages employees to step out of their comfort zones and maximize their potential.

00:21:30 – Overcoming Bottlenecks and the Role of Coaching
The hosts reflect on the challenges of overcoming bottlenecks and the need for personal and business coaching. They share their experience with receiving guidance from a coaching program, which has been instrumental in empowering them to develop leaders and grow their business effectively.

00:28:51 – Building Hope for Hall
John and Ben discuss the creation of Hope for Hall, a foundation aimed at normalizing disability through play, education, and technology. The project focuses on building inclusive playgrounds for children with all abilities.

00:30:45 – Impact of Inclusive Playgrounds
The conversation highlights the impact of the first inclusive playground built in Hall County, where children with mobility devices can now play alongside their friends. The success of the project has led to the approval of a second playground for a new elementary school.

00:36:18 – Tax Credit for Support
John shares information about the Peach education tax credit, which allows individuals and corporations to donate to support innovative programs for students. This tax credit can be designated to support inclusive playgrounds in Hall County.

00:38:44 – Future Plans for Deep Roots
The hosts discuss the future plans for Deep Roots Landscape, which include continued growth, expansion into multifamily projects, and contributing to the development of Hall County. The company aims to have a significant impact on the community.

00:39:51 – Freestyle Rap and Core Values
The episode concludes with a freestyle rap incorporating Deep Roots’ core values of excellence, purpose, and care. The hosts emphasize the importance of these values in their business and community involvement.

Tagged With: beau henderson, Ben Filchak, business leadership, Commercial Lanscaping, Community Impact, Deep Roots Landscape, Hopewell Farms GA, John Baxter, Partnership Power, Phil Bonellli, Residential Landscaping, RichLife Advisors

Keith Guernsey | Author “Living Well With Cancer” and Relay For Life Ambassador

February 11, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Keith Guernsey | Author "Living Well With Cancer" and Relay For Life Ambassador
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Be relentless. Never give up or never give in. If you feel like you want to quit, think of it as a sin. You keep putting one foot in front of the other and then lean on the support of your friends and brothers. – Keith Guernsey

Some folks think of life as a race. Sometimes it’s a sprint. Sometimes it’s a marathon. Sometimes it’s a relay.

Good friend of North GA Business Radio, Keith Guernsey, a truly inspiring, resilient three-time cancer survivor and acclaimed author, joins host Phil Bonelli to discuss his new book and the upcoming Relay for Life Event being held on Friday, April 19th in Hall County!

Keith’s latest book, “Living Well with Cancer,”  has garnered recognition as a number one new release in the health and fitness category on Amazon.

Drawing from his own journey, Keith provides practical insights and valuable advice on navigating the challenges of cancer, emphasizing the significance of optimal medical care, a strong support system, and maintaining a healthy lifestyle.

Keith also shares some writing tips that all would-be authors can benefit from.

 

Connect with Keith…

email – thegurns2005@yahoo.com
phone/text – 978 – 973 – 5691

Check out Keith’s books on Amazon

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Highlights of the Show

00:00:33 – Embracing Life’s Challenges
Keith shares his journey as a cancer survivor and the importance of embracing life’s challenges with energy and passion.

00:02:13 – New Books by Keith and Susan
Keith introduces Susan’s book “A Little Bit of This and That” and his own book “Living Well with Cancer,” both of which aim to inspire and empower others.

00:08:23 – Taking Control of Your Health
Keith emphasizes the importance of seeking the best medical care, building a strong support team, and prioritizing nutrition and exercise for overall health and well-being.

00:11:13 – Living Well with Cancer
Keith elaborates on the key points discussed in his book “Living Well with Cancer,” including the significance of medical care, support, and nutrition in the journey of cancer patients and survivors.

00:16:14 – Embracing a Healthy Lifestyle
Keith emphasizes the importance of real, natural food and spending time with loved ones. He discusses the benefits of exercise, proper nutrition, and the value of relationships in living a fulfilling life.

00:16:47 – Supporting Cancer Patients
Keith shares his role as a myeloma coach and Immerman Angel, mentoring and supporting other cancer patients. He emphasizes the need for emotional support and guidance, as well as providing resources for financial assistance.

00:18:00 – Overcoming Cancer Challenges
Keith encourages a positive mindset and resilience in the face of cancer. He shares his goal of being a three-time cancer survivor and inspires others to believe in beating cancer, emphasizing the importance of gratitude and serving others.

00:20:22 – Relay for Life Event Details
Keith provides details about the upcoming Relay for Life event, highlighting the impactful work of the American Cancer Society. He invites listeners to join the event, participate in fundraising, and enjoy a fun-filled, family-friendly evening in support of cancer research and support.

00:30:34 – The Power of Writing
The host discusses the transformative power of writing for personal reflection and problem-solving. Keith shares his writing process as a “panther” and explains how his book “Living Well with Cancer” originated from a presentation to fellow cancer survivors, offering practical advice and inspiration.

00:33:08 – Living with Cancer
Keith discusses the importance of hydration, sleep, and the need for a team effort when living with cancer. He emphasizes the need to drink 85oz of non-alcoholic liquids per day.

00:34:41 – Writing Practice
Keith shares his approach to writing, focusing on experiencing passion and the need for the subject. He also emphasizes the importance of keeping an eye out for inspiration and jotting down notes throughout the day.

00:35:42 – Basics for Cancer Patients
Keith outlines the basics for cancer patients, including sleep, hydration, exercise, nutrition, and the importance of a team effort. He stresses the need to implement these steps for success.

00:37:04 – Clear Points for Writing
Keith discusses the importance of setting up clear points and an outline when writing. He emphasizes the use of nine points as a guide and how it helps in developing stories and references related to those points.

00:38:35 – Overcoming Logistics
Keith encourages aspiring writers not to be daunted by the logistics they may not know about, as there are people who can handle it for them. He highlights the importance of having support in the writing process.

Tagged With: american cancer society, beau henderson, Hopewell Farms GA, Keith Guernsey, Living Well With Cancer, Phil Bonellli, Relay for Life, RichLife Advisors

Scotty Ball – Founding Partner of Walker, Ball and Dimo Law Firm

March 26, 2023 by Rose

North Georgia Business Radio
North Georgia Business Radio
Scotty Ball - Founding Partner of Walker, Ball and Dimo Law Firm
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Host Phil Bonelli chats with special guest, Scotty Ball – Founding Partner of Walker, Ball and Dimo Law Firm — Northeast Georgia’s Community Law Firm.

If you’re looking for a new home or space for your business in Northeast Georgia, you want to listen to this segment of North GA Business RadioX!

Scotty is talking about why he and his new partners decided to start a boutique real estate firm, how they built their team of power-house real estate attorneys, and the power of focus, process and discipline!

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Tagged With: beau henderson, Hopewell Farms GA, North Georgia Business Radio X, Northeast Georgia's Community Law Firm, Phil Bonellli, Real estate attorney, RichLife Advisors, Scotty Ball, Walker Ball and Dimo Law Firm

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