Your Business Can Grow with Local SEO! E47
Join host Thomas Barr on an inspiring episode of Arizona Good Business as he sits down with Isaac and Kim from LocalFi, a cutting-edge digital marketing company specializing in SEO. Dive into their discussion on the power of enhancing opportunities for local businesses to thrive online!
In this interview, you’ll hear incredible success stories from LocalFi’s portfolio, like Flancer’s, which thrived during the pandemic, and the nonprofit One Tree Planted, which saw a significant boost in donations and tree plantings thanks to an optimized online presence. Get practical SEO tips for your small business, from optimizing Google My Business profiles to creating compelling content.
Learn the top opportunities small businesses have to get found online, and drive the attention you need in an evolving digital world.
At LocalFi: SEO Digital Marketing Agency, they strive to help communities grow & thrive by providing business owners the freedom to focus on what those clients do best. LocalFi focuses on the marketing & driving customers so their clients can focus on their true passion.
They believe businesses are the cornerstone of every great community & their focus is to help THOSE businesses thrive. As an Arizona based company, they achieve this by getting their clients the most prime real estate online through the power of Local SEO & Website SEO. Their systemized SEO process allows them to drive quality leads & a higher ROI than any other marketing channel.
If business owners are ready to grow their business & make a bigger impact, go to LocalFi’s website to schedule a Free Discovery Call!
Isaac Navias is a man driven by a lifelong mission to create freedom, build business, and foster community.
Isaac’s journey began at Target, where he worked as an Executive HR after college. But his entrepreneurial spirit soon led him to leave the corporate world behind in pursuit of his true passion: starting his own business. He found his calling in local marketing and SEO, using platforms like Google Maps to help local businesses grow and thrive.
With a deep understanding of systems and people, Isaac built LocalFi, a company focused on driving customers to local businesses. The results have been astounding—millions of views and thousands of new customers for his clients every month. LocalFi has grown exponentially, serving clients from across the country and becoming a force for good in local communities.
Through LocalFi, Isaac has discovered a powerful truth: that systems create freedom. By systemizing his business, he’s ensured that his success can be replicated, allowing him and others to live the LocalFi Lifestyle—a life of freedom, adventure, and community impact.
Meet Kim Coates, a former Veterinary Technician who found her calling as an entrepreneur, thanks to her keen eye for systems and a drive to succeed.
Kim spent eight years as a Vet Tech, but the long hours and low pay started to wear her down. After a life-saving surgery in 2016 to fix her heart, she faced a difficult recovery. With two steel bars in her chest, her work as a Vet Tech became quite challenging. But her partner, Isaac, had an idea that would change her life. He created a website to kickstart her new venture in pet-sitting, giving her the freedom to set her own schedule and build her own success.
This was just the beginning of Kim’s entrepreneurial journey. In 2018, she decided to start transitioning out of the veterinary field to create a business with Isaac, LocalFi, a local marketing and SEO company. Her knack for creating efficient systems and streamlining processes played a critical role in LocalFi’s growth and success.
Kim’s skills helped the company expand its reach across more than 70 different industries all over the United States, bringing new clients and opportunities. Kim’s transition to entrepreneurship wasn’t just about leaving her old job—it was about finding a new way to live and work on her terms, while making a positive impact on the local businesses she was able to help.
Working as the COO of LocalFi, she’s able to empower her Team & help her clients focus on what they do best and the reason they went into business in the first place!
Follow LocalFi on LinkedIn, Facebook and Instagram.
About Arizona Good Business
What is good business? What are local businesses doing to build a better Arizona?
Join Arizona Good Business to hear from local companies who are:
- Centering purpose at the forefront of business
- Creating social well-being for the community
- Prioritizing sustainability and positive environmental practices
- Growing strong company cultures through building authentic teams
- Ensuring diversity, equity, and inclusion are involved in all business decisions
Arizona Good Business features local business leaders that are redefining what it means to do good business.
About Your Host
Thomas Barr is the Executive Director for Local First Arizona, the largest coalition of local businesses in North America. He advocates for a strong local business community that contributes to building vibrancy, equity, and prosperity across the state. A proud Arizona native and graduate of Arizona State University, Thomas leads the business coalition of Local First Arizona by advocating for the economic and cultural benefits provided by building strong local economies.
Thomas steers the strategic direction of LFA’s major programs and initiatives as well as the engagement of over 3000 businesses across Arizona. As Executive Director, Thomas guides a team of statewide senior directors overseeing the execution of LFA’s communication strategy, major initiatives and key partnerships, as well as the collaboration of over 30 staff implementing work in entrepreneurship programs, small business advocacy, local food initiatives, sustainability, urban development and community building. He frequently speaks to groups locally and nationally, presenting the impact of Local First Arizona and the importance of local economy work in building prosperity.
Outside of Local First Arizona, Thomas has participated in volunteering his time to many causes and organizations throughout the Valley including Young Nonprofit Professionals – Phoenix, Equality Arizona, Alliance of Arizona Nonprofits, Arizona Commission on the Arts, Heritage Square Foundation and Phoenix Legal Action Network. Additionally, Thomas is a 2018 Phoenix Magazine 40 Under 40 honoree, alumni of Arizona Leading for Change, and current participant in Valley Leadership Institute’s 40th cohort.
Connect with Thomas on LinkedIn and Twitter.
Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
Landon Mance is a Financial Planner and founder of 
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