B2B Compliance Marketing and Trends E1
In this episode atmosol talked with Maria Tringali, Sr. Solutions Consultant at Avalara; Scott Dailey, Vice President, Sales & Marketing at Carl Stahl Sava Industries; and John Ciceri, Digital Marketing Coordinator at Carl Stahl Sava Industries about B2B compliance, marketing, and trends.
If you’re working in the B2B industry or want to learn more, this episode is something you don’t want to miss. Listen and join the learning, sharing, and laughing about the challenges of personalization in B2B marketing, how to meet the customer’s needs, helping your sales team, document compliance, keeping abreast of the latest and greatest in tax compliance, and more.
Carl Stahl Sava Industries produces miniature and ultrafine mechanical cable and cable assemblies for endoscopic instruments and surgical robots, as well as a wide array of industrial, aerospace and military applications. 
Using monofilaments smaller than 1/3 the diameter of a single human hair, Sava’s cables help the world surgical robots and instrumentation achieve motion.
Operating from its 100,000 sq ft headquarters in Riverdale, New Jersey, many of the world’s next innovations in surgical robotics and endoscopes pass through Sava.
Scott Dailey has nearly 25 years of digital marketing experience and has spearheaded multi-million dollar campaigns with companies like Bausch & Lomb, The Home Depot, Furniture Brands International (Thomasville), Godiva Chocolate and many others.
Today, Scott is the Vice President of Sales and Marketing for the global ultrafine mechanical cable manufacturer, Carl Stahl Sava Industries, located in Northern New Jersey.
Scott is a national sales and marketing business speaker that has traveled the country debunking myths about what it takes to make your digital footprint a revenue-acquiring powerhouse.
Whether you’re a giant, or just starting out, Dailey teaches organizations how to produce the kind of digital sales activity that gives your business a sustainable advantage within an overcrowded and noisy digital, democratized economy.
Connect with Scott on LinkedIn.
John Ciceri is a Sales Development Representative at Carl Stahl Sava Industries. He is qualified to find and screen potential customers who can benefit from our products and services.
As the first line of communication with prospects, he has an understanding of the sales process, excelling at researching leads, starting new relationships, and setting our customer up for success.
John has strong communication skills, and the ability to showcase offerings in a compelling way.
Connect with John on LinkedIn.
Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types. Our comprehensive, automated, cloud-based solutions are fast, accurate, and easy to use.
Our Compliance Cloud™ platform helps customers manage complicated and burdensome tax compliance tasks imposed by state, local, and other taxing authorities throughout the world. Avalara offers more than 500 pre-built connectors into leading accounting, ERP, ecommerce and other business applications.
Each year, we process billions of indirect tax transactions, file hundreds of thousands of tax compliance documents and tax returns, and manage millions of exemption certificates and other compliance related documents.
Maria Tringali has been with Avalara since 2014, helping B2B and other highly exempt businesses better understand their tax compliance responsibilities.
Currently she provides training, education and support for sales reps, partners and prospective Avalara customers on the importance of getting tax compliance right, even if you charge very little retail sales tax.
Follow Avalara on LinkedIn, Facebook and Twitter.
About eCommerce Insights
eCommerce Insights is about bringing people together to discuss the vast landscape of eCommerce covering topics like technology, conversion optimization, branding, and marketing. The show focuses on how to build, manage and grow your online business using scientific and predictable methods thereby reducing uncertainty and risk. Our guests include vendors, merchants, experts, and technology partners shaping the world of eCommerce.
About Our Hosts
Ram Mohan is CEO and partner at atmosol, an ecommerce and technology company. He has spent over two decades in technology and eCommerce consulting helping companies ranging from small to fortune 100 achieve their business goals using technology.
As CEO, Ram leads atmosol’s eCommerce and SaaS services business working with our clients. In addition, he leads a team that runs an eCommerce portal in the meetings and events sector focusing on the EMEA market. He is also responsible for several SaaS products that are envisioned, built, and marketed by atmosol in different verticals and geographies.
Ram enjoys keeping up with and gaining a deep understanding of the latest trends in technology and eCommerce so he can help atmosol and our clients avoid hype and adopt trends that offer a tangible impact on our businesses.
Honey Olesen is the Director of Operations with atmosol and has substantial experience in leadership, management, operations, project management, digital marketing, human resources and data analysis. She deeply understands how businesses work and can take complex concepts and make them easy to understand for both employees and customers. She has worked at atmosol for over 11 years and has had the opportunity to work with some great brands and people in ecommerce, marketing and business.
Before entering the world of technology, Honey worked with some fantastic business owners in the building industry – soaking up knowledge of business day-to-day operations and growing her professional development.
She believes that in order for businesses to be successful, they need to have a clear mission and purpose, make sure the business goals are aligned with the values and stay focused on what’s important. She believes this is the same for individual success: find a place where your mission, purpose, goals, and values align with the company.
About Our Sponsor
Atmosol is a technology company working at the intersection of eCommerce and SaaS software. Our deep expertise in web development in addition to our long partnership with eCommerce platforms enables our clients to break through eCommerce platform barriers and build experiences that amaze their customers. Being in the eCommerce business ourselves running a meeting and events sales portal in the EMEA, we know the trials and tribulations our customers face firsthand.
In addition to eCommerce, we also build highly scalable SaaS products for our clients. We’ve also built and marketed our own successful SaaS products in different verticals.
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