Digital Transformation of Operational Workflows E28
In an increasingly digital world, it’s critical for business leaders to explore digital transformation, or the creation and modification of business processes, culture and customer experiences, to meet changing business and market demands. But where to start?
The July 2022 episode of the Arizona Technology Council’s AZTechCast podcast featured experts including Kristen Harder, digital marketing manager at ZorroSign, Steve Irons, president of DocSolid; and Tiffany Ma, senior solution consultant at OneStream Software. These leaders joined Karen Nowicki, president and owner of Phoenix Business RadioX, and Steve Zylstra, president and CEO of the Arizona Technology Council, in discussing the innovative technology solutions that are helping companies reimagine their operational workflows.
Throughout this hour-long episode, this panel of startup experts spoke about why it’s extremely important for companies to explore digital transformation to not only become more efficient, but to future-proof their continued growth and success. All three speakers agreed that the COVID-19 pandemic played a pivotal role in accelerating the switch from paper and pencil record-keeping to the implementation of digital solutions, like the ones each of their companies offer.
OneStream Software provides a market-leading intelligent finance platform that reduces the complexity of financial operations. OneStream unleashes the power of finance by unifying corporate performance management (CPM) processes such as planning, financial close and consolidation, reporting and analytics through a single, extensible solution. We empower the enterprise with financial and operational insights to support faster and more informed decision-making. All in a cloud platform designed to continually evolve and scale with your organization.
OneStream is an independent software company with over 1,000 customers, 200 implementation partners and 1,100 employees, our primary mission is to deliver 100% customer success.
Tiffany Ma joined OneStream in 2016 with over 13 years of experience in Corporate Performance Management (CPM) consulting services delivery.
She has led several workstreams for large-scale implementations as well as been the sole developer for smaller scale efforts.
Prior to joining OneStream Software in 2016, Tiffany had worked at UC Berkeley implementing Hyperion Planning and continued as their planning administrator.
Before joining UC Berkeley, Tiffany worked at Deloitte as a consultant implementing EPM solutions focused on Oracle Hyperion Planning and Essbase.
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DocSolid creates, sells and supports the Airmail2 Digital Mailroom and Digital Records Room solutions for a hybrid workforce. Reliable, secure, direct-to-DMS delivery of digital documents is a best practice for leading law firms and corporate legal departments worldwide. 
DocSolid’s patented Paper2Digital® solutions reduce the costs, risks and inefficiencies of paper records.
Steve Irons is the President of DocSolid, a market-leading provider of enterprise scanning, printing, workflow, and consulting solutions.
DocSolid provides patented, enterprise solutions that streamline paper-burdened business activities and integrate with line-of-business software.
Steve holds 12 patents, he is a thought leader about the intersection of paper and people, and frequently publishes and speaks on these topics for industry organizations including ILTA, ARMA, and ALA.
Steve has generated corporate investment ventures with HP, 3M and Iron Mountain. He is a Magna Cum Laude graduate of Northern Arizona University.
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When the risk is personal and everything is on the line, Z-Sign or don’t sign! ZorroSign, Inc. uses blockchain for superior privacy, security, and compliance. The company’s multi-chain blockchain platform integrates digital signatures, identity-as-a-service (IDaaS), intelligent forms via AI/ML, patented fraud prevention, automated compliance, document management, user authentication and document verification. Organizations, businesses, and individuals around the world trust ZorroSign’s web3 solutions to safeguard the privacy and security of their digital documents, and provide an immutable chain of custody for transactions.
CEO and co-founder, Shamsh Hadi, is committed to advancing technology while advancing sustainability, and ZorroSign participates in environmental conservation through three key initiatives: First, the company’s web3 technologies enable a paperless life—transacting business and government digitally instead of printing, faxing, scanning, and shipping documents to collect signatures. Second, ZorroSign has partnered with One Tree Planted and is a proud sponsor of Million Tree Challenge. And third, ZorroSign’s platform drive the “Save a Tree, Plant a Tree” program, whereby ZorroSign will plant a tree on behalf of our customers every time they save 8,000 pages of copy paper.
Kristen Harder graduated from Grand Canyon University in 2021 and has been working for ZorroSign ever since.
She is a firm believer in understanding the why behind the what. So to contextualize what that means for her current stage of life, she is working for @ZorroSign to bring trust and security back into a world filled with fraud and cybercrime.
Outside of work you can always find her with a camera or a cup of coffee in hand!
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About AZ TechCast
AZ TechCast is dedicated to covering innovation and technology in Arizona and beyond.
Through the art of connected conversation, AZ TechCast’s guests will share their expertise, success stories, news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling the state’s growing technology ecosystem.
About Your Hosts
Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.
Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.
Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.
Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.
Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.
In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.
Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!
Connect with Karen on LinkedIn and follow Phoenix Business RadioX on Facebook and Instagram.
Born in Phoenix, Arizona, Bianca Buliga is a trilingual first-generation American of Romanian ethnicity. A marketing professional with experience in both the nonprofit and for-profit sectors, Bianca currently works as Director, Marketing & Communications for the Arizona Technology Council.
Previously, Bianca worked as Marketing Communications Lead at Proctorio, a learning integrity platform that offers remote proctoring software ensuring exam integrity for learners around the world.
Bianca also worked as Senior Marketing Manager at SEED SPOT, a social impact incubator that educates, accelerates, and invests in impact-driven entrepreneurs creating market-based solutions to social problems. In January of 2020, Bianca was selected as an awardee of the Mandela Washington Reciprocal Exchange Program and traveled to the African island of Mauritius to run entrepreneurship programming for 15 impact-driven ecopreneurs on behalf of the U.S. State Department’s Bureau of Educational and Cultural Affairs.
Bianca has also completed comprehensive consulting projects for IBM, ESAN Business School, and the Peruvian government, and interned at the Arizona House of Representatives and U.S. Embassy in Bucharest, Romania.
Bianca earned her Bachelor’s degree in International Affairs from Northern Arizona University in 2014 and her Master’s degree in Global Affairs and Management from the Thunderbird School of Global Management in 2017. She is an avid reader, yogi, and world traveler always planning her next trip.
Connect with Bianca on LinkedIn.
About Our Sponsor
The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.
A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.
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