How can a business get the word out about the important work they are doing?
To help your business find new ways to get the word out about all of the important work they’re doing, we asked business leaders and marketing professionals this question for their best tips. From launching relevant campaigns to press releases, there are several ways that may help your business get the word out about its important work!
Here are eleven ways to get the word out about the important work your business is doing:
- Email Newsletters
- Launch Relevant Campaigns
- Send a Handwritten Note
- Always Act In The Best Interest Of The Client
- Launch A New Website
- Google My Business
- Chambers Of Commerce
- Find Micro-Influencers
- Start A Company Blog
- Press Release
- LinkedIn Content
Email Newsletters
Email newsletters are a great way to get the word out about important work your company is doing, especially if you have a loyal customer base! Many people think that in 2021, social media is king, but with 3.9 billion email users around the world, it is clear that email is an active channel many consumers use. The key to successful email campaigns is to format them for mobile devices as your customers are most likely on the go and rarely using a desktop to check out your newsletter.
Randall Smalley, Cruise America
Launch Relevant Campaigns
Since 2007, Tic Watches has been selling watches online. We wanted to grow and thought of ways to get the word out. With cleanliness being a top priority for people around the world with the rise of COVID-19, we decided to launch a campaign called “how clean is your watch?” This excited social media users with fun comparisons showing a watch, especially a smartwatch, could be dirtier than your toilet! We then hosted simple watch cleaning tips on our website. When looking to get the word out don’t dismiss a fun timely campaign that connects with customers and ties back to your products and how your business can help.
Daniel Richmond, Tic Watches
Write a Couple Blog Posts
The best way to spread the word about your business or brand is to create blog posts. Conduct some keyword research for the topics and niches you would like to create content for and start writing away. Blogs provide an opportunity to utilize a whole range of long-tail keywords for SEO while also allowing you to show off your expertise about the subject at hand while building trust with potential customers and clients. Keep your blog updated with quality content, and both Google and your site visitors will applaud you for it!
Kayla Centeno, Markitors
Send a Handwritten Note
Send a handwritten note. With all the noise that exists on social media platforms and digital media, sending a handwritten note to your customer list is a great way to draw attention to the word you are looking to get out. Whether that’s a nonprofit organization looking to share the work they’re doing, or a marketing agency sharing the latest algorithm update from Google, a handwritten note attracts attention at a time when attention is hard to get.
David Wachs, Handwrytten
Always Act In The Best Interest Of The Client
I’ve found that the best way to get the word about a business is to always act in the best interest of the client. Word of mouth and client referrals are long-term strategies that can really help grow a business. Both the business owner and the employees need to make sure that the strategies recommended provide value and tangible benefits that best support client needs. It’s always in the best interest of the business to act in the best interest of the client.
Chris Abrams, Marcan Insurance
Launch A New Website
Launch a new website and spend time promoting it! The most important item is a press release. Not only does it tell journalists about your company, but it will help you see the newsworthy parts of your story. Next, you will want to reach out to journalists directly. A new website is a great excuse to reach out to media contacts and introduce them to your service. Even a small local business can get exposure, as journalists can use a variety of story angles.
Axel DeAngelis, NameBounce
Google My Business
Google My Business (or GMB) is a critical element in getting the word out about your business. Google dominates the search engine industry, so small businesses should invest time and effort to create and optimize their GMB Profile. How businesses present themselves in their GMB profile can make or break customer perception. If the profile is incomplete or inaccurate, people would think it’s no longer operating or skeptical of its legitimacy. Upload clear photos on your GMB profile and always answer customer questions regularly. When businesses do this religiously, it immediately creates a good impression of your business.
Yaniv Masjedi, Nextiva
Chambers Of Commerce
Consider joining a local chamber of commerce. Becoming a member of a chamber can help raise the visibility of your business on the local level through networking with other chamber members as well as getting a profile listing in a chamber of commerce directory. Our business recently joined the Sedona Chamber of Commerce, and it has helped add some local citations to boost our local search engine optimization efforts.
Greg Drambour, Sedona Retreats
Find Micro-Influencers
Although some people say that good products or ideas do not need additional promotion, I don’t agree. Nobody will know about your great idea if you do not promote it. I believe influencers, bloggers, and industry leaders are the most powerful people nowadays who can promote new ideas and spread the word about valuable products. Micro-influencers who share similar views with you usually have the audience that you need. These people will become your early adopters, provide feedback, and most importantly, will help you to deliver your ideas to the broad public.
Yulia Garanok, datarockets
Start A Company Blog
Outlining your company’s purpose and mission statement is an awesome first blog post. Once you get started, you can keep updating your audience with blog posts explaining new initiatives or new product releases. Plus, because it’s a post on your website, you’re not limited by character restrictions like you are for social posts or press releases.
Ceillie Clark-Keane, Unstack
Press Release
A press release is the most effective method to get the word out. Hire a decent and well-connected Public Relations for your Communications department, and maintain a list of close media contacts in your industry. Keep in touch with them regularly, and update them often on the latest news in your company. Moreover, do not underestimate the small blogs in your industry. It’s easier to get coverage on them, and the big press does look at the small blogs for ideas.
Jill Sandy, Constant Delights
LinkedIn Content
In order for a business to get the word out about what they’re doing, there are a number of things they can do, but mainly they should focus on content creation (for example, blog writing on their website) and consistently generating content on LinkedIn. Although setting up a website or purchasing LinkedIn Premium may come at an initial cost, creating a content funnel that informs your audience and drives traffic to your website is worth the initial investment.
Eric Mochnacz, Red Clover
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