BRX Pro Tip: Why Do People Listen Transcript

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, why do people listen to these shows? Is it the guest? Is it the topics? Is it the show? Is it because of the Business RadioX brand? Why are they listening?

Lee Kantor: [00:00:17] People listen because they’re hungry for this type of information. They need this kind of good, the bad, the ugly about the industry that they’re in. They need to know what’s really happening out of the horse’s mouth. not some kind of slick produced brochure. They want to know, through an authentic conversation, what is really happening in this company, what makes them special and different. Does this person had passion? They’re kind of vetting the person.

Lee Kantor: [00:00:49] So, some people are looking — say, they’re looking for a vendor, and they want to hear the guest talk about their business. And based on that conversation, they’re going to decide, “You know what? That’s something I can do business with or not.” So, some people are listening to vet potential vendors. There’s other people who are listening for the thought leadership. “I want to learn more about that industry. I’m thinking about getting involved in that industry. Let me see what kind of get the lay of the land of that.” And then, other people are listening because they enjoy just the conversation.

Stone Payton: [00:01:16] And I think a lot of people, the reason they initially listen, if it’s their first time, is because someone in their extended network has appeared as a guest and let them know that they were on the show, don’t you?

Lee Kantor: [00:01:29] Yeah, that’s where it starts.

BRX Pro Tip: Right Mic Transcript

Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s get tactical for a minute, and let’s talk about some equipment. Specifically for this one, let’s talk about the recommended microphone for this thing of ours.

Lee Kantor: [00:00:17] Now, when I first started this, I thought, “You know what, I’m only buying mics once. I’m going to go and get the best possible mic, and I’m going to spend money to get the best that I can buy.” So, I went into a microphone store, a guitar center, and asked them, “Okay, what are the best mics you have?” And they sent me, they gave me — sent me home with a condenser mic. I think, it $500. And they’re like, “This is what you need.”

Lee Kantor: [00:00:41] So, as soon as I got it into the studio, I bought, I think, three or four at the time, brought it in the studio, started doing this, and I’m hearing sounds, and I’m picking up sounds from all over the planet. It’s pulling air conditioners. It’s pulling people walking down the halls. It’s pulling all kinds of sounds because that’s what those microphones are built for. They’re built for soundproof rooms where the only thing that they’re capturing is your voice or your instrument. So, that was a learning curve that I am recommending none of you make unless you’re in a soundproof environment. So, we use condenser mics. Those are the mics that — or dynamic mics.

Stone Payton: [00:01:20] No. Right, dynamic.

Lee Kantor: [00:01:20] We use dynamic mics.

Stone Payton: [00:01:20] Right.

Lee Kantor: [00:01:21] And those are the mics that a singer uses onstage. And the reason that they work well in our environment is that it only picks up the voice. It doesn’t pick up all that background noise as much as the other microphones do. So, those are only like $100. And so, you don’t have to get the best, but you can get the best dynamic mic, and you’ll probably spend around a hundred bucks for that.

BRX Pro Tip: Wacky Deals Transcript

Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee, in this episode, let’s talk about wacky deals.

Lee Kantor: [00:00:08] Sure. A wacky deal in our language is anything that isn’t — it might be a trade, or it might not be for cash, or at a discounted rate. This can happen in lots of different ways. We’ve had in here an opportunity to get gift cards from different restaurants, different restaurant groups, bringing food, things like that. That, I consider a wacky deal. We’ve had gyms offer us memberships for our family in exchange for mentions or hosting events at their space. I know some of our studio sponsors have worked on deals where they show up at these events that are highly sought after in exchange for doing some work there, either man on the street or in official remote. Any other thing pops into your mind, Stone?

Stone Payton: [00:00:51] Well, I was going to say one of my favorite is some of these local on-site venues is just good for us to be seen there anyway. So, we’re going to absorb it maybe as a marketing cost. But then, as soon as I nail it and lock that down, then, sometimes, I will go out and shop for, sort of, a one-time, I call project sponsors, just for that local event because they want the halo effect of being associated with that. For me, that’s in the wacky deal bucket.

Lee Kantor: [00:01:19] Right. And we’ve gotten a ton of free stuff. It’s like Snoop Dogg says, “You’ve got to get your free game.” You got to work your free game.