
BRX Pro Tip: Set Clear Expectations Upfront
Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about our experience in setting expectations.
Lee Kantor: Yeah, I think setting clear expectations up front is really critical, especially with new relationships. Getting that kind of clarity of communication is really important, especially in today’s day and age, where we’re not in person together a lot and everything is happening virtually over Zoom or email or text. So, most relationship problems come from unclear expectations. It comes from miscommunications or not having enough clarity.
Lee Kantor: A lot of times your client thinks they’re getting one thing, and you thought you were delivering something else, and now both of you are frustrated. So, to avoid this, it’s important that you’re crystal clear before you ever begin. Write out exactly what’s included, what’s not included, the timeline, the deliverables, what their role is, what your role is. Ideally, this would be in writing, some sort of document. It might feel too formal, but it’s really professional, and it’s important because it protects you and it protects them from these types of miscommunications.
Lee Kantor: At Business RadioX, every partnership we work with starts with some sort of a clear agreement about what success looks like, so there’s no surprises. There are less arguments, if any, and everybody understands what their role is.
Lee Kantor: So, before your next engagement starts, I would recommend sending some sort of one-page document that outlines the scope. What are you doing by when? What are they doing? What are they responsible for? What happens if things change and things will change? If you do this well, clear expectations are going to prevent 90% of future conflicts.



Brian Fink is Managing Partner with
Adam Marx is a networking & leadership consultant, speaker, startup advisor, journalist & the founder of 

Nicole Vafadari is the Founder & CEO of a healthcare technology start-up, where her entrepreneurial vision meets a deep expertise in both business strategy and IT.

J.J. Hollie is a Business Performance Advisor at Insperity, Army National Guard veteran, and former President and CEO of The Woodlands Area Chamber of Commerce.














