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BRX Pro Tip: 3 AI Prompting Tips

May 15, 2026 by angishields

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BRX Pro Tip: 3 AI Prompting Tips

Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, just a little while ago, before we came into this session to record some more pro tips, I was working with another one of our colleagues on an AI project, and it just occurs to me that the real key to a lot of this is the prompting. Talk more about prompting.

Lee Kantor: Yeah. As more and more people are getting involved in AI, it’s really important to understand the importance of prompting properly and getting the most out of a prompt. And something that I learned early on is, before you ask AI to recommend anything to you or to ask it to do something, tell it to ask you some clarifying questions first.

Lee Kantor: So, instead of write a social media post, say ask me three questions about my audience and goals before you write me a social media post. And then, that way, the AI is going to ask you questions to give you a better output at the end of the day. You’re going to get a better output because the AI is going to understand exactly what you need in a more granular fashion.

Lee Kantor: Another thing to do when you’re doing the prompt is you have to give the AI a role in some context. So, you don’t say, “Help me with this email.” You say, “I’m an expert business coach and I’m helping a client have a difficult conversation with their partner. Now help me with this email.” So, when you do it that way, it kind of understands what the context is, and it’s going to give you a better answer.

Lee Kantor: And then, lastly, don’t accept the first answer. Just because they gave you an answer, that’s just their first swing at it. You have to treat AI kind of as a junior intern. So, don’t settle for the first thing that comes out of their mouth. Ask it for three different approaches to the same problem. Say, give me three different ways to structure this presentation, or show me three different tones for this message.

Lee Kantor: AI is great at generating options, so don’t be shy about it, and don’t be afraid to ask it to do more things. Or if you’re not satisfied to push back and say, no, you got that wrong. That’s not what I was looking for.

Lee Kantor: Use the fact that you kind of have unlimited options to your advantage. This is something that’s to your benefit. So, don’t take the first thing they give you. Push back. Just be super specific. The key is treating AI like it’s a collaborative tool, not a genie bottle that you just rub and ask for whatever wish you want.

Lee Kantor: The better you can do your prompts, the better your results are going to be. And don’t settle for the first thing that comes out of their mouth. Push back. Get more specific and you’re going to get a better result.

BRX Pro Tip: Content Isn’t Enough Anymore

May 14, 2026 by angishields

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Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I think it’s safe to say that this day and age, content really isn’t enough anymore.

Lee Kantor: Yeah, there was a point in time when if you were a content creator, that was enough to get attention and get eyeballs on your work or get people to listen to you, but that’s just not the case anymore. Content alone is not enough. Right now, between YouTube having endless tutorials on how to do things or AI writing articles, everybody is creating content in that way. So, if that’s all you’re doing, you’re just a commodity at that point.

Lee Kantor: At Business RadioX, we’ve kind of developed what I’m calling – I haven’t told you about this yet and you’ll probably take it for a test drive and see if you like it – but I’m calling it C2S2, and that stands for content, community, service, and show. And that’s what you need instead of just content.

Lee Kantor: So, of course, you need content, you need thought leadership. You have to be able to share intelligence and insight that goes without saying, but you also need to build community around that where people are connecting with each other human to human. You have to humanize the content; you have to make it a living, breathing thing. It can’t just be information.

Lee Kantor: And you also have to deliver that content in a way that there’s an actual service that solves real problems, not just theoretical problems or these imaginary problems that a lot of people are talking about, but actual problems that your clients or prospects are having. And another thing you have to do while you’re doing all that, you need to create some sort of a show. There has to be an in-person experience where people can engage with you directly. There has to be a face-to-face element to the work you’re doing.

Lee Kantor: So, if you can do all four of those things, create content, build community, deliver a service, and have a show, then you can stand out. Then you are going to be able to be irreplaceable. Those are the three things other than content AI can’t do. AI can’t build community. It can’t deliver personalized service. And it definitely can’t show up in person and create a human-to-human connection.

Lee Kantor: So, if you want to stay relevant, stop thinking content is your strategy. Content is just a piece of it. You have to do the other things as well. And if you need help doing it, Business RadioX can help.

BRX Pro Tip: Don’t Chase Money

May 13, 2026 by angishields

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Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you and I, and really our most productive and successful Business RadioX studio partners live into this discipline but talk more about it. Don’t chase money.

Lee Kantor: Yeah, I think that if you focus on building value and being of value and of service, you’re going to be much better off over the long run. Chasing money is kind of a rookie mistake. And it’s a mistake a lot of people make, especially when they’re just starting off. That’s all they’re looking for, is they’re just chasing revenue instead of really understanding why they should be building value instead, because value is something that’s going to stand the test of time, where kind of sometimes revenue is fleeting.

Lee Kantor: So, if you’re asking how do I make more money instead of how do I deliver something that people actually need, then it’s just shortsighted in my opinion. So, here’s the difference. When you chase money, you’re always hustling for the next deal. I got to get the next deal. I got to get the next client. I got to get the next transaction. It’s transactionally oriented. But when you’re building something of value, the relationship really is the most important thing. How can I serve this person? How can I make their life better? If I can do that, then money will follow naturally.

Lee Kantor: When we started Business RadioX, we didn’t ask how to maximize revenue. That was never the case. We said, let’s create a platform that generally serves the business leaders in our community. And if we do that relentlessly, we can build a valuable media asset, and the monetization is going to come from that foundation, and that is going to stand the test of time. That’s why we’re still here 20 years later. Do you know how many podcasts have come and gone? Do you know how many media companies have come and gone since we started?

Lee Kantor: So, when you shift your focus, instead of thinking of what I can sell, but thinking about the problem you can solve better than anybody else, your business has a chance to scale and grow. So, build systems that deliver consistent value, create intellectual property, develop a reputation that precedes you. When you build something truly valuable, you won’t ever have to chase money again.

Improv, Leadership, and Workplace Joy: Joel Zeff on Creating Engaged Teams

May 13, 2026 by angishields

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Zeff1-CopyResized2-JZJoel Zeff creates energy. His spontaneous humor and vital messages have thrilled audiences for more than 25 years. As a national speaker, work culture expert, author, and humorist, Joel captivates audiences with a unique blend of hilarious improvisational comedy and essential ideas on work and life.

He has shared his experience and insight on collaboration, leadership, change, communication, innovation, fun and passion at more than 2,500 events. His book, “Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work”, is consistently listed as one of the top work/life balance books on Amazon.

He has appeared on CNBC and featured in the Dallas Morning News, Houston Chronicle, The Kansas City Star, and many other media outlets.

LinkedIn: https://www.linkedin.com/in/joelzeff/
Website: http://www.joelzeff.com

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It is my pleasure to introduce you to my guest today, Joel Zeff, keynote speaker, work culture expert, author and humorist who has been energizing audiences for more than 25 years. Joel has delivered more than 2500 presentations using a unique blend of Improvizational comedy. Yes, that’s what I said and real world business insight to help leaders and teams navigate change, improve collaboration, and create stronger workplace cultures. His work is grounded in a simple but powerful idea that success comes from the choices we make every day, especially in how we show up, support others, and respond to uncertainty. He’s also the author of Make the Right Choice. Lead with passion, elevate your team, and unleash the Fun at Work, where he shares practical strategies for building more engaged, resilient, and high performing teams. Joel, welcome to the show.

Joel Zeff: Thank you. I think we’ve covered everything in the introduction we have. Okay. We’re done. It’s perfect. I just need that snippet to put on my website. Okay. Boom. We’re covered. That was I.

Trisha Stetzel: Love that I’m, you know, I spend a little bit of time making sure that you feel special when you come on the show, because we don’t always spend the time to do it for ourselves. Right.

Joel Zeff: I feel very special. Thank you.

Trisha Stetzel: Yes, absolutely. Joel, why don’t we start with this? Tell us a little bit more about just who you are.

Joel Zeff: Well, I started as a journalist. That’s my degree from the University of Kansas. I’m a Jayhawk. And then I, I was working at a newspaper. I came to Texas, to Dallas. They recruited me. I was working at a newspaper in Michigan, the Dallas Times Herald. I don’t know if you, uh, how long you’ve lived in Dallas or lived in Houston. And remember the Dallas Times Herald? But the Dallas Times Herald recruited me, came down to Texas, and then six months later, the paper closed, which is a chapter in my book, and I talk about losing my job. We can talk about that if you if you would like. And so I had a lot of free time, as one does when you lose your job. And I started doing stand up comedy and started doing improv, taking workshops because that was a passion, something that I loved to do, something I discovered and something I wanted to explore. And I had some free time and a severance check, which is always the origin story of a great speaker. Always, Always. That’s the origin story. Severance check and free time. And and so, uh, I started doing improv and discovered that I needed to eat and pay rent. And so I started working at a PR agency and then an ad agency. And one of my clients was Texas Instruments. And they said, I know you do improv on the weekends. We’re having this executive retreat. Can you come play some improv with us? And I said, sure. I didn’t go like, yes.

Joel Zeff: I went, okay, yeah, it was all men, all VP level, and they’re all engineers. So you’re like, oh, the perfect comedy audience. Gold. Pure gold. And so, uh, I did some improv with them before dinner. It’s oh, which is always again, that’s always, that’s a perfect time to that’s when the comedy really happens right before dinner. And so they had a great time and I had a great time. And that’s when the light bulb started flickering on. I said, well, maybe I could offer this to some of my other clients. And just like anything, if you’re passionate about something you love, something you put that energy into it. It’s going to come back and people start passing my name around. And I didn’t plan on speaking and doing 2500 events and writing a book that was not even in my scope at all. I always say the universe chose it for me because I didn’t even know existed. And so, uh, the universe said, this is what you’re going to do. And people would call and say, we need someone to come talk about teamwork. We have 200 people. And I would just go and figure it out. That’s a big part of improv. It’s just kind of saying yes and then figuring it out at the afterwards. And that just inspired me and propelled me. And I just would share what I loved about improv, what improv taught me, what it gave me. And, and 2500 events later, here I am Houston Business Radio.

Trisha Stetzel: Houston Business Radio. So I grew up in south of Dallas in the suburbs. And I know exactly what the Dallas Times Herald is. I’m just saying.

Joel Zeff: Yeah, I was there for the for the end. They, they, they hired me six months before it closed.

Trisha Stetzel: Yikes.

Joel Zeff: So yeah, it was like the Titanic going one more, we got room for one more and I jumped on board.

Trisha Stetzel: Everything happens for a reason though, Joel. It does.

Joel Zeff: It does because that first weekend I lived in Dallas, a friend took me to an improv comedy show, and it was like the movies where the light shines on the protagonist and the music goes, oh. Because that’s how it was. It was just I immediately fell in love with with improv and started taking workshops. And that moment was a really huge. I didn’t realize it at the time, but it was a really huge moment in my life. And that happened because I took that job in Dallas.

Trisha Stetzel: I love it. Okay. Can we talk about. Ta da! Yeah. Okay. All right. Sure. Tell me, what is the culture of. Ta da!

Joel Zeff: So when my kids were younger, they’re old now. They said they barely, I barely I mean, it’s like, where’s the money? That’s about. That’s all I get really, right now. But when they were younger, and I’m sure most people have similar situations, everything was a ta dah. We celebrated everything. And now I’m sure most parents do that. I don’t know if everybody says, ta dah! They might use other words, but we everything was, you know, they ate the whole sandwich. We’re like, ta da! You did it. You know, the first time that I held a spoon, a sippy cup. The first time they went to the bathroom by themselves, everything was a ta dah! We celebrated everything. And just like, you know, the magician, he says, ta da! At the end of the act, because it’s a flourish. Something big just happened. They’re celebrating. Look what we just did. We made this person disappear, and then they came back. Ta da! And so that’s. That’s what ta dah means. It’s a flourish. It’s an energy. It’s a look what I accomplished. It’s an excitement. And so I brought that to my keynotes. And that because when we’re adults, as we get older, we do great things. We just don’t celebrate them. We just think that’s part of our job. That’s what we’re supposed to do.

Joel Zeff: And if we don’t celebrate, where’s our fuel coming from? That fuels our passion, our ability to be successful, be a great leader, great teammate, great communicator. And so I think it’s important that we celebrate these moments. And we have many moments during the day that are that are worth celebration and that we don’t we just once a year, we get together, we give each other some pointy awards, a glass award. You know, it’s like, hey, have some chicken and a rice pilaf and that’s it. We should celebrate every just like when we were kids, we need to celebrate every day because we’re doing great things for our customers and our partners and our team and our and everybody around us. And it isn’t just part of our day. It’s something worth celebrating because that fuels our passion. And when I send email, I’m sure you got when I emailed you probably 95% of my emails, I end with ta dah! Even when like the accounting team wants my w-9 and I’ll send it W-9 I go, here’s my w-9. Ta dah! With an exclamation. And that’s how I hope they read it. I hope they read it like here’s my w-9. Ta da! It’s Joel, right? Because we should celebrate. And that fuels our passion. That’s that’s that’s that’s the meaning of ta dah!

Trisha Stetzel: So how do we shift? Like, how do you how do we someone’s listening today that says, gosh, I would love to bring this into my business or to my leadership team. Where do they start? Besides just yelling, ta dah! In the middle of a room?

Joel Zeff: Yeah. First you got to go to my website, Joel’s dot com. Hire me to know. That’s step one. Step. That doesn’t happen. There’s no celebration. Not at my house. Yeah, I think it’s it’s a choice. And we talk about choices, how important they are in everything that we do. And in my keynotes, I use improv games and it’s very powerful to see audience members play these improv games. We laugh, we have fun, but we’re also talking about choices, how important, being positive and supportive, creating opportunity, helping the people around us be successful, embracing change. And so it’s a choice and the choice to be positive and supportive. And, uh, I shared this story earlier today on a, on a, on another show. I was speaking to a manufacturing company and this woman, we were talking about positive support and she was talking about how uncomfortable it was to receive positive support, which I find very sad, which should never be uncomfortable to receive positive support. That’s my fuel. And it’s important for everyone. And she took what I talked about, how important it is. Took it to her team at the plant. She sent me an email and said I started giving people positive support, making it a point to appreciate people and to say thank you and that you’re doing a great job. And she said in her email, she said, people started giving me the side eye and they’re like, what are you doing? You know, like they, they were pushing back. They were feeling because they, they had never had a job where they received positive support, which is that’s sad to me. And she did not give up, which I really applauded. She kept doing it. And guess what? They appreciated it and they expected it and they needed it and they wanted it. And so it she just by making that choice changed the culture. And I think it’s, it’s, it’s really that simple. Just making the choice.

Trisha Stetzel: Mhm. Can we take that just a little bit further? The choices that we make at work or even in life can create success. Or maybe the opposite, depending on what choice choices you make. How do we really dig into paying attention to the choices we make because things are moving so fast, Joel, right now that oftentimes we’re having to make decisions, or I’ll call it a choice, you might not to do something that might not lead to success in the way that I would like to do it, if I could take the time. So what would you say about that?

Joel Zeff: Uh, we talk about being present.

Trisha Stetzel: Mhm.

Joel Zeff: How important is to be in the moment? That’s what it’s called in in improv. In improv, you can you can make lots of choices, but you have to be present. You have to be in the moment with the team, the people that you’re working with the objective. Because if you don’t listen, if you’re not present, you don’t know what people need. You can’t help them be successful. You can’t find that that energy for the team to work effectively together. And so it just falls apart. And so that is, I think, the critical choice to be present and in the moment. Because when that happens, we’re at our best as leaders, as communicators, as innovators. And I think that will help us make the next choice. If we don’t, if we’re not present with somebody, I don’t know if I’m communicating with you. I don’t know if you’re a person that needs a lot of information, you’re analytical and you need all the information in the world. I got to make sure I give you all that information and the right details so that you can make a decision. Or are you more the executive summary type of person? And if I give you too much of that information, I’m going to overwhelm you. You’re not going to be able to make a decision. So how do I know when I’m communicating to you unless I’m present, unless I’m really listening to you and I’m in the moment. And that’s just one choice that I’m going to make when I’m when I make that connection. And I think you’re also talking about choices in how we are fulfilled and how we’re happy and how we find joy in our work.

Joel Zeff: And to me, that’s, that’s my guiding light is to be fulfilled and to be, to enjoy my work and be joyful. That’s my guiding light. So what is it that’s going to make me fulfilled? What is it that’s going to make me happy? And if you really are honest with yourself, you’re going to know the answer. It’s not more money. We that money only lasts to the next page or that money. That happiness only lasts to the next paycheck. And you’re right back where you started. You’re not fulfilled. You’re getting the money you thought was going to bring happiness, but you’re not fulfilled. You want something else. You want a different role, a different responsibility. You want more training. You want to live in a different part of the country, or you want something else. What is it? Once you are honest with yourself, then you tell your manager, your director, whoever you report to. This is what I need to be happy and fulfilled here. You’re going to be surprised how easy it is for them to give you that opportunity, because what do they get back in return? They get a passionate, energized team member that’s going to help them reach their goals. And if they don’t give you that opportunity for you to be fulfilled and have joy, then that’s a big clue. You’re in the wrong place. I promise. Somebody down the street wants someone just like you that’s passionate and energized. That’s going to help them reach their goals, and they’re going to give you that opportunity.

Trisha Stetzel: I love that it was such a great message being in the moment. All right. I know folks are already wanting to connect with you. We’re about halfway through our conversation. Where can they find more information or connect with you in the best way?

Joel Zeff: Uh, the website joseph.com pretty easy. And for anyone that goes to the website, it’s very easy to send an email or, you know, the little box comes up to to send or connect with the team or to join the email list. If you mention Houston Business Radio in that email, I will send you a free chapter of my book, Make the Right Choice, lead with passion, elevate your team, and unleash the fun at work and the free chapters about change. It’s a cool PDF and has some photos and it’s really cool and you can share it with your team. Just mention Houston Business Radio and I’ll send you a free chapter.

Trisha Stetzel: Fantastic. Thank you for doing that, I appreciate it. All right, you guys, it’s joelzeff.com. That is how you’re going to connect with Joel and his team and get your free chapter from his book. So before we jump into the book, because I do want to spend some time there, I want to draw this improv and your keynote together because we’ve talked a little bit about you bring it there and you use it. Tell me a little more. So I’m really curious how you’re bringing improv into a talk.

Joel Zeff: So I bring audience volunteers up to the stage, play an improv game, and it’s fun. Lots of laughter, lots of energy engage. The audience is very engaged. And if if they walk out and that’s all they get out of the time spent with me, I’m cool. There’s no better way to spend an hour than laughter and have fun, and you’re actually getting quite a bit out of that. You’re getting you’re connecting with the people around you. It’s very powerful to laugh together. But what I want to do is I’m playing that improv game because I think it’s a very powerful way to make a point to show these choices. I could put up a PowerPoint and show, hey, you need to stay in the game and you need to be more present in the moment and you need to embrace change. But if you see audience members, your peers, your managers, your friends, someone you don’t even know because it’s an association and it’s just, you know, some person in the same industry and they’re playing an improv game and you’re laughing and have and you’re having fun and you’re engaged. You want them to be successful. Now you want to find out why. And so I’m going to point out those choices. Here’s the choice they made, whether I’m talking about teamwork and they’re helping the people around them be successful, which is a key foundation message, whether I’m talking about creating opportunity and the audience is giving them positive support and then helps build their confidence.

Joel Zeff: And so they’re making choices to be successful in the game because they care now. They care about the game. They want the game to be successful. And that happened because I gave them the opportunity and the ownership and the audience gave them positive support, which is the same magic chemistry that you need at your job. Whatever industry you work in, you want opportunity and you want ownership and you want positive support, and then you start to care. And if we care, then we’re going to have passion. And that’s really exciting. And so to see the games and these audience volunteers make these choices is very, very powerful because you’re seeing in real time these choices, not just someone talking about it. I’m showing you what happened when we made these choices. And now let’s take it back to your job and your industry and what you do. And I want to help you be a more successful leader, communicator, teammate, innovator. And I think by making these choices or remembering to make these choices, that that becomes extremely important and powerful.

Trisha Stetzel: Yeah, absolutely. And practice helps us remember. I believe I like role play, so I call it role play because I’m not so good at improv. I don’t think I’ve ever tried it before. Or maybe I have. I probably do it all the time.

Joel Zeff: You’re improvising right now.

Trisha Stetzel: Actually. We started improvising with the show, didn’t we? Um, but I do think it’s so powerful to have it acted out to actually do the thing and feel it. What’s happening in the moment? Uh, just using your words again.

Joel Zeff: Being present and laughter is is really it creates a memory. You know, when you, you love a song and that song, you have a memory with that song. And laughter is just like that. When you really laugh and you’re smiling and you’re having fun, you’re going to remember that moment more than than a typical moment. And now you’re going to, you’ve got this message with the, the fun and the laughter that’s going to be tied into that. And that becomes something that really sticks and that, that now that’s powerful. And what I want to happen is for the audience to have these moments, these, oh, okay, I get it kind of aha moments. And they take it back and they think about some of these messages because I want people to be passionate about what they do, but you’re not going to be passionate unless you care and you’re not going to care unless you have ownership and that you have opportunity and positive support. It’s just this magic chemistry that happens and we show it in real time. What happens when we create that chemistry?

Trisha Stetzel: It’s so much fun. I can’t wait to come to one of your talks.

Joel Zeff: I would love.

Trisha Stetzel: That. Not volunteering though. I’m going to sit in the audience and watch. I need Trisha. All right, Joel, we’ve said the title of your book. You’ve already offered to deliver one of the chapters, which sounds really important. I’d love to know more about make the right choice, lead with passion, elevate your team, and unleash the fun at work.

Joel Zeff: I think it’s a guide book for leaders and for managers, and really anyone that’s wanting to make these choices, to be more passionate, to be a better teammate, a better leader, a better communicator. And, uh, it follows all the messages that I talk about in the keynote in much greater detail. I use a lot of fun stories, a lot of analogies. A lot of you wouldn’t believe what happened to me type stories in, in work that I think will connect with the reader. I want to make them smile. I want people to, I hope, giggle and enjoy the, the. This is not a, it’s not a textbook. This is not one of those business books that you’re like, you know, snooze. I want it to be fun and engaging and talk about these messages about teamwork and leadership and embracing change and being more present and in the moment, and the importance of creating opportunity and how to be a better communicator. And we talk about these, the messages. And then at the end of almost every chapter, I give you some ideas, some takeaways, things that you can do with your team, with your group, whether it’s how do I create appreciation and positive support with my team? How do I connect? How do we create? Uh, what are some ideas to to foster a great team.

Joel Zeff: And I try to create some ideas and build in each chapter that you can take away and use some of those ideas, things that I’ve seen from other companies. You know, I talk about appreciation and I talk about, uh, there was one company before every meeting, they do a tip of the hat and everybody can, anybody can stand. They do this for five minutes and say and appreciate somebody else on the team for whatever they’ve accomplished or did. And it’s very man, you want to talk about energizing and inspiring and motivating, just like, and they do this before every meeting, whether it’s a huge all hands meeting or it’s, you know, five people in a conference room that, uh, getting together to, to talk about whatever issue they’re, they’re dealing with that day and they call it tip of the hat. And they say, well, we want to give a tip of the hat. And they just, you know, that’s just one idea. And you could Google. It’s not like these are secrets. It’s just they’re out there and and it’s about making the choice to do these things that are going to create energy and being in positive support and appreciation.

Trisha Stetzel: Perfect. I’m just guessing that they could probably find your book at Joel zeff.com.

Joel Zeff: I will link there’s links. Yes, Amazon, Barnes and Noble, Porchlight books, uh, wherever you purchase your book. And it’s, you know, audible, the voice of animated Superman. Oh, nice. Yeah, that’s kind of. And and, uh, if you ever saw the movie father of the bride with Steve Martin and Martin Short. Yeah, they did not do the audible, but the groom in the movie, father of the bride did do the audible.

Trisha Stetzel: That is awesome. You know what? You’re just full of surprises today, right?

Joel Zeff: That was a surprise to me because to honestly, I didn’t know who that was. And I was a little, you know, a little crestfallen. The publisher didn’t ask me to do the audible. Nobody even said, hey, should we have Joel, the guy that’s done 2500 presentations.

Trisha Stetzel: The one that could actually bring the voice to the book.

Joel Zeff: Yeah, we should ask him. Nope. Nobody asked. And then they go and they just said, hey, by the way, you have an audible and and I’m just thinking some regular guy, they, you know, paid a couple hundred bucks to. And, and so I’m at lunch and with my wife and a friend and a friend goes, George Newbern did your audible. And I go, I don’t know who that is. He was the groom and father of the bride. I’m like, what?

Trisha Stetzel: Oh yeah. Oh my goodness.

Joel Zeff: He does a good job.

Trisha Stetzel: Famous. Well, good. I’m glad. Yeah.

Joel Zeff: I mean, I would have rather done it. Well sure. But nobody.

Trisha Stetzel: We’re waiting. We’re waiting for your version.

Joel Zeff: Yeah.

Trisha Stetzel: We’re waiting for your version. All right. As we wrap up today, I would love to know what’s next for you today.

Joel Zeff: I’m I, I have to talk to my accountant about my taxes. We’re going to go over my taxes. Pretty excited.

Trisha Stetzel: I love.

Joel Zeff: This. Yeah, pretty excited about it. It’s a big day. It’s a big day.

Trisha Stetzel: Big day.

Joel Zeff: Yeah. I almost I almost gave you I didn’t know that we I’m sure a lot of people call you Trish. Yeah. I don’t know if we’re on that friend level that I.

Trisha Stetzel: Well we’re we’re pretty close.

Joel Zeff: All right, all right.

Trisha Stetzel: Yeah we can. Yeah. It’s okay. As long as there’s nothing like making fun of the Trish parts. Okay. Yeah.

Joel Zeff: Well on the podcast I do did this morning he called me Jeff. So.

Trisha Stetzel: Oh. Oh, okay.

Joel Zeff: Well, yeah, seven minutes in.

Trisha Stetzel: It’s it’s close. Like Joel and Seth, if you put them together.

Joel Zeff: And you get Jeff and I get Jeff every day, but I’m actually, um, I have a lot of events coming up.

Trisha Stetzel: Okay.

Joel Zeff: With, uh, a really wide range of, uh, clients. I have a back. To, um, the hospital to get your infusion. You go to um you can have a home nurse come, uh, dentists. I have, uh, the, uh, an HR group. It’s pretty wide range.

Trisha Stetzel: Okay, so before we close, because now I’m curious if someone’s listening today and they’re like, oh my gosh, we need Joel to come and talk at our, at our company, who, who are your best clients? Who’s bringing you in for that?

Joel Zeff: That’s a great, I, you know what, that’s a, that’s a really great question. I have a wide range of clients and I’ve spoken to government agencies like Social Security and IRS, and I’ve spoken to manufacturing companies and restaurant banking. There’s rarely do I come across an industry like, well, I’ve never, never worked with them before. And, um, and so, you know, health care and. And so everybody wants to have fun every these these messages, I think are very universal in being more present, creating opportunity, how we find joy and passion in what we do, how to be a great leader, how to embrace change, creating a work culture that is supportive and positive and energizing. And I think that transcends all different industries, all different groups. And that’s one of the really cool things about my job, is I get to meet so many different companies and learn about what they do and be inspired by them because they’re passionate, whether they’re in the restaurant business or they’re a dentist or they’re an accountant or they’re an HR or, um, recently a group, um, with, I was with Samsung, the group that sells the big displays to different companies. And so it’s, it’s fascinating to learn about different companies and what they do and how passionate they are about their job.

Trisha Stetzel: I love that, Joel, thank you so much for spending this time with me today. This has been not just insightful, but fun.

Joel Zeff: Well, I had a great time. Thank you. I appreciate the opportunity. Ta da!

Speaker 4: Ta da! I love it. Okay. Ta da! All right, you guys.

Trisha Stetzel: That is all the time we have for today. If you found value in this conversation that Joel and I had, please share it with a fellow entrepreneur, veteran, or Houston leader ready to grow. And be sure to follow, rate and review the show. It helps us reach more bold business minds just like yours and your business, your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

Shane Shaltry: Finding a New Mission Through the Warrior PATHH Program

May 13, 2026 by angishields

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Shane Shaltry: Finding a New Mission Through the Warrior PATHH Program
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Shane-ShaltryShane Shaltry is a U.S. Air Force veteran who served 15 years as a KC-135 crew chief and honor guard member, supporting missions around the world and honoring fellow service members through hundreds of military funerals.

Raised in a large military family with 22 siblings, Shane followed a strong legacy of service alongside his father, uncles, and brothers.

After a medical discharge in 2019 following an incident in the Middle East, Shane found healing and renewed purpose through the Warrior PATHH program.

Today, he serves as a guide for the program, helping veterans and first responders navigate growth, resilience, and recovery.

Shane is also a proud father of two teenagers and lives in Grand Ledge, Michigan.

Website: http://travismillsfoundation.org

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Beyond the Uniform Series. It is my pleasure to introduce you to my guest today, Shane Shaltry, a Warrior PATHH guide with the Travis Mills Foundation and a dedicated advocate for veterans and first responders navigating life after service. Shane served 15 years in the United States Air Force as a KC 135 Crew Chief and Honor Guard member, participating in missions around the globe and performing hundreds of military funerals. After a medical discharge in 2019 following an incident in the Middle East, Shein found himself struggling and searching for answers. The journey led him to the Warrior PATHH program through Boulder Crest Foundation, a program focused not just on recovery but on post traumatic growth. It changed his life, and today, Shein is helping lead others through that same transformation. Now he’s on a mission to bring awareness to a program that’s giving hope, connection, and a new PATHH forward for veterans and first responders across the country. Shein, welcome to the show.

Shane Shaltry : Thanks for having me, Trish.

Trisha Stetzel: Really excited that you’re here with me and.

Shane Shaltry : Honored to be here.

Trisha Stetzel: Good. Yeah. Would you tell us a little bit more about you?

Shane Shaltry : Yeah. So I think you you kind of covered the basics there. Um, the, the big thing for me was the, struggle after service. Um, and, and so that’s where, um, this story kind of takes us, uh, my background a little bit about me is I grew up in a very small town here in Michigan. Um, but I, I grew up in a family with 22 siblings. My, my parents had seven boys and they wanted a girl. So they adopted a girl and they just kind of turned it into a hobby. Uh, it wasn’t boring, I can tell you that. And we were like the UN of our small town, all the culture and all the culture that existed in that town. Um, but it, but it gave me a unique perspective, I think growing up. Um, and so I followed in the footsteps of my father, two of my uncles and four of my brothers who were all in the Air Force. And so I was a late bloomer. I was kind of busy having fun in my 20s, so I didn’t join till I was 28. So I was kind of the old guy at boot camp. But, uh, and like you said, I, I served for 15 years and, and I loved it. I absolutely loved it. I would have stayed forever. Um, I very much enjoyed my, my job and, and even, uh, it’s, it’s a weird thing to say that I enjoyed funerals, you know, but it was, that was a huge part of my career, um, doing those and, you know, it’s just, it’s one of those things someone has to do it. Um, and, and I took a lot of pride in that.

Trisha Stetzel: There’s so much honor in that work. First, thank you for your service. Thank you for being a sibling of those who served and growing up in such a large family of so many other questions, you may have to come back because I know we’re focused on the program today, but I have lots of questions about Shane. Um, how about we start here? I’d really like to talk, if it’s okay with you a little bit more about that transition, the difficult transition that you had after discharge. Can you talk about that season for you?

Shane Shaltry : Yeah. Uh, you know, I, I didn’t you don’t realize what the impacts going to be when you come out of service, right? Um, because it’s, it’s kind of a whole new world. And much like a lot of other veterans, I realized pretty quickly that I, I lost that purpose. Um, my people, you know, the, the world that I gave my life to, right. Um, that I was very dedicated to, it just felt like a huge loss and, and trying to figure out how to move forward from that and try to regain some of that purpose. You know, I, I didn’t think it would be possible to match or exceed that purpose, but just finding, you know, something in life that would kind of keep me going. And, and I struggled with that for a number of years. And I went through, I don’t know how many, you know, probably half a dozen different jobs. And it just, I just wasn’t finding anything. And I continued to struggle and to kind of just go downhill. Um, I got wrapped into drinking more, doing drugs and just, just kind of faltering my way through day to day life. And that kind of came to a head when, um, circumstantially my, my world started falling apart and I became Suicidal. And that that really scared me. Um, and after that, I continued to struggle. And, and meanwhile, during that time, I was going to everybody you could go to at the VA, all the doctors. Right? I was taking all the pills, you know, I had done all those things for a several years and was still at a loss. You know, I still was searching for answers. I was still struggling and still going downhill.

Shane Shaltry : So, um, about a, about a year later, I, I would, you know, to be honest, I don’t even, I don’t remember applying to the warrior PATHH program. Uh, I was probably stoned or drunk. Um, but I, I applied, didn’t know anything about it and I just went on with my life. And about five, six months later, they called me and said, hey, we got a spot for you. Um, and I said, no, I’m, I’m good. I’m good. At the time I was, I was regionally touring with a country band and I was having a lot of fun, but I was far from good. Um, and, and so thankfully they, they kept me on the list. And about six months after that, they called me back and I said, sign me up, coach. I, I had no idea what it was. I never looked into it. I didn’t know what I was walking into. I just was looking for anything. I was grasping at straws. Right. And, um, so January of 2024, I went to the Travis Mills Foundation in Rome, Maine, to the Warrior PATHH program. And, and I did not, um, when I first got there, I really had to face, um, and, and realize how angry I really was. I, I didn’t realize, uh, the level of anger that I was carrying around with me. And, and that kind of culminated into a sort of a disastrous first couple of days for me. Um, but through, through that program, I was able to, um, shift gears and, and just become open to it. And by the end of the week, um, by the end of that week, I knew when I was leaving there that my only desire was to come back there in the capacity that I’m there now as a warrior PATHH guide.

Shane Shaltry : And, and honestly, I thought, you know, maybe in a couple years or something, I, I certainly didn’t expect it to happen within six months. Um, so they called me up and offered me a position and I, and I gladly accepted. And I can say, you know, as much as I loved my military career, um, the purpose in this absolutely trumps that all day. And I think it’s just because, um, this is truly a one of a kind program. And when I see these results week after week, you know, in front of my own face, uh, it’s, it’s nothing short of amazing. Uh, we, we, we, that we get a lot of, um, participants that are very suicidal. And in, in that first week, they, um, more often than not shift gears and, and they’ll, they’ll straight up say, look, I, I, I no longer want to, um, end my life and the. Probably the most profound experience was, uh, a, a student showing up. Excuse me. And, and straight up telling us that he had done it all. He had seen all the doctors, he’d taken all the drugs. And he said, I got a loaded gun in my car at the airport. If this doesn’t work, that will. And and that was a very, you know, eye opening experience. And, and I’m thrilled to say that that guy is rocking life now. So, um, yeah, it, it’s, it’s just, it’s just an incredible thing. And it, and it absolutely, um, absolutely changed my life.

Trisha Stetzel: Yeah. Thank you for being a part of such an amazing organization and leading others through something that was very meaningful to you and changed your life. Can you tell me what’s different about this program? It sounds like you were rock bottom. This program worked for you. You gave an example of another, um, who was at rock bottom and this program worked for them. What’s different about this program than the others?

Shane Shaltry : I think, I think what sets us apart from everything else that’s out there is this is the first program that’s based on post-traumatic growth. And, and that that’s a big deal. Um, and, and the, where that started was, um, about ten years ago, uh, Ken Falk, who is a Navy vet, he was a 20 year, uh, EOD tech. He, he had started visiting, um, EOD troops in the hospital that, you know, had gotten blown up and, and that sort of developed into him. Uh, creating the Boulder Crest Foundation and then through their work with Doctor Richard Tedeschi out of, uh, UNC Charlotte. He’s kind of the the godfather of post-traumatic growth. And so it was, it was using, you know, his, all of his post-traumatic growth information and building a curriculum that, uh, just makes sense. And, and it’s, and it’s kind of hard to explain because it’s a very in depth, intense program and there’s a lot to it. But it, I guess at the end of the day, it, it just teaches, um, for, for me, it taught me to see the world in a different way, to see the world in a positive way, to be grateful for what I have and not concerned about what I don’t have And more importantly, to be able to navigate the the day to day struggles that we have, right? Everybody struggles. And that’s, that’s one thing that is just a universal truth, right? Is all human beings need to breathe oxygen and they all struggle. But rarely do we learn how to struggle. And that’s the difference is we teach people how to struggle.

Trisha Stetzel: I love that there’s a big difference between growth and recovery. And that’s where this post-traumatic growth program really shines when compared to just a recovery program. Um, one of the things that, oh, you know what, before we go on, I’m sure there are people who already want some information before I ask you the next set of questions. So why don’t we take just a short break here? And can you give the listeners, uh, the information on how they can find out more about the program.

Shane Shaltry : Yeah. So if you go to, uh, Travis Mills foundation.org/warrior PATHH, you can apply at that website. You can also go to Boulder Crest foundation.org and apply there as well. And there’s about 12 locations nationwide.

Trisha Stetzel: Okay. Perfect. And by the way, you guys PATHH is spelled with two H’s. It’s PATHHH. If you’re looking for that forward slash warrior PATHH for the information that Shane and I are talking about today. Okay. Diving back in. One of the things that was that I find very unique about this program. When you and I had our conversation a few weeks back, is that the guides for the program have been through the program. Why does that matter so much? So tell me about your experience and tell me why that matters.

Shane Shaltry : So it matters because what what they have found the the, the brains behind building this program was that that peer to peer connection is really what drives the success of this program. Um, you know, oftentimes, especially with, with combat veterans and a lot of first responders, they, they don’t feel, um, comfortable sharing their traumas with, uh, professionals, you know, with, with your typical therapists. Um, I mean, it’s, it’s some truly horrifying stuff. And so that shared experience really matters. And so it’s, it’s all peer to peer. And, and like you said, Trish, all of us have been through this program, Every single person that teaches this program nationwide is there because they were struggling and they had to go through the program to learn how to struggle. And that’s what got us here. Um, I think it’s a phenomenal model. And, and it just, it seems to, to really work in allowing, uh, veterans to really open up and be vulnerable and honest about their struggles and, and their traumas so we can effectively deal with them.

Trisha Stetzel: Yeah, absolutely. How would someone so if someone’s listening today and this is really speaking to them, um, how would they know that this is the right program for them, the right time? Or if a loved one is listening, how might, how might they know?

Shane Shaltry : I, you know, like I said, Everybody struggles. Right. And I think when if if you’re a veteran or a first responder and like myself, you feel like you’re getting to the end of your rope and you’ve done it all right, you’ve gone to therapy, you’ve taken the pills, and you’re still struggling and still searching for answers. I think that’s, that’s certainly a telltale sign. And. And to put it boldly and bluntly, this is the answer. And and I’m very confident in saying that after seeing I mean, just over and over and over again, people come through this program that I mean, you know, some with almost insurmountable struggles. And and after that first week, uh, it it’s just, it’s incredible how much change takes place and to to qualify that. So with the Warrior PATHH program, it’s one week in residence. Um, at whichever location you go to. And then it’s another 85 days at home. And the, the continuance of the program at home is just. Short information daily coupled with, um, five, uh, Zoom meetings with that class. But the big, the big thing is the, the five days that they come to the location for. And, and I will say, um, for anyone who is considering this, it will cost you nothing. We cover all the costs. It doesn’t cost you anything. We pay for everything. So, Um. That’s not a concern.

Trisha Stetzel: Thank you for bringing that up. I’m assuming that there’s room. If there are people who want to invest or be a part of giving to the organization to support the veterans, that there’s room for that as well.

Shane Shaltry : Absolutely, absolutely. Um, all of this is, uh, ran off of donations. It’s all, it’s all nonprofits. It’s sort of a collective network of nonprofit organizations from the Travis Mills Foundation to the Boulder Crest Foundation to the Avalon Action Alliance. Um, and, and so all those organizations make this possible, but it, it wouldn’t be possible without the donations of people that care, people that want to make a difference.

Trisha Stetzel: Yeah, absolutely. So if you’re listening and you’d like to be a part of this. Can they find that same information on how to give at the location that you gave earlier?

Shane Shaltry : Yeah, absolutely. Yep. You can go to Travis Mills foundation.org. And it, it lists all the programs that are offered there for veterans and first responders. And, um, any, um, all the ways you can, you can donate and chip in and, um, you know, we, we have people that fly in to Maine just to come and volunteer for a week. Um, and, and, you know, we utilize a lot of volunteers and, and so it’s, it’s an incredible place. Um, and, and for anyone who doesn’t know, uh, Travis Mills is, is one of only a handful of quadruple amputees who started that foundation, um, with the intent of, of having a place for, um, other disabled veterans, uh, particularly amputees to be able to come and have a adaptable vacation with their families. And, and that’s been incredible. That’s been an incredible thing. Um, and it’s been, it’s been really great being able to, um, meet and hang out with all of those veterans.

Trisha Stetzel: I love that. So if you’re listening and you want to give or volunteer, certainly you can get information on that. If you’re listening and you feel like this program might be for you, then you’ll find that information that you need there as well. One of the things that I’d like to tackle as we get to the back end of our conversation is, um, isolation. Uh, I know when we spoke before about, uh, it was pre call here, um, that isolation is one of the biggest challenges that we see veterans chase. So our face excuse me. So what are you seeing and why is it so critical that we address this isolation problem?

Shane Shaltry : You know, that warrior PATHH aside, isolation is is one of the the biggest epidemics facing, um, people in general, but especially, um, men and young men. Uh, and, and that’s it. What they found through, um, I don’t know if you’re familiar with the Harvard study that it’s been going for like I almost a hundred years now and it’s still going. Um, and, and what they found through studying all these people and their families and their lineage was at the end of your life. What matters is connection. What matters is Relationships. And so when we have so many people that are isolated, it’s, it’s just it’s not good for anybody. It’s not good for them. And it’s not good for the people around them. Um, and, and certainly speaking from experience, I was very, extremely isolated before I went through that program. Um, and so one of the things that I think is an awesome benefit of this program is you, it’s important to have, um, what we call your 3 to 5, right? 3 to 5 people in your life that you can trust that you can count on. And, and that essentially it, you’re the classes are small by design and for that reason that the, the class sort of becomes your 3 to 5. And again, I went through this program, um, I mean it. So just over two years ago and I still talk to my class, the people that I went through that program with. And it’s not every day, but we still talk probably weekly.

Trisha Stetzel: Yeah. It’s building that community that 3 to 5 people that you trust the most that you could go to, or they could come to you. I love that. That’s fantastic. And, you know, going back to, um, this growth versus recovery is so meaningful. And the growth to me is an outsider sitting on the outside looking in. The growth is part of is the community. So growing is part of building that community and learning and going through this process together. Um, sounds amazing. Absolutely. Yeah.

Shane Shaltry : And we, we also, so in addition to the, the program and going through the program, we have an app, um, that connects everybody that’s gone through this program. Um, which is, which is really cool. So you know, it, it allows you to connect with anybody and everybody that’s gone through this program so far.

Trisha Stetzel: Wow. That’s amazing. Okay, I have one more question for you before we get to the, the close of our session today. And gosh, the time has gone by so fast. But if we have a veteran or a first responder that’s listening today, um, who could be struggling in silence, what would you want them to know? And what’s the first step they can take?

Shane Shaltry : Um. Know is that you’re not alone loan, and that’s how so many of us feel prior to going through this program, is we feel alone. You know, we feel isolated and alone and that nobody understands our struggles. Um, but what we find through doing this work is it, it, the source of the trauma doesn’t matter. We all share the same symptoms.

Trisha Stetzel: Thank you for that, Shane. It has been such a pleasure having you on the show today. I appreciate all the insight you as a warrior PATHH guide and sharing everything about that program with me today.

Shane Shaltry : Sure. And thank you. It’s certainly been my honor. And, um, you know, anything to to get the word out to, to help veterans and first responders. You know, we don’t it’s because we’re a nonprofit. You know, we don’t we don’t have, um, a big advertising budget, right to, to run commercials. So things like this, uh, make a big difference in this community.

Trisha Stetzel: So yeah, absolutely. Yes, absolutely. So for those of you who are listening, we want you to like and share with everyone that you know, so please be sure to do that. All right. Tell us one more time, Shane, the website where our listeners can get more information.

Shane Shaltry : It is Travis Mills foundation.org and Boulder Crest foundation.org. And if, if anyone, if anyone wants a just a snapshot of this program, there are. Boulder Crest Foundation has some really great videos on YouTube. Um, the one I would recommend, it’s called reborn and it’s a, it’s a phenomenal snapshot into what we do and why we do it.

Trisha Stetzel: Beautiful. Thank you so much again for your time today. I appreciate you joining me.

Shane Shaltry : Thank you.

Trisha Stetzel: All right guys, that’s all the time we have for today. If you found value in this conversation that Shane and I had, please share it with a fellow entrepreneur, a veteran or Houston leader ready to grow. Be sure to follow, rate and review the show. It helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the life you deserve.

BRX Pro Tip: Getting Ready Can Be a Trap

May 12, 2026 by angishields

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BRX Pro Tip: Getting Ready Can Be a Trap
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BRX Pro Tip: Getting Ready Can Be a Trap

Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, there’s a great deal of wisdom in preparation and forethought but getting ready can also be a trap.

Lee Kantor: Yeah. Getting started right away, it could be a trap. And one of the reasons why is that sometimes when you’re getting ready, you think like, oh, I’m doing something, this is productive. This is really – I’m getting – I’m almost there, ready to begin, taking that action. But in reality, a lot of times we’re just kind of procrastinating like in a different way.

Lee Kantor: So, we’re telling ourselves that we need to do more research, or we have to create the perfect plan, or we have to wait for that kind of ideal time when all the stars are aligned. But the bottom line is that you can probably learn more in five minutes of doing whatever the thing is than in five hours of preparing to do the thing. So, sometimes you have to just start, and then you just say, you know what, I don’t know how this is going to go. I’m just going to start doing something. And then let me just learn as I’m going and see what happens.

Lee Kantor: When we started Business RadioX, we didn’t say, okay, I have to have the perfect studio with all, everything has to be decorated exactly right, or I can’t begin a show until I have the perfect guest list. I’m not going to begin until I have the top 100 people I want to put on this show. That’s not how we operate. We said we’re going to just take an action. We just started inviting people to shows. We didn’t wait until we had it all figured out perfectly. We just learned as we went and got better over time.

Lee Kantor: The market’s going to give you a lot more feedback when you’re actually doing something than when you’re whiteboarding something. When you’re in planning mode, you’re not really learning; you’re just kind of theorizing. And it’s really important to get feedback from the marketplace directly rather than just kind of hypothetically figuring out best-and-worst-case scenarios.

Lee Kantor: So, whatever you’re getting ready for, maybe it’s starting a new podcast, maybe it’s a new service offering, or whatever it is, stop getting ready right now and just start doing something. Just take some action. Learn something. Course correct immediately as soon as you learn something. Iterate, iterate, iterate.

Lee Kantor: Learning is what matters at the beginning. You don’t want to just waste time planning or theorizing something when you could actually be taking action and learning something. So, dumb beats perfect every time. So, start taking action. Start making things happen.

BRX Pro Tip: How to Create a Coaching Culture

May 11, 2026 by angishields

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Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic: how to create a coaching culture.

Lee Kantor: Yeah, we talked to so many coaches, and it’s really important for them as they penetrate larger and larger enterprise organizations, to see if they can sell them on something about coaching culture rather than just kind of transactional coaching that happens individual to individual.

Lee Kantor: So, when a coach is going up to an enterprise and they want to kind of talk about how to create a coaching culture in the organization, it starts with making coaching conversations just part of the norm, not these special things, not the exception. They should be building coaching into the regular rhythms of their day, weekly one-on-ones, team huddles, project debriefs. It shouldn’t be a special event.

Lee Kantor: And it’s important to train the leaders to ask questions instead of giving answers. That’s kind of the go-to move of every coach, right? They’re not there to give you an answer. They’re there to ask questions that help you kind of come up with what the answer should be. So, instead of this is what I think you should do, it should be what do you think we should do, and let them come up with the answer, and then collaboratively build the solution out based on what they’re saying. And you want to be building a team of problem solvers, not order takers. And a coaching culture helps you do that very efficiently and elegantly.

Lee Kantor: And thirdly, it’s important to celebrate growth, not just results. Recognize when someone is trying something new, or they made a mistake and they learned from it or they developed a new skill.

Lee Kantor: At Business RadioX, we’ve really taken coaching to heart. And we built a whole show around us being coached live in public, in the Scaling in Public show that we’re doing now, where we have coaches coach us on a weekly basis, and then we share the results of that every single week. So, we’re spending our time taking action, being coached, being coachable, which is an important component of this. So, it’s important that you consider this as well if you’re considering having a coaching culture. And it has to be modeled from the top. If leadership isn’t open about their own development and their own learning, then no one else will.

Lee Kantor: So, a coaching culture doesn’t happen because you send people to a workshop. It happens when coaching becomes the norm in your organization.

BRX Pro Tip: How to Decide When to Speak Up

May 8, 2026 by angishields

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Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I don’t know if this is a challenge for me or not, but it certainly might be for some. How do you decide when to speak up?

Lee Kantor: Yeah, a lot of people struggle with this. They’re in a situation, and they have an opportunity to speak up or an opportunity to stay silent.

Lee Kantor: So, here’s a simple framework for deciding when it is that you should speak up. First, staying silent, will that cause harm? If the answer is yes, then obviously you have to speak up. Period. End of story.

Lee Kantor: Second, do I have something to contribute that others don’t? If you’re just adding noise to feel involved, just stay quiet at that point. But if you have a unique insight or some expertise, that’s when your voice matters. And you should definitely speak up.

Lee Kantor: And third, are you willing to own the consequences? Speaking up isn’t just about having an opinion. It’s about being accountable for what happens next. If you’re not prepared to follow through, then don’t start.

Lee Kantor: Here’s where how this can look in a practical setting. Like, say you’re in a client meeting. If you see a strategy is going to fail, or maybe you have some insight into how this has played out in the past, then you speak up because being silent is going to cause harm. You’re going to go down a rabbit hole that you might not have to. In a team discussion, when 10 people have already said the same thing, you don’t have to be the 11th person to just say the same thing. You can stay quiet in that situation.

Lee Kantor: And if you’re going to challenge a decision, make sure that you’re ready to help solve the problem. Just complaining about something or piling on in that manner is not helping anything improve. So, if you’re going to interject, be ready to help with the solution to the challenge.

Lee Kantor: Speaking up is a tool. It doesn’t have to be a reflex but just use it strategically.

BRX Pro Tip: Quit Doing Things You Don’t Like Doing

May 7, 2026 by angishields

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Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, 99.9% of the tips that we cover, I need to, and I often do go back and listen to them. I need to reflect on them, and I need to act in accordance with them. This one, actually, I think I’m doing this, but it’s a solid principle: quit doing things you don’t like doing.

Lee Kantor: Yeah. This is one of those things that, as you become more successful, this should be the first thing you look at every day. This is going to be your permission that you’ve been waiting for to quit doing the things you don’t like doing.

Lee Kantor: And I’m not talking about being lazy. I’m talking about being strategic with your energy. And the more resources you have, the more you can delegate and the more you should delegate. So, if you don’t like bookkeeping, hire a bookkeeper. If you dread writing social media posts, get your VA to do it. If cold calling makes you miserable, build a referral system instead that doesn’t require that.

Lee Kantor: When you’re spending time on things you hate doing, you’re going to do them poorly and you’re going to resent your business. And when you focus on what you’re actually good at and you enjoy, that’s where you’re going to be creating value.

Lee Kantor: At Business RadioX, we don’t create, we don’t edit our audio, we don’t do the graphics. We don’t do kind of the scraping of prospects. We put people in charge of that because they’re better at it than we are. And if we spend all of our time doing it, it’s going to drain our energy, and we’re not going to be able to do the work that we should be doing, is focusing on the big picture, focusing on building relationships and developing content strategies and relationship strategies, because that’s where we add value.

Lee Kantor: So, right now, everybody, write a list of everything you do in your business. Circle the things that bring you joy. Circle the things that you hate doing. Get rid of the things you hate doing. Spend more time on the things that you are good at and that you enjoy doing. You’ve got to be able to delegate. You’ve got to be able to automate. And if you can’t do either one of those, you’ve got to figure out a way to get rid of it. Life’s too short to hate your work.

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