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BRX Pro Tip: How to Create a Coaching Culture

May 11, 2026 by angishields

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BRX Pro Tips
BRX Pro Tip: How to Create a Coaching Culture
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BRX Pro Tip: How to Create a Coaching Culture

Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic: how to create a coaching culture.

Lee Kantor: Yeah, we talked to so many coaches, and it’s really important for them as they penetrate larger and larger enterprise organizations, to see if they can sell them on something about coaching culture rather than just kind of transactional coaching that happens individual to individual.

Lee Kantor: So, when a coach is going up to an enterprise and they want to kind of talk about how to create a coaching culture in the organization, it starts with making coaching conversations just part of the norm, not these special things, not the exception. They should be building coaching into the regular rhythms of their day, weekly one-on-ones, team huddles, project debriefs. It shouldn’t be a special event.

Lee Kantor: And it’s important to train the leaders to ask questions instead of giving answers. That’s kind of the go-to move of every coach, right? They’re not there to give you an answer. They’re there to ask questions that help you kind of come up with what the answer should be. So, instead of this is what I think you should do, it should be what do you think we should do, and let them come up with the answer, and then collaboratively build the solution out based on what they’re saying. And you want to be building a team of problem solvers, not order takers. And a coaching culture helps you do that very efficiently and elegantly.

Lee Kantor: And thirdly, it’s important to celebrate growth, not just results. Recognize when someone is trying something new, or they made a mistake and they learned from it or they developed a new skill.

Lee Kantor: At Business RadioX, we’ve really taken coaching to heart. And we built a whole show around us being coached live in public, in the Scaling in Public show that we’re doing now, where we have coaches coach us on a weekly basis, and then we share the results of that every single week. So, we’re spending our time taking action, being coached, being coachable, which is an important component of this. So, it’s important that you consider this as well if you’re considering having a coaching culture. And it has to be modeled from the top. If leadership isn’t open about their own development and their own learning, then no one else will.

Lee Kantor: So, a coaching culture doesn’t happen because you send people to a workshop. It happens when coaching becomes the norm in your organization.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

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