Stone Payton: Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, it’s challenge time and today’s challenge is help your clients get more clients.
Lee Kantor: Right. One of, again, the secret sauces of Business RadioX platform is that we are a client’s client strategy. Instead of helping our clients kind of create thought leadership, we spend a lot of time helping them get more clients. So, this week, I challenge you to come up with creative ways to help each of your clients get more clients. Some suggestions might be, go through your LinkedIn, you know who their ideal prospects are.
Lee Kantor: Make it a point to go and connect some of your connections with their potential clients and invite them on the show as a guest or at least let them kind of peruse through your LinkedIn to see if there’s anybody there that’s interesting for them and that they want to get to know a little better. Some other clever ways to go about doing this is maybe consider running some Facebook ads to promote your client show to a targeted audience of their best prospects and existing Facebook friends of their business to help them look for guests.
Lee Kantor: When their friends start seeing the ads promoting their show, they’re going to make a point to tell them. And as John Ray, I’d like to quote John Ray on this, the audience that matters most to your clients are your client’s spouse, boss and, you know, inner circle. So, if you’re running Facebook ads to that specific group, they’re going to see the show, they’re going to make a comment. They’re going to let them know that they saw that.
Lee Kantor: So, that’s going to be good for you in the long term. So, I would definitely consider doing that. Another thing you can do is in your studio, if you have a TV screen, make sure that you put a slide up for your client shows on your TV screen promoting that show, that host. And then, that way, when people see it in your studio, they’ll say, “Hey, I know a guy or I know somebody that might be a good fit for that show.” Those are some ways you can help your clients get more clients.
Stone Payton: Well, I’ll tell you, my models for this are you and one of our clients, Corey Rieck, Tuesdays with Corey. And I think the strategies, the tactics just kind of come to you if you have the mindset. And you and Corey both, you intentionally dedicate time and energy to figuring out what can I do to help my clients get more clients. And then, I think these strategies and tactics come. So, I think it’s the mindset and just be prepared to try to help your clients get more clients and the rest of it falls into place, don’t you?
Lee Kantor: Amen.