BRX Pro Tip: Getting Ready Can Be a Trap
Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, there’s a great deal of wisdom in preparation and forethought but getting ready can also be a trap.
Lee Kantor: Yeah. Getting started right away, it could be a trap. And one of the reasons why is that sometimes when you’re getting ready, you think like, oh, I’m doing something, this is productive. This is really – I’m getting – I’m almost there, ready to begin, taking that action. But in reality, a lot of times we’re just kind of procrastinating like in a different way.
Lee Kantor: So, we’re telling ourselves that we need to do more research, or we have to create the perfect plan, or we have to wait for that kind of ideal time when all the stars are aligned. But the bottom line is that you can probably learn more in five minutes of doing whatever the thing is than in five hours of preparing to do the thing. So, sometimes you have to just start, and then you just say, you know what, I don’t know how this is going to go. I’m just going to start doing something. And then let me just learn as I’m going and see what happens.
Lee Kantor: When we started Business RadioX, we didn’t say, okay, I have to have the perfect studio with all, everything has to be decorated exactly right, or I can’t begin a show until I have the perfect guest list. I’m not going to begin until I have the top 100 people I want to put on this show. That’s not how we operate. We said we’re going to just take an action. We just started inviting people to shows. We didn’t wait until we had it all figured out perfectly. We just learned as we went and got better over time.
Lee Kantor: The market’s going to give you a lot more feedback when you’re actually doing something than when you’re whiteboarding something. When you’re in planning mode, you’re not really learning; you’re just kind of theorizing. And it’s really important to get feedback from the marketplace directly rather than just kind of hypothetically figuring out best-and-worst-case scenarios.
Lee Kantor: So, whatever you’re getting ready for, maybe it’s starting a new podcast, maybe it’s a new service offering, or whatever it is, stop getting ready right now and just start doing something. Just take some action. Learn something. Course correct immediately as soon as you learn something. Iterate, iterate, iterate.
Lee Kantor: Learning is what matters at the beginning. You don’t want to just waste time planning or theorizing something when you could actually be taking action and learning something. So, dumb beats perfect every time. So, start taking action. Start making things happen.
