BRX Pro Tip: Quit Doing Things You Don’t Like Doing
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, 99.9% of the tips that we cover, I need to, and I often do go back and listen to them. I need to reflect on them, and I need to act in accordance with them. This one, actually, I think I’m doing this, but it’s a solid principle: quit doing things you don’t like doing.
Lee Kantor: Yeah. This is one of those things that, as you become more successful, this should be the first thing you look at every day. This is going to be your permission that you’ve been waiting for to quit doing the things you don’t like doing.
Lee Kantor: And I’m not talking about being lazy. I’m talking about being strategic with your energy. And the more resources you have, the more you can delegate and the more you should delegate. So, if you don’t like bookkeeping, hire a bookkeeper. If you dread writing social media posts, get your VA to do it. If cold calling makes you miserable, build a referral system instead that doesn’t require that.
Lee Kantor: When you’re spending time on things you hate doing, you’re going to do them poorly and you’re going to resent your business. And when you focus on what you’re actually good at and you enjoy, that’s where you’re going to be creating value.
Lee Kantor: At Business RadioX, we don’t create, we don’t edit our audio, we don’t do the graphics. We don’t do kind of the scraping of prospects. We put people in charge of that because they’re better at it than we are. And if we spend all of our time doing it, it’s going to drain our energy, and we’re not going to be able to do the work that we should be doing, is focusing on the big picture, focusing on building relationships and developing content strategies and relationship strategies, because that’s where we add value.
Lee Kantor: So, right now, everybody, write a list of everything you do in your business. Circle the things that bring you joy. Circle the things that you hate doing. Get rid of the things you hate doing. Spend more time on the things that you are good at and that you enjoy doing. You’ve got to be able to delegate. You’ve got to be able to automate. And if you can’t do either one of those, you’ve got to figure out a way to get rid of it. Life’s too short to hate your work.
